Reaching out to Instagram influencers and model ambassadors for collaborations isn’t simple.
You want creativity, character and a robust pitch to make your messages depend.
That’s as a result of influencers get pitched on a regular basis. If you wish to go away an enduring impression, your messages have to hook and have interaction them ASAP.
Unsure what a “good” collab e mail appears to be like like? Don’t sweat it! Under we share our easy-to-use pitching templates that may assist. You may additionally be taught finest practices for writing and sending Instagram collaboration messages.
Earlier than Utilizing Our Instagram Collaboration E mail Templates, Learn This!
Have in mind there are a number of methods to succeed in influencers to ask for collabs.
Need your pitch to really feel informal and personable? Then an Instagram DM (direct message) is perhaps the best way to go. DMs encourage you to be transient and get proper to the purpose. This will enhance your possibilities of a speedy reply.
That stated, many Instagram influencers favor to be contacted by way of e mail.
For instance, creators typically have a devoted inbox for messages from manufacturers. If that is so, you’ll seemingly discover an e mail tackle for collaborations of their Instagram bio. You may also discover their most well-liked type of contact of their bio hyperlink (by way of Linkt.ree or Linkin.bio).
The takeaway? All the time verify the contact preferences of an influencer earlier than messaging them!
If e mail is not their most well-liked type of contact, adapt your messages to Instagram DMs (and vice-versa). This can enhance your response charge. In conditions the place emails or DMs are truthful recreation, use your finest judgment.
With that out of the best way, let’s dive into the templates!
1. Normal Instagram Collaboration Pitch Template
When to Use This Template: Our normal collaboration e mail template is a common message which you could adapt for any sort of creator. When you’re new to influencer collabs, this message is a strong start line.
Normal Collaboration E mail Template in Use
2. Product Suggestions Pitch Template
Our product suggestions e mail template is ideal for influencer gifting collaborations. Whereas it’s arduous for anybody to withstand the ability of “free,” it’s essential to thoughts the way you current your collaboration supply.
Product Suggestions E mail Template in Use
3. Model Ambassador Collaboration Pitch Template
Our model ambassador e mail pitch template is for influencers you wish to work with long-term. Nail down your model ambassador program’s perks and guidelines earlier than sending your emails.
Model Ambassador E mail Pitch Template in Use
4. Instagram Giveaway Collaboration Pitch Template
This collaboration e mail template is ideal for selling an Instagram giveaway. Be sure your prizes and guidelines are sorted earlier than you hit “ship.”
Giveaway Collaboration E mail Template in Use
Notice: Want inspiration on your subsequent Instagram giveaway? Take a look at The Final Guidelines to Internet hosting an Instagram Giveaway or Contest!
Finest Practices for Manufacturers Sending Collaboration Emails to Influencers
Messaging Instagram influencers entails lots of shifting items.
And if you wish to triple-check that your emails are on level, we completely get it.
Since you ought to really feel assured once you ask influencers to collaborate.
That’s why it’s vital to know the perfect practices for contacting influencers on Instagram. Assessment the ideas beneath to fine-tune your pitches and messaging technique.
Protecting Your Collaboration Requests Brief!
No person desires to learn a novel of their inbox.
That is very true when it’s an e mail from somebody you’ve by no means heard from.
When unsure, maintain your collaboration messages quick and candy.
Simply how quick, although? Typical knowledge says that ~100 phrases is the candy spot for many business-related emails.
Taking a look at our listing of influencer pitches that really labored, many are between 100 and 150 phrases. In keeping with trade information, emails as much as 100 phrases obtain the very best response charge.
Contemplate additionally that most emails are opened on cellular units. Take into consideration how your message goes to look on a smartphone display screen. In case your emails require readers to scroll, they’re in all probability too lengthy.
Take a look at what one in every of our Instagram collaboration e mail templates appears to be like like on a cellular display screen. For reference, the template beneath is roughly 100 phrases whole.
The takeaway? Don’t get too wordy! Your collaboration emails shouldn’t inform your model’s complete story to influencers. As an alternative, deal with emphasizing your worth and gauging their curiosity in a collaboration.
As soon as they’re engaged, then you may go into extra element concerning the alternative.
Personalize Your Influencer Collaboration Emails (Sure, All of Them)
Belief us: influencers can inform once you’re sending one-size-fits-all emails.
Instagram message templates are an effective way to save lots of time and scale your campaigns. Templates additionally arrange your pitches to make them extra direct and benefit-driven.
Nonetheless, it’s essential to personalize every of your messages earlier than you ship them.
Why, although? Low-effort emails replicate poorly in your model. Mass messages don’t assist you stand out or have interaction your recipients on a private degree, both.
That’s why it pays to personalize your messages. This implies:
- Referring to influencers by title
- Complimenting a latest put up (and be particular about why it stood out )
- Explaining the way you found their Instagram content material and profile
Personalised emails go hand in hand with increased engagement and response charges. An oft-cited research from Salesloft notes that personalizing simply 20% of an e mail lifts reply charges by 112% (plus 40% extra opens).
Bear in mind to do your homework on any influencers you intend to message. The analysis is 100% well worth the effort. Our Instagram collaboration e mail templates have built-in alternatives to plug in private particulars.
Let Influencers Know That Your Request is Legit ASA{
Content material creators are suspicious of spam and scams. We don’t blame them.
And so some influencers are already on the defensive once they get a chilly e mail from a model they don’t know.
Your messages have to say loud and clear: “Hey, I’m representing a actual firm asking for a actual collaboration!” Listed below are a couple of methods to do precisely that:
- Use an e mail signature that features your full title and headshot.
- Ship your collaboration emails from an organization e mail tackle. Getting a message from [yourname]@[branddomain].com feels extra reputable than a private Gmail or Yahoo account. Nonetheless, be sure you current your emails as being from an individual and not a division (suppose: advertising@[branddomain].com).
- Attempt to get your influencers’ contact info from a public supply. This would possibly embrace their social media bios, Linkt.ree or skilled web site. Getting somebody’s e mail from a 3rd get together provides an additional layer of trust-building to the pitching course of. It is best to ideally contact influencers that need to be contacted immediately.
You solely have one likelihood to make a primary impression. The extra reputable you look from the get-go, the extra seemingly potential influencers are to reply positively.
Craft Topic Traces That Get Influencers Excited
Reality: 47% of recipients will open an e mail primarily based on the topic line alone.
Topic traces could be make-or-break on your collaboration messages. In any case, influencers will see your topic line earlier than they actually have a likelihood to evaluation your pitch.
You might have all of the inventive freedom on this planet relating to crafting e mail headlines. The issue? Many manufacturers suppose they’re being inventive when in actuality they’re simply complicated their contacts.
Our recommendation? Somewhat than be intelligent or cute, be direct.
Nonetheless, there isn’t a “proper” strategy to write a collaboration e mail topic line. You would possibly have to experiment for your self earlier than you discover a profitable hook. Listed below are some topic line suggestions primarily based on latest analysis that will help you brainstorm:
- Size-wise, topic traces between 15 and 70 characters are thought of “good” (~24 characters is “optimum”).
- By way of phrase depend, three to 5 phrases are “finest” and wherever from six to 10 is taken into account “good.”
- Topic traces that includes personalization, an emoji or questions see increased e mail engagement charges.
Pattern Topic Traces to Increase Opens for Your Influencer Emails
Not a lot of a wordsmith? No worries! You may adapt these influencer collaboration e mail topic traces which can be primarily based on the perfect practices above.
- Cherished your newest put up about [Industry/Product], [Name]!
- We wish you to be [Brand Name]’s subsequent ambassador!
- [Name], we love what we’ve seen on Instagram! 👀
- [Name], we would like you to be a [Brand Name] VIP! ✨
- [Name] x [Brand Name] collab? 🤝
- [Brand Name] desires to collab with you, [Name]!
Some topic traces are extra direct than others and that’s okay! Your purpose is to discover a stability between grabbing somebody’s consideration and being clear about your intentions. These pattern influencer topic traces tick these bins.
It doesn’t matter what method you are taking, your topic traces ought to replicate your model’s voice. Something you are able to do to make your emails really feel extra genuine and private is a plus.
Message Influencers That Need to Collaborate with You
Emailing influencers and model ambassadors may appear intimidating.
It doesn’t should be, although!
With the templates and suggestions above, you may ask for collaborations with out second-guessing your self. Simply be sure so as to add your individual character and aptitude to our templates to make them actually pop.
If you wish to take your Instagram collaboration campaigns to the following degree, it’s time to attach with extra creators. Manufacturers that maximize the ROI of their influencer collabs are working with lots of of creators and never only a handful.
And Statusphere makes that scalability potential with out requiring you to ship a single e mail.
Our micro-influencer advertising platform matches manufacturers with related influencers from our vetted creator community. This implies you may earn assured posts at scale with out worrying about managing or coordinating collaborations your self.
Statusphere additionally streamlines essentially the most time-consuming items of influencer advertising resembling achievement, reporting and content material rights administration. Our software program saves our manufacturers 98% of the work concerned with working campaigns in-house.
Need to be taught extra about how our platform works? Get in contact with one in every of our specialists to see how we will maximize your influencer advertising campaigns with assured content material at scale.
This text was first revealed in June 2019. It was final up to date June 11, 2024.
