3 Best Ways to Search for Creators

Discovering TikTok influencers is a high precedence for manufacturers of all sizes and styles.

And excellent news: there’s no scarcity of TikTok influencers to promote your merchandise.

The problem? Beginning a TikTok creator search from scratch is tremendous daunting.

Particularly when there is no “proper” solution to do it.

With fierce competitors amongst manufacturers and creators, many entrepreneurs wrestle with learn how to discover TikTok influencers with out getting completely overwhelmed.

That’s why we wrote this breakdown of 3 ways to search out TikTok creators in your model!

3 Greatest Methods to Do a TikTok Influencer Search

Whether or not by way of handbook search or utilizing an influencer discovery software, how you discover creators depends upon your model, funds and bandwidth.

Beneath we break down methods to uncover related influencers on TikTok to collab with sooner.

Possibility #1: Discover TikTok Influencers on TikTok

Uncovering TikTok influencers the DIY manner might be time-consuming however it’s 100% doable. 

Granted you understand what to search for and learn how to attain out to them!

Let’s kick issues off by diving into learn how to discover TikTok creators with out really leaving the app. 

Search Business and Influencer-Particular Hashtags

Beginning your TikTok creator search on the app is sensible, proper?

That is very true as TikTok has leveled up its search options over the previous yr.

Operating a fast hashtag search to uncover potential influencers is easy sufficient. Hashtags can spotlight creators who replicate your audience and submit about related merchandise, too. 

Let’s say you’re searching for TikTok influencers for a magnificence model marketing campaign. You would possibly search #BeautyTutorial or #GRWM to search out industry-related posts.

You possibly can apply this method to only about any {industry}. For instance, a diet model would possibly seek for TikTokers by way of #ProteinReview or the same product-related hashtag.

Simply bear in mind: the extra focused your hashtag search is to your {industry}, the higher. 

Do not let a “low quantity” hashtag idiot you. Creators utilizing area of interest hashtags sometimes goal extra particular audiences. Dominating smaller hashtags can get you in entrance of related clients.

Don’t be afraid to get too particular! For instance, there are TikTok hashtags for every thing from #VeganBeauty to #SnailMucin which have hundreds of thousands of views.

Looking influencer-specific hashtags may also assist you hone in on potential creators. You possibly can usually discover micro-influencers on TikTok posting on hashtags like:

For instance, a seek for #UGCbeauty will drum up a wide range of devoted UGC creators. These creators are seemingly already partnering with manufacturers. This implies they’re likewise open to being approached about new collaborations.

Mix TikTok Influencer Hashtags with a Key phrase Search

By combining area of interest and influencer-specific key phrase phrases, you may uncover particular kinds of influencer content material past simply hashtags. 

We advocate conducting some cursory social media key phrase analysis. Then, mix your industry-specific key phrases with influencer-specific phrases. Listed here are some pattern search queries that would assist you discover TikTok influencers and micro-influencers for a magnificence model:

• “lip plumper” + #gifted
• “no make-up look” + #advert
• “glass pores and skin serum” + #unboxing

These searches could not present essentially the most outcomes however the movies you do discover will almost definitely replicate your audience in case your product class is fashionable on TikTok.

Take Benefit of TikTok’s Search Filters to Discover Creators

If you understand what to search for, you may deal with TikTok like its personal creator search engine.

The app now has search options making it simpler to search out TikTok micro-influencers versus larger creators. For instance, you may filter creator searches based mostly on components like follower depend. 

And so this implies you may hone in on folks with sizeable audiences sooner.

This is an instance of learn how to discover TikTok influencers through the use of the app’s search filters:

One of many default searches will uncover micro-influencers with wherever between 10k to 100k followers. That is the candy spot for many creators by way of engagement and attain. 

Remember the fact that this methodology of discovering TikTok influencers requires you to make use of the “Person” search tab. This limits your search to creators who’ve their area of interest of their usernames.

This could nonetheless yield good outcomes for influencers which have titles or particular professions related to your merchandise. For instance, phrases like “RN” or “RNFA” can uncover nursing influencers. 

Discover TikTokers Who Have Already Engaged with You

A number of the greatest TikTok influencers in your model could also be proper underneath your nostril.

Ensure to comb via your mentions, feedback and DMs to collab requests. You might be pleasantly stunned by glad clients already desirous to work along with your model.

Working with creators who’re already accustomed to your model is a big bonus as a result of:

• They’ll already learn about your merchandise (plus advantages to focus on of their content material)
• They belief you (which suggests) they’ll be extra receptive to your outreach messages
• They’ll create high-effort content material as a result of they love your model
• You save time looking for TikTok influencers your self!

For those who’re caught on learn how to discover TikTok influencers who’ve purchased from you earlier than, strive checking your branded hashtags. Even in the event you don’t have one, folks would possibly already be posting about you. Search #[yourcompanyname] and see for your self.

For instance, Pura Vida’s branded hashtag (#PuraVida) is brimming with promo-worthy posts.

Supply: TikTok

For those who see creators who continuously submit about your model or shout out your merchandise, that’s an amazing signal. Evaluate their profiles and ship them a DM if they appear like they’d be a great match.

Browse the TikTok Creator Market

For those who’ve been looking for TikTok influencers, you’ve seemingly heard of the Creator Market.

The Market is mainly TikTok’s in-app influencer database. The TCM is designed to assist manufacturers streamline the method of partnering with creators with out leaving the app. The software affords search options to filter outcomes based mostly on follower depend, engagement charge and {industry}.

Though the TCM is an possibility for discovering creators, it might not be your greatest wager. The TCM is tailor-made for influencer advertising and marketing campaigns with larger creators. That is as a result of the Market’s follower and engagement threshold prevents smaller creators from making use of.

Possibility #2: Easy methods to Discover TikTok Influencers Off-Platform

Spoiler alert: TikTok isn’t the one place yow will discover micro-influencers! 

If a creator is energetic on the app, they’re seemingly energetic on different platforms. These platforms are generally extra search-friendly than TikTok itself. 

Beneath are a couple of locations to search out potential TikTok influencers past the app.

Google + YouTube Search

Many content material creators are established outdoors of TikTok by way of blogs and YouTube channels. 

a creator’s content material elsewhere is a good suggestion, anyhow. Lengthy-from content material affords a greater really feel for the kinds of merchandise an influencer promotes. To not point out their general vibe.

For instance, try influencer Evangelina Petrakis beneath. She creates “Full Face of First Impressions” movies the place she tries new gadgets from manufacturers. Then, she shares her sincere and unfiltered product critiques.

Supply: YouTube

As you conduct your creator search, Google and YouTube generally is a enormous assist. Each platforms can uncover influencers you might have missed throughout your in-app search on TikTok. Related influencer content material might be discovered via search engine phrases together with…

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For instance, beneath is an easy YouTube search of “setting spray evaluate 2024.” Outcomes present creators of all sizes posting product critiques and breakdowns. 

For those who’re looking for a aggressive {industry} like magnificence or skincare, you received’t run out of potential influencers to pitch.

When in Doubt, Hop Over to Instagram

For those who’re nonetheless struggling to search out TikTokers, don’t rule out Instagram as a social search engine. 

The idea right here might sound backward however it’s easy sufficient:

Use Instagram search to uncover creators who may also be energetic on TikTok.

Many influencers have already optimized their Instagram bios to draw manufacturers. Some are nonetheless catching up on TikTok. Fortunately, Instagram bios are simpler to look via. With the best key phrases and phrases, you may reveal related TikTok influencers as properly.

For instance, let’s say you’re trying to discover cosmetic-focused creators. You would possibly run a fast bio search of “MUA” or “Make-up Artist” and see what comes up.

For those who discover a creator who hyperlinks their TikTok account of their Instagram bio, you’re golden! Directing folks to their TikTok profile means they’re open to attainable influencer collaborations.

And in the event you don’t see a TikTok hyperlink immediately, don’t fret. Many creators will hold contact info and social handles of their bio hyperlinks. That’s the place you’ll see their TikTok (if they’ve one).

Supply: @shelby.jolly

It might sound backward however Instagram can assist you hone in on potential influencers on TikTok. Nevertheless, you continue to have to hold a couple of issues in thoughts in the event you plan on reaching out to creators right here:

• Attempt to discover an e mail deal with, bio hyperlink or contact kind first.
  
  
• Be upfront about the way you discovered their account and make contact with information. Preserve your outreach heat, welcoming and sincere.
• In case your solely methodology of contact is to ship a TikToker an Instagram DM, be crystal clear about the place you’d wish to collab.
  

Kicking off your TikTok outreach on Instagram might be complicated to creators. Ideally, yow will discover an all-purpose level of contact (trace: e mail) earlier than reaching out. That stated, some creators use their IG for all brand-related communication. It actually depends upon the creator!

Possibility #3: Utilizing a TikTok Influencer Search Software

No surprises right here however that is the quickest solution to discover TikTok influencers.

There are many third-party search instruments and influencer platforms on the market. This contains databases that allow you to search via lists of TikTokers throughout industries.

The one caveat? Not each platform is equal by way of options, oversight or kinds of creators. Relying on the kind of TikTok search software you utilize, you possibly can nonetheless be accountable for:

• Vetting creators for authenticity, engagement charge and no faux followers
• Double-checking creators’ content material to ensure it’s related to your {industry}
• Drafting paperwork together with influencer agreements and artistic briefs
• Negotiating with (and compensating) influencers

A giant downside with so-called TikTok influencer finders is that their info is outdated. Creators pivot and alter their and areas of focus extra usually than you would possibly assume. Reaching out to irrelevant creators isn’t only a waste of time — It can replicate poorly in your model.

Positive, self-service influencer platforms and databases can assist you discover TikTokers. However the course of can get overwhelming (and time-consuming) in the event you don’t know precisely what you need.

That is the place a TikTok influencer platform like Statusphere can assist.

Our software programmatically matches your model with TikTok influencers from our community in real-time. Not solely is our community absolutely vetted however you solely get matched with influencers related to your {industry}. Particularly, people who actively need to advertise your merchandise.

This implies you may shortly scale your creator campaigns — even in the event you don’t know what you’re searching for initially. To not point out ditch the legwork of scrambling for creators to work with.

Why Manufacturers Ought to Prioritize Discovering Micro-Influencers on TikTok

We have seen firsthand how manufacturers do influencer advertising and marketing with a greater diversity of creators than ever earlier than. Various content material, completely totally different follower counts and every thing in between.

And in our expertise, micro-influencers play a not-so-micro function in driving marketing campaign outcomes.

To wrap issues up, we’ll shortly run down why manufacturers should not low cost smaller creators and as a substitute make discovering TikTok micro-influencers a precedence:

• They’re extra scalable. Distinction this with working with a handful of “superstar” creators. Extra creators imply extra particular person items of promotional content material you earn. Likewise, this makes micro-influencers cheaper.
• Their content material is extra genuine and relatable. Smaller creators seamlessly carry a way of “realness” that customers crave. That relatability interprets to belief. That is particularly necessary for manufacturers that wish to run promotions comparable to TikTok Spark Adverts which carry out greatest with uncooked content material. 
• Their content material earns greater engagement charges. Micro-influencers’ audiences are sometimes extra engaged than these of celebrities or mega-influencers. We have seen firsthand how TikTok micro-influencers in niches like magnificence and pet care can constantly earn 10-20% engagement charges throughout a whole marketing campaign. 

Relating to smaller creators, follower depend doesn’t inform the entire story. The TikTok algorithm doesn’t solely favor “huge” accounts. In our expertise, genuine creators within the micro or power-middle classes are usually those who get essentially the most love from the algorithm. 

Discovering TikTok micro-influencers is not completely totally different than discovering larger creators. The method merely requires extra digging and likewise combing via profiles to confirm their account sizes.

That stated, listed below are some tricks to pace up the method:

• Comb via #unboxing movies associated to your merchandise or area of interest. This particular tag is a goldmine for locating TikTok micro-influencers, particularly since unboxing movies constantly earn attain on the platform.
• Have a look at trending movies and Spark Adverts on TikTok’s Artistic Heart. Micro-influencers must be up on the most recent developments to keep up robust engagement and develop their accounts. Analyzing high key phrases and developments in TikTok adverts can clue you in on up-and-coming codecs utilized by smaller creators which are gaining traction with the algorithm.
• Do not depend on typical creator search instruments. Having a listing or database of TikTok influencers does not save a ton of time if it’s important to vet and evaluate every account by hand. Distinction this with a platform like Statusphere that matches manufacturers with related influencers based mostly on 250+ first-party information factors. 

The Greatest Strategy to Discover TikTok Influencers to Collaborate With

Discovering creators is barely the start in the case of working a TikTok influencer marketing campaign.

From outreach to vetting, there’s much more that goes into all of it than meets the attention. Many manufacturers working their first campaigns usually discover themselves in over their heads.

Hey, we completely get it! Influencer vetting and outreach can take a ton of time and sources. 

That’s precisely why we created Statusphere to streamline busy manufacturers’ influencer advertising and marketing campaigns. Once more, our platform matches you with related creators to earn UGC at scale. 

Our software program additionally handles all the heavy lifting associated to achievement, information monitoring and extra. For manufacturers that need constant UGC for natural social and Spark Adverts, we take away the legwork from discovering TikTok influencers and as a substitute assist manufacturers deal with getting content material at scale.

Need to be taught extra about how our platform works? Get in contact with one in every of our consultants to see how one can get a whole lot of TikTok influencers posting about your model constantly. 

This text was first printed in June 2020. It was final up to date Could 30, 2024.