15 Best Influencer Marketing Platforms for Creators

Greater than 1,600 manufacturers and companies depend on Upfluence’s community to seek out creators for his or her advertising and marketing campaigns. The corporate established its companies to assist eCommerce and direct-to-consumer manufacturers discover influential prospects inside their database and switch them into their most genuine model advocates. It has integrations for WooCommerce and different on-line buying options, in addition to content material sharing and advertising and marketing automation instruments like Hootsuite and Klaviyo.

To create an Upfluence account and profile, you will need to obtain the free Chrome extension and join your social profile (Instagram, YouTube, Fb, Twitter, Pinterest, Twitch, or your weblog). The platform then analyzes your profile and provides it to the Upfluence neighborhood, the place manufacturers on the lookout for creators like you could find and make contact with you. 

Your dashboard additionally provides you instruments to trace your metrics in actual time. The portal handles fee calculation, fee, and gifting for manufacturers, so you may anticipate transparency along with your earnings.

Key Options: Influencer Search & Discovery, Relationship Administration, Marketing campaign Administration, Third Get together Analytics, Automated Recruiting, Influencer Lifecycle Administration, Staff Collaboration Instruments, Content material Evaluation, Marketing campaign Reporting, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Cost Processing, Social Listening, Affiliate Administration, Affiliate Campaigns,

Channels: Instagram, Youtube, Fb, Twitch, Tiktok, Twitter, Pinterest, Blogs

Key Options: Social Media Administration, Social Intelligence, AI-powered Analytics, Collaboration Instruments, Influencer Administration

Channels: TikTok, Instagram, YouTube, Fb, X (previously Twitter), Twitch

With hundreds of worldwide companies in its shopper portfolio, Brandwatch is undoubtedly one of the vital trusted manufacturers in relation to enterprise digital options. It gives among the many most complete suite of instruments for shopper intelligence, social media administration, and influencer advertising and marketing.

Since its launch in 2007, Brandwatch has been raking in awards and nominations from varied establishments. It persistently ranked within the Deloitte Expertise Quick 50 UK for 4 consecutive years and was additionally included within the Sunday Occasions Hiscox Tech Observe 100. In 2020, it was named a pacesetter within the Forrester Wave for Social Listening Platforms, solidifying its place as a prime model within the business.

A few of its most up-to-date awards embrace Greatest Use of Knowledge & Perception (The Worldwide Content material Advertising Awards), Most Progressive CS Breakthrough Award Class (2021 Buyer Success Awards), Greatest Influencer Advertising Platform (Digiday Expertise Awards), and Greatest Influencer Advertising Administration Platform (Martech Breakthrough Award).

Though primarily a B2B firm, Brandwatch can be leveraged by creators. Creators can use the platform in two methods: (1) to handle their collaboration with companies or manufacturers which might be utilizing Brandwatch, or (2) to develop their very own branded channels utilizing Brandwatch instruments.

For manufacturers and companies, Brandwatch moreover serves as a buyer relationship administration (CRM) platform the place they will onboard and handle influencers. While you collaborate with these manufacturers and companies as a creator, they will set you up with your individual dashboard that reveals your knowledge, social media accounts, campaigns, earnings, and different paperwork associated to your partnership.

By your Brandwatch Affect dashboard, you may monitor the efficiency of your ongoing campaigns and apply for upcoming ones. It’s also possible to view detailed analytics reviews that embrace engagement, impressions, and follower progress of all of your linked social media accounts. This lets you observe metrics with ease and tweak ways to optimize outcomes for future campaigns.

As a creator constructing your individual model, you need to use varied Brandwatch instruments on the platform to handle your social media accounts. A few of the options greatest for creators are:

Centralized social inbox

Simply handle your rising neighborhood via a cross-channel inbox. Deal with all messages on Fb, Instagram, TikTok, X (previously Twitter), YouTube, LinkedIn, and WhatsApp in a single place. Make each engagement extra private with viewers profile playing cards that allow you to know of necessary particulars and historic interactions.

AI-powered insights

Brandwatch has highly effective shopper intelligence capabilities backed by the most recent applied sciences. It analyzes each historic and real-time knowledge so you may perceive how your viewers interacts along with your content material. By AI-analysis, you may draw insights from posts, feedback, conversations, and different interactions related to your social handles.

Streamlined content material administration

Use the digital asset library to retailer your content material and the built-in content material calendar to plan and schedule your posts throughout all channels. Observe metrics and generate reviews to check content material efficiency from totally different channels.

Social Listening

Brandwatch’s social listening instrument provides you greater than what your viewers is saying about you. It additionally permits you to evaluate your model towards your opponents and discover trending content material you may get inspiration from.

Discovery Software

Discover different creators to collaborate with. Brandwatch tracks over 30 million world creators and has a strong search filter you need to use to pinpoint those that might be the suitable match to your particular campaigns.

Through the years, Brandwatch has constructed partnerships with main social media networks. This makes it simple to combine content material administration, communications, and social metrics.

Key Options: Influencer Discovery, Influencer listing administration, Creation of personal influencer community, Marketing campaign administration and reporting, Broad platform protection, Automated reporting,

Channels: YouTube, Fb, Instagram, Twitter, Twitch, TikTok, Shopify

Creator.co has a rising community of over 175,000 creators and aspiring influencers. The location has its respective creator and model “residence pages” together with a Collaboration Hub tab for looking campaigns. 

The platform recommends that creators accumulate not less than 1,000 followers on YouTube, Instagram, or TikTok earlier than signing up. Nonetheless, some campaigns—which run on these three accounts—don’t have a minimal follower rely. To register, you both click on the Collab button from the Creator residence web page or join via the platform’s social channels.

On the Collaboration Hub, you’ll discover varied ongoing campaigns stating the model on the lookout for collaborators, compensation vary, and creator {qualifications}. These {qualifications} can embrace variety of followers, engagement stage, age, residence or nation, area of interest, and the anticipated deliverables—which is usually a video, story, or each—and the platforms the place they need to seem. You possibly can click on wherever on the cardboard to study extra in regards to the model and the marketing campaign particulars, together with the filming method, captions, and the way you’ll receives a commission.  

It’s also possible to customise your search by clicking the settings button beside the search bar (typically on the left panel of the Collaboration web page). Then select your marketing campaign sort (highest/lowest paid marketing campaign, oldest/latest marketing campaign, lowest/highest followers, lowest/highest engagement, and solely paid campaigns), deliverables (platform; technique – UGC, shoutout, giveaway, bespoke, affiliate), and {qualifications} (age, gender, nation, and area of interest). Creators can discover extra info from its Assist Middle, which incorporates FAQs on connecting your social accounts with the platform, funds, and becoming a member of campaigns.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Pretend Follower/Fraud Detection, Cost Processing, Social Listening, Competitor Analysis, Creator Market,

Channels: Instagram, YouTube, TikTok

LTK, established in 2011, serves as a premier world expertise platform, revolutionizing the influencer advertising and marketing business by empowering premium life-style creators to develop into invaluable companions for manufacturers. It stands because the world’s main influencer platform, producing billions in annual gross sales for over 7,000 world retailers via meticulously crafted influencer advertising and marketing applications executed at scale.

LTK’s unmatched experience in driving full-funnel model efficiency from discovery to transaction is bolstered by 12 years of proprietary gross sales insights and cross-channel efficiency knowledge.

For creators, LTK gives a singular vacation spot to remodel their content material into profitable enterprise ventures. As the biggest curated creator neighborhood, LTK encompasses vogue, magnificence, health, residence, and life-style influencers, offering superior instruments and expertise for environment friendly content material monetization throughout the social ecosystem. The platform’s progressive options, comparable to LTK Match.AI and LTK 360, make use of synthetic intelligence to optimize creator-brand partnerships and efficiency reporting, guaranteeing creators and types alike can scale their advertising and marketing efforts with precision.

Key Options: Search/Discovery, Content material Evaluation, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Product/Gifting Instruments, Types and Compliance, Cost Processing,

Channels: Instagram, TikTok, YouTube, Fb, Pinterest, Twitter, Blogs, LTK App

#paid believes within the energy of user-generated content material, selling “solely genuine collaborations” to make sure creators receives a commission based mostly on their “true worth on fast and constant fee cycles.” Over 80,000 creators and 250 manufacturers collaborate on the platform.

By creator licensing, you may create social content material {that a} model can use as an advert for his or her product. #paid additionally has a centralized communication system known as the Model Direct marketing campaign the place manufacturers can attain and work together with you instantly for proposals and marketing campaign creation. In different cases, the #paid staff coordinates with you on the model’s behalf (Managed by #paid marketing campaign). 

You may get remunerated for natural (the paid content material seems in your and the model’s feeds) or “Simply Content material” (solely on the model’s channels) collaborations. Go to Submit Insights to view and report how your submit carried out.  You’ll uncover your attain (quantity of people that noticed your submit) and impressions (variety of instances your submit was displayed on a display screen) stats utilizing this function. In the meantime, your “shopper” has entry to #paid’s Creator Carry Measurement Suite to look at the content material’s efficiency.

Key Options: Influencer Market, Automated Recruiting, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Cost Processing, Influencer Whitelisting, Creator Market,

Channels: Instagram, Fb, Youtube, Tiktok

Favikon revolutionizes the best way creators elevate their social media presence and have interaction in influencer advertising and marketing. Designed with content material creators at its core, Favikon gives an unparalleled suite of instruments and insights that can assist you navigate and thrive within the aggressive social media panorama. Whether or not you’re simply beginning out or trying to improve your present technique, Favikon offers a complete platform that caters to your wants.

Creating an account with Favikon provides you prompt entry to a treasure trove of information on what over 10 million opponents throughout 8 platforms in your business are doing. This info acts as your roadmap, guiding you thru content material creation methods that work, developments that click on, and, in the end, how one can climb up the social media ranks. 

By subscribing to Favikon, you’re not simply having access to instruments and knowledge; you’re becoming a member of an unique neighborhood the place creativity meets alternative. The platform’s emphasis on customization, development evaluation, and neighborhood engagement makes it a necessary instrument for creators aiming to refine their content material technique and discover new collaboration avenues.

Favikon’s platform empowers you to benchmark your success, perceive your standing within the business, and establish areas for progress.

Key Options: Search/Discovery, Content material Evaluation, Content material Library, Influencer Evaluation,

Channels: Linkedin, X, Instagram, Youtube, TikTok

Register on IZEA to develop into a part of its Creator Market, which has generated over 3.9 million model collaborations. Its Casting Calls web page shows the varied work alternatives for creators. Thumbnails point out the collaboration sort (influencer advertising and marketing, work for rent, job itemizing), the “purchaser’s” identify or the corporate that posted it, and when the corporate needs the job completed. You’ll discover a extra detailed work scope, supporting information, compensation info, and questions for the collaborator whenever you click on on the undertaking “card.”

You mechanically get a free plan whenever you join with IZEA, which makes you eligible to position 5 bids inside each 30-day billing cycle. You will need to join a Fundamental or Professional Plan to take pleasure in limitless bidding alternatives, an arrogance URL, and entry to plain assist through its neighborhood boards.

On the identical time, creators can obtain a direct provide, which can embrace the duties, deadline, payout quantity, and publishing window. IZEA creators run campaigns on Fb, Instagram, Twitter, YouTube, and Pinterest.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Staff Collaboration Instruments, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, Visible Discovery, Influencer Content material Amplification,

Channels: Fb, Instagram, LinkedIn, Twitter, Tumblr, YouTube, Pinterest, Twitch, TikTok, Wordpress and different Blogs

Klear helps creators work with manufacturers that match their pursuits by giving them instruments to nurture genuine relationships with these firms. The platform helps you construct your media package, highlighting your portfolio, your efficiency metrics, and viewers insights. 

Klear additionally makes use of proprietary expertise to offer an Affect Rating for its over 500 million influencers, with each categorized into their prime expertise (60,000 expertise in all). Its algorithm helps calculate affect throughout Instagram, Twitter, YouTube, Fb, Snapchat, and blogs. This function additionally predicts the quantity of actual views an influencer’s submit will obtain based mostly on patterns, from the variety of likes to long-lasting relationships. G2 named this Meltwater subsidiary among the many prime 10 influencer advertising and marketing platform leaders in its Enterprise Grid, which incorporates a number of instruments on this article like Influence and Mavrck.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments, Product/Gifting Instruments, Types and Compliance, Pretend Follower/Fraud Detection, Cost Processing, Social Listening, Competitor Analysis, Visible Discovery,

Channels: Instagram, YouTube, TikTok

Think about Webfluential as your digital agent when you register on the platform, which has 15,000 influencers and 5,000 entrepreneurs underneath its wing. You will need to have over 1,000 Twitter followers to get accepted to their community. Nonetheless, you may nonetheless join if in case you have bigger audiences on YouTube, Instagram, Fb, or your weblog, and Webfluential’s staff will overview your particulars. When you’re authorized, you will need to join your social channels to the platform to create your profile. Webfluential recommends the worth you may cost manufacturers on every social account based mostly in your follower rely. The platform additionally benchmarks you towards different influencer charges with comparable attain.

After you have a validated account, you may view your marketing campaign’s metrics on each platform. Webfluential has an Affect Estimator the place you may uncover your worth by getting into your Twitter deal with on the web page.

Key Options: Search/Discovery, Influencer Market, Content material Evaluation, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Fb, Twitter, Instagram, Youtube, Wordpress

Affect.co describes itself as a LinkedIn for influencers and social media consultants, as you may work together with its on-line neighborhood of just about 200,000 creators and companies via its Solutions discussion board when you join. You possibly can share posts from Instagram, Pinterest, Snapchat, or your weblog.

Affect.co makes it simple so that you can create your media package by offering the sections that matter to manufacturers. These embrace your bio the place you describe your passions, your geographical location and business, certifications, social affect (attain and engagement price), examples of your branded content material, manufacturers you’ve labored with, and your present minimal charges per submit. The platform additionally has a singular Influencer Fee Map, the place you may decide how a lot you may cost based mostly in your Instagram follower rely, engagement price, nation of origin (or state and metropolis if inside America), class/area of interest, age vary, and gender.

Affect.co’s free model permits influencers to ship 5 purposes to campaigns and 5 messages per week. However in case you’re gunning for extra collaborations, join its PRO plan, which lets you ship 30 purposes and 30 messages month-to-month. The PRO package deal additionally permits you to observe the variety of your and different influencers’ profile views and the entities or people who considered them.

Key Options: Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation,

Channels: Instagram, YouTube, Fb, Pinterest, Twitter, Patreon, Snapchat, Tiktok, Amazon

Influence considers itself the world’s prime influencer market with its 300,000 opt-in vetted influencers, a determine it achieved following its 2020 acquisition of Activate. The platform’s model and marketing campaign discovery function enables you to filter outcomes by compensation sort, vertical, and site. You possibly can then ship proposals on to campaigns that suit your area of interest and motivation. 

You possibly can handle your workflow, retailer and submit your deliverables, get suggestions to optimize content material, view your analytics, and automate social metric reviews to manufacturers inside your dashboard. Additionally, you may add your belongings from YouTube, Fb, Instagram, Twitter, Pinterest, Twitch, and TikTok to your Influence account. The platform additionally has settings that can assist you negotiate your compensation phrases with manufacturers (from flat charges to performance-based payouts or commissions), obtain fee in your native forex, and automate tax compliance.

Key Options: Influencer Content material Amplification, Search/Discovery, Automated Recruiting, Influencer Relationship Administration, Influencer Market, Staff Collaboration Instruments, Content material Evaluation, Content material Library, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, E-commerce Instruments, Product/Gifting Instruments, Types and Compliance, Cost Processing,

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Mavrck is one other mega-network of creators, having activated over 3 million of them since 2014. Its merger with Later in 2022 additionally helped propel its person base progress and widen choices for over 500 manufacturers worldwide counting on its companies. Create an account by connecting your Fb or Instagram account with Mavrck and seem on the platform’s Influencer Index so companies can uncover you quickly. 

Manufacturers use over 20 demographic and psychographic standards or search filters to search for creators and influencers that match their objectives. Creators may choose to affix Mavrck’s Ambassador Program. While you join as a program “copilot,” you may broaden your publicity via invitations to business occasions, analysis periods, model marketing campaign brainstorming, and extra.

Key Options: Search/Discovery, Influencer Relationship Administration, Marketing campaign Administration, Marketing campaign Reporting, Influencer Evaluation, Viewers Evaluation, E-commerce Instruments,

Channels: Fb, Instagram, YouTube, Pinterest,TikTok, Twitter, Twitch, Blogs

GetBlogged is “the last word blogger outreach platform” the place over 15,000 bloggers create varied written content material for manufacturers. Tasks embrace sponsored and visitor posts, hyperlink placements, and social media mentions.

When you join, GetBlogged’s Area Authority (DA) by Moz.com measures your weblog website’s trustworthiness and authority. Your rating—ideally not less than DA 5+—will enable you to apply and pitch for listings or tasks that manufacturers submit within the Blogger Market. A built-in pitch builder will information you thru the steps to point out off your weblog’s persona and why it’s price investing in your weblog.

Though DA is the platform’s prime benchmark, the platform additionally considers different metrics indicating your backlink’s profile power—together with belief circulate and ratio, quotation circulate, area ranking, and natural visitors—utilizing Google Analytics and Majestic.

The Blogger Programme (TBP) has over 42,000 vetted influencers who use the TBP platform to serve the influencer advertising and marketing wants of round 3,000 purchasers. manufacturers can ship you proposals, give suggestions, and grant approvals instantly via the portal. Tasks embrace Shopify and Amazon evaluations, branded social posts, and iOS and Android app evaluations, to call a number of—all geared towards offering high-quality, mobile-first content material for manufacturers.

To open your TBP account, sort your electronic mail handle on the shape. You might also register via one in all your social accounts by clicking the corresponding button—Fb, Instagram, YouTube, or Twitter—on the shape. In contrast to GetBlogged, you don’t have to personal a weblog website to register. Nonetheless, the company recommends having not less than 3,000 real social followers to enhance your collaboration alternatives.

BrandBacker helps you showcase your creativity by displaying varied potential tasks from magnificence, life-style, vogue, and meals manufacturers in your dashboard whenever you join. The platform enables you to register utilizing your weblog website URL or YouTube and Instagram channels. BrandBacker recommends that you just join utilizing the channel you replace most incessantly.

Over 30,000 creators and influencers belonging to BrandBacker’s neighborhood have produced over 100,000 content material items for his or her over two billion followers since they joined. After your account’s affirmation, your dashboard lists campaigns you may apply for. The platform’s real-time analytics observe the attain, engagement, and media worth of every marketing campaign, which develop into the idea of reviews and scores equipped to manufacturers. Funds come within the type of paid posts, reductions, free merchandise, and early entry to the model’s new gives.