4 Influencer Automation Hacks to Save 100+ Hours on Campaign Management

“Turnkey. Seamless. Set-and-forget.”

When you’ve managed even a “small” influencer marketing campaign, you realize these phrases are the reverse of what 99% of creator collaborations entail.

As a result of influencer advertising and marketing campaigns contain so many steps and transferring items in comparison with different promotions.

All the things from discovering creators to fulfilling orders is a time-sink even with just some influencers.

And so the thought of influencer advertising and marketing automation appears too good to be true.

The fact? Manufacturers are already placing the tedious items of their campaigns on autopilot. This ends in critical time saved and extra content material, too.

Under we take a look at actual examples of influencer advertising and marketing automation to clarify the way to do the identical.

How Manufacturers Scale Content material with Influencer Advertising and marketing Automation 

Let’s be tremendous clear: “Automation” does not imply giving up management!

Consider influencer automation like your electronic mail advertising and marketing or CRM workflows.

Likelihood is you don’t manually evaluate each lead or click on by hand, proper?

Properly, you are able to do the identical along with your influencer advertising and marketing campaigns. 

You simply must be strategic about what you placed on autopilot. The extra you automate, the extra time you possibly can spend on duties that deserve your full consideration.

Belief us: there’s a lot you possibly can (and will!) automate. We have discovered this firsthand as our influencer automation software program saves manufacturers 100+ hours per thirty days on common. 

The place are you able to save essentially the most time, although? Under we’ve damaged down 4 ways in which manufacturers can use influencer automation successfully.

1. Get rid of Outreach by Automating Influencer Recruiting

Think about planning a marriage that will by no means occur. That’s precisely how influencer recruitment feels whenever you’re making an attempt to rent 100s of creators your self.

Now think about doing it repeatedly for every marketing campaign you run. 

Yeah. Yikes.

Hear: coordinating with creators is a protracted and tedious course of. That is true even with most influencer platforms as you audit influencers and conduct guide outreach. 

And that’s earlier than you even fear about negotiating or ironing out contracts.

Automating all the above ought to be a prime precedence for any model that wishes to get influencer content material at scale. Nonetheless, most manufacturers are understandably involved about eradicating human oversight from the vetting course of. 

This is the reason it’s key to couple your influencer advertising and marketing platform along with your trusted creators or a creator neighborhood that’s already been vetted.

For instance, right here’s how Statusphere’s influencer automation platform handles this course of:

• Creators are programmatically matched with manufacturers. Our platform makes use of 250+ first-party creator information factors to make it occur. This granular degree of focusing on is extra in-depth than what’s doable DIY.
• Our platform solely matches manufacturers with related influencers whose profiles have been reviewed by an precise individual. This is the reason it’s essential to make use of an influencer advertising and marketing platform that vets creators beforehand as an alternative of pulling from an aggregated checklist or database of influencers.
• Manufacturers add their present creators to the platform. This eliminates bouncing between a number of platforms or spreadsheets.

The purpose of influencer administration automation ought to be to not solely save time but additionally encourage higher content material. The method above balances automation with a human contact to do each.

2.  Automate Influencer Achievement to Scale back Delivery Points 

The method of sending merchandise to influencers isn’t so simple as it appears.

Particularly in the event you plan on fulfilling 100s of orders persistently.

Regardless of being such a hands-on facet of influencer marketing campaign administration, the success course of alone has so many items that may be automated. Doing so can scale back complications that additionally eat up your schedule, together with:

• Lacking or misplaced orders
• Product mix-ups
• Lengthy lag occasions between success and content material due dates

Resulting from so many potential points and time misplaced, this explains why most manufacturers that do a excessive quantity of product seeding campaigns outsource this course of to a 3rd occasion. 

Nonetheless, success is one other piece of influencer advertising and marketing automation that ought to require human oversight and a level of personalization. It’s not nearly getting merchandise in folks’s arms: it’s additionally about making an impression.

For instance, Statusphere automates your entire influencer success course of via our platform and wholly-owned warehouse. 

Our know-how will get orders out inside 48 hours whereas offering real-time delivery updates and notifications. We additionally attempt to stability automation with personalization by sending merchandise with lovely packing and customized directions. 

This ends in a creator-first expertise that delights our recipients and makes manufacturers appear to be one million bucks by proxy.

3. Measure Success Precisely by Automating Influencer Reporting

A profitable collab requires information to point out what’s working and what’s not. 

Making an attempt to research your influencer success metrics by hand is overwhelming as you bounce between a number of platforms and profiles.

Whenever you pull the numbers collectively from spreadsheets, you’re additionally risking inaccurate numbers, premature outcomes and a disjointed huge image.

That’s why it’s so essential to have a look at your influencer advertising and marketing reporting holistically and likewise concentrate on the metrics that matter most to your workforce.

Automated influencer reporting ought to be an expectation very like every other type of advertising and marketing analytics. Manufacturers ought to have a pulse on how their campaigns are performing when it comes to engagement fee, content material earned and attain.

For instance, Statusphere’s automation instruments streamline the method of reporting and gathering content material by having your entire model’s content material and information in a single portal. Manufacturers can observe their precedence metrics and time saved in actual time.

This degree of influencer monitoring is inconceivable by hand. Extra importantly, you’ll uncover the alternatives to optimize because the marketing campaign unfolds. 

4. Enhance Influencer Relations with All-in-One Influencer Software program

Something you are able to do to make your creators’ lives simpler is a plus.

Very similar to your self, many influencers are juggling a number of duties (suppose: jobs, model collabs) and need to streamline their very own processes. You don’t need to dig via emails and neither do they.

This once more speaks to the worth of an influencer platform that streamlines and automates communication. This ends in higher influencer relationships and time saved.

For instance, inside Statusphere’s platform manufacturers can do all the following with a whole lot of creators in a matter of clicks:

• Ship inventive briefs
• Confirm dwell content material
• Present and obtain suggestions
• Accumulate UGC
• Convert content material into influencer advertisements (ex: Spark Advert codes)

Clean communication and no back-and-forth negotiations make for a stress-free expertise for everybody. Meaning you and creators can concentrate on what you do finest.

How Manufacturers Scale Content material with Influencer Advertising and marketing Automation 

Given how time-consuming influencer marketing campaign administration might be, it’s very comprehensible as increasingly more marketing campaign managers wish to automate as a lot as they’ll.

Once more, the secret is to discover a stability between human oversight and influencer advertising and marketing automation.

There are such a lot of repetitive duties that should not demand your schedule. Most of those are associated to communication and success. On the flip aspect, duties like constructing rapport with creators or developing with five-star promotions ought to be the place you spend your time.

If you wish to win again your schedule and earn content material at scale, our influencer platform will help.

Our micro-influencer advertising and marketing platform ensures assured supply of your merchandise to vetted influencers at scale. Statusphere’s software program automates every thing from creator matchmaking and administration to success, reporting and past. 

Our software program helps an always-on strategy to influencer advertising and marketing campaigns and may ship merchandise to 100s or 1000s of creators persistently. 

Wish to be taught extra about how our platform works? Get in contact with one in every of our specialists to learn the way our software program will help you earn 100s of influencer posts in a fraction of the time.