In the event you’re looking for YouTube Shorts creators, likelihood is you:
- Have expertise with influencers on TikTok and Instagram however are new to YouTube collabs
- Notice that the majority influencer advertising and marketing platforms cannot enable you to discover Shorts creators proper now
- Need to know if there are any marketplaces on the market to seek out these creators
We cowl the entire above on this submit the place we break down methods to discover YouTube influencers!
Why Manufacturers Ought to Work with YouTube Shorts Creators
YouTube Shorts is booming proper now with 70 billion views per day and 2 billion month-to-month customers.
That’s an enormous viewers that manufacturers can faucet into, making Shorts a major platform for influencer advertising and marketing and UGC.
However one of many greatest benefits of promoting on YouTube Shorts is its content material longevity.
Take into account that Shorts stay searchable on YouTube indefinitely. This implies manufacturers can proceed to learn from natural visitors lengthy after a video is posted, growing the return on funding for influencer collaborations.
YouTube creators additionally are typically extremely invested of their content material, making them very best for long-term partnerships. Many Shorts creators are already skilled in producing participating content material which interprets to extra compelling and genuine model content material.
One other key distinction? Monetization.
YouTube Shorts affords advert revenue-sharing, one thing Instagram Reels doesn’t. As a result of creators can earn instantly from their content material, they’ve an added incentive to provide higher-quality movies, in the end benefiting manufacturers on the lookout for polished, impactful influencer content material.
If nothing else, the latest TikTok ban highlights why manufacturers ought to diversify their methods and perceive the downsides of going all-in on one platform. On condition that YouTube is owned by Google and short-form video is greater than ever, secure to say that it ought to be round for the lengthy haul.
The entire above highlights why we built-in YouTube Shorts creators into the Statusphere platform.
The place to Discover YouTube Shorts Creators
Discovering the precise YouTube Shorts creators in your model begins with understanding the place to look.
However the strategy of discovering content material creators varies barely from platform to platform!
Listed below are the perfect methods to uncover influencers on YouTube creators who align together with your objectives:
1. Search YouTube Shorts Key phrases & Hashtags
One of many best methods to seek out YouTube Shorts creators is thru key phrase and hashtag searches.
Begin by trying to find niche-specific hashtags like:
- #Shorts + your trade (e.g., #ShortsBeauty, #TechShorts, #FitnessShorts)
- Trending problem hashtags to identify up-and-coming creators.
- Product assessment & unboxings (e.g., “Greatest Skincare Merchandise #Shorts”).
These searches will floor related creators who’re already making content material in your house.
2. Use the YouTube Shorts Creator Group Tab
YouTube’s Creator Group tab is one other precious useful resource for locating engaged creators. Many Shorts creators use this tab to submit updates, work together with their viewers and share new content material.
When evaluating potential companions, examine engagement charges. Take into account that a creator with an lively and constant viewers is usually extra precious than one with simply excessive view counts.
3. Browse YouTube Shorts Suggestions
YouTube robotically recommends Shorts creators based mostly on movies you watch. A fast solution to uncover new expertise is to:
- Click on on a viral YouTube Shorts video in your area of interest.
- Verify the associated movies and creators that seem within the feed.
This manner, yow will discover creators who’re gaining traction and might be an excellent match in your model.
4. Take a look at YouTube’s Creator Market (BrandConnect)
YouTube just lately launched BrandConnect to assist manufacturers join with Shorts creators. Whereas nonetheless in beta, this instrument permits manufacturers to filter creators based mostly on their content material and viewers.
Supply
5. Use Influencer Advertising and marketing Platforms
A number of influencer advertising and marketing platforms now assist YouTube Shorts collaborations.
In the event you want a extra streamlined method, platforms like Statusphere connect manufacturers instantly with pre-vetted YouTube Shorts creators, saving time and guaranteeing content material.
6. Verify Social Media Cross-Promotion
We all know firsthand that the majority YouTube Shorts creators already submit on Instagram and TikTok.
An effective way to seek out them is by checking their bios on these platforms for YouTube hyperlinks.
Looking for niche-specific content material on Instagram Reels and TikTok may enable you to uncover creators who’re lively throughout a number of channels.
Supply
By utilizing a mixture of these methods, you may effectively discover YouTube Shorts creators who align together with your model’s imaginative and prescient and viewers.
Vet YouTube Shorts Creators
Earlier than partnering with an influencer on YouTube Shorts, take the time to judge their content material, viewers engagement and previous model collaborations. This is a rundown of ideas for vetting creators:
1. Verify Engagement Metrics (Not Simply Views)
A Shorts video with tens of millions of views would possibly look spectacular but when it has low feedback and likes, the creator might not have true affect.
Excessive view counts alone don’t assure an engaged viewers. As an alternative, prioritize creators who’ve constant viewers interplay. Look for significant feedback, dialogue and likes that point out actual engagement and belief. For this reason we advocate manufacturers prioritize micro-influencer collabs.
2. Search for Authenticity & Content material Type
A creator’s content material ought to align together with your model voice. Watch a couple of of their Shorts and ask:
- Does their model match your model’s tone and aesthetics?
- Do they create content material that feels real and never overly promotional?
A purple flag to observe for: If a creator often posts random viral developments unrelated to their area of interest, they might be chasing views fairly than constructing a loyal, engaged viewers.
3. Evaluation Previous Model Partnerships
Look by the creator’s channel for sponsored content material to see how they combine manufacturers into their movies. Take note of:
- The standard of their model partnerships. Are they working with respected manufacturers in your trade?
- How their viewers reacts to sponsored movies. Do they interact positively or do they ignore (or worse, criticize) the content material?
Creators who naturally incorporate manufacturers into their content material and nonetheless keep viewers belief are those price contemplating.
4. Double-Verify That They’re Truly Posting YouTube Shorts
Not all YouTube creators concentrate on Shorts. Some primarily create long-form movies and solely submit Shorts often. Earlier than partnering, be certain that the creator repeatedly posts Shorts and understands methods to optimize content material for the format.
Supply
Attain Out to YouTube Shorts Influencers
As soon as you have recognized the precise YouTube Shorts creators in your model, the following step is reaching out.
A well-crafted influencer pitch will increase your possibilities of getting a response and securing a profitable collaboration. Right here’s methods to do it:
1. Contact Creators through E-mail
Most YouTube creators record their enterprise e mail beneath the “About” part on their channel.
That is usually probably the most direct solution to attain them for partnership alternatives. If they supply a enterprise e mail, use it – this indicators they’re open to model collaborations.
2. DM Creators on Instagram or TikTok
Once more, many YouTube Shorts creators are additionally lively on Instagram, Twitter and TikTok. Some creators reply sooner to DMs on Instagram than to e mail.
In the event you don’t hear again through e mail, attempt sending a brief, skilled direct message on one in every of their social media platforms.
3. Provide Clear Collaboration Particulars
When reaching out, keep away from generic pitches like:
“Hey, we love your content material. Need to collaborate?”
As an alternative, be clear and particular about what you are providing and what you anticipate. This is the way you create a robust message:
- Briefly introduce your organization and what you’re selling
- Outline what sort of content material you’re on the lookout for (product evaluations, unboxing movies, and many others)
- Mention whether or not you’re providing fee, product gifting or a fee construction upfront
Creators obtain a excessive quantity of brand name inquiries, so making your outreach concise, skilled and clear will assist your message stand out.
Discover YouTube Shorts Creators at Scale
As platforms like TikTok face uncertainty and Meta continues to shift its focus, YouTube Shorts is a strong new platform to undertake as you’re employed with extra influencers.
Manufacturers that set up relationships with these creators early can have a aggressive edge, to not point out a greater understanding of the sorts of content material that carry out finest on the platform.
In the event you’re able to faucet into the facility of YouTube Shorts influencer advertising and marketing, Statusphere might help. Our automated influencer platform connects manufacturers with pre-vetted YouTube Shorts creators, making it straightforward to launch campaigns at scale.
Need to be taught extra about how our platform works? Get in contact with our group to see how we are able to scale your influencer advertising and marketing efforts in a fraction of the time.
