9 of the Best Influencer Marketing Agencies in Lisbon

Pricing: Undisclosed

Location: Headquartered in London, England with a number of different workplaces throughout Europe, the Center East, Africa, Asia Pacific and America

Different Companies: 

• Public relations (PR)
• Digital advertising
• Technique
• Coaching

Notable Purchasers: Google, Pizza Hut, Blackberry

TEAM LEWIS is an award-winning, world advertising company that runs influencer campaigns for business and neighborhood causes. Along with an workplace in Lisbon, they’ve 13 different workplaces throughout Europe, the Center East, and Africa in addition to a number of places in Asia Pacific and America. Their world presence and experience have helped them to be named as Giant Company of the Yr on the European Excellence Awards 2024 and get featured by main advertising publications like Advert Age and The Drum.

In the case of influencer advertising, their experience additionally stretches additional than solely content material creation. They’ll run numerous varieties of influencer campaigns that embrace product launches, consciousness constructing, thought management, and occasion integration. 

Whether or not the main focus is extra on social media advertising or incorporating it into your overarching content material advertising plan, they view influencer advertising as an extension of your advertising technique. As such, they double-check that there’s consistency in messaging, tone, and audience and can work solely with influencers with the follower and engagement who can align with these standards. 

Then, to make sure that there’s consistency throughout the totally different phases, they undertake a four-step activation mannequin. Utilizing outlined touchpoints, they verify that the technique is communicated constantly. 

The TEAM LEWIS Resolution

The workforce at TEAM LEWIS was approached by world manufacturers like Adobe and Skechers with the aim to succeed in a brand new viewers. Within the case of Skechers, it was to enter the style section in Belgium. Adobe’s audience was much less location-specific they usually needed to succeed in youthful artistic expertise. 

Strategic Method for Skechers

• Arrange an unique way of life occasion for style influencers in Flanders
• Labored with Farah El Bastani, a Belgium style stylist with 24,000+ Instagram followers, to host the occasion which additionally shaped a platform for sharing styling ideas
• Organized a cocktail workshop and photobooth to encourage user-generated content material (UGC) 

Strategic Method for Adobe

• Created a mini-documentary and several other movies highlighting the eagerness of a Dutch DJ duo, Lucas & Steve
• Ran a contest focusing on European college students to create art work for one of many duo’s singles utilizing merchandise from Adobe Artistic Cloud

Pricing: Beginning at $5,000

Location: Headquartered in New York Metropolis, USA with dozens of places throughout the globe, together with Lisbon

Different Companies: 

• Model expertise
• Social media advertising
• Web3 advertising
• Buyer expertise
• B2B advertising
• Buyer relationship administration (CRM)

Notable Purchasers: Hollard, Shell, JetBlue Airways

Not solely does VML have an enormous community of staff with 300 years’ mixed expertise, but in addition an enormous influencer database. There are over 4 million influencers of their community with all varieties of viewers sizes protecting numerous classes. 

One standout characteristic is that every one of their purchasers have entry to the Model Belief Community (BTN), their proprietary device for influencer sourcing, vetting, activation, and content material approvals. Through this platform, purchasers may entry a stay dashboard that shows the marketing campaign’s outcomes. 

That stated, the dashboard doesn’t substitute reporting. They’ll additionally share end-of-campaign studies which embrace key learnings and optimisation solutions along with the outcomes. 

As for his or her course of, they workforce up model and social strategists to establish widespread themes for the influencer-generated content material. This fashion, all creatives leverage influencer-specific methods that also match into the model’s overarching advertising campaigns. 

The VML Resolution

VML’s Lisbon workplace was behind the reveal of the 2023 Basketball World Cup brand. Right here’s an outline of how they generated 600 million engagements and mastered essentially the most impactful brand launch within the Worldwide Basketball Federation’s historical past:

Strategic Method for FIBA

• Used native music from Indonesia, Japan, and the Philippines to create three music beats which had been shared on music platforms
• Created a marketing campaign hashtag #dontmissabeat and requested influencers (and professional basketball gamers) to dribble to the beat of the tune
• Used the content material generated to create a video and new soundtrack to disclose the event’s brand formally 

Pricing: Undisclosed

Location: Headquartered in Madrid, Spain with a number of different workplaces together with in Lisbon, Portugal

Different Companies: 

• Efficiency promoting
• Progress hacking
• Net/app improvement and design

Notable Purchasers: Kia, Volkswagen, Serrano

Royal Linkedin publish

In the course of the 17 years that they’ve been in enterprise, their workforce of loyal Royals have applied 2,000 campaigns, of which over 200 had been influencer advertising campaigns. Utilizing influencer advertising, they elevate manufacturers by turning them into actual ideas. 

They’re particularly a sensible choice for TikTok influencer advertising. Nearly all of the influencers of their community are TikTokkers they usually’re additionally a TikTok Advertising and marketing Companion.  

They take a six-step strategy that begins with influencer technique. Their workforce of name expertise specialists will first conduct a model evaluation earlier than crafting a artistic idea. 

Influencer recruitment can also be one in all their robust fits. With the assistance of refined software program providing over 40 segmentation variables that embrace metrics like profile credibility, model affinity, and month-to-month development, they search their community of 8,000 influencers. 

Different programs that they’ve put in place to make sure correct management are a content material approval system and customised studies. This fashion, you obtain brand-friendly content material that may be optimised throughout marketing campaign execution.  

The Royal Comunicación Resolution

The aim of influencer advertising campaigns is usually to generate extra on-line engagement. Nevertheless, for Heusitos, Royal Comunicación used methods like TikTok influencer actions and YouTube video campaigns to take digital engagement to their bodily shops. Right here’s how their company helped this chocolate model to guide the digital presence in its class in lower than a yr.

Strategic Method for Heusitos

• Studied its audience to create high-precision segmentation standards 
• Recognized the place its audiences overlapped to get the perfect protection charge
• Used a mix of social advertisements, Google Adverts, programmatic shopping for and YouTube video advertising
• Created enjoyable actions with TikTok influencers to succeed in the model’s youngest audience
• Designed a personalized dashboard the place Heusitos workforce members can get an outline of KPIs

Pricing: Beginning at $5,000

Location: Lisbon, Portugal | Luanda, Angola

Different Companies: 

• Social media administration
• Content material advertising
• Popularity administration
• Net design and improvement
• Search engine optimisation (search engine optimization)
• Coaching

Notable Purchasers: Samsung, Iglo, The Navigator Firm

A part of IPREX, a worldwide PR and communication community, Elevate Consulting focuses closely on communication to assist construct manufacturers. They’ve developed their very own reputation-oriented methodology to maximise the repute of their purchasers. 

For manufacturers that need to leverage the influencers’ repute, Elevate Consulting additionally consists of influencer advertising of their listing of providers. This consists of influencer advertising technique, monitoring, and reporting. 

The Elevate Consulting Resolution

For an instance of Elevate Consulting’s influencer advertising experience, there’s the marketing campaign they ran for Samsung to market its foldable smartphones. 

Strategic Method for Samsung

• Created a four-episode net collection during which Portuguese celebrities and disruptors shared their ideas on how mobility and innovation will influence their skilled lives sooner or later 
• Leverage occasion advertising to amplify the attain of those movies
• Showcased Samsung’s gadgets in motion on the premier of this net collection to which influencers and journalists had been invited
• Created a social media content material technique which included releasing new episodes every week and sharing teasers and snippets on the influencers’ social media pages

Pricing: Beginning at $5,000

Location: Lisbon, Portugal

Different Companies: 

• Branding
• UX/UI design
• Net improvement
• search engine optimization

Notable Purchasers: Softline Computer systems, Pizza Hut, RevenueLab

Tech manufacturers can take a look at Nimax. They embrace influencer advertising as a part of their communication methods. Whereas they don’t provide end-to-end providers, they can assist establish model ambassadors. As for platforms, they primarily deal with YouTube and podcasts.

Utilizing a mix of information analytics and social traits, they’ll create a technique to create what they wish to name “participatory communities” round your model. As soon as they’ve established a social media neighborhood, they collaborate with influencers and content material specialists to create high-quality content material. 

The Nimax Resolution

Nimax was requested to develop a social media presence for Lessaffre Yeast Company. Right here’s how they reached 4.2 million with two tasks round New Yr’s Day and Easter.

Strategic Method for Lessaffre

• Launched a New Yr’s pastries cooking problem and ran an introduction giveaway in Instagram Tales
• Ran an extra three contests for his or her Easter marketing campaign geared toward three totally different segments specifically moms, housewives internet hosting Easter, and girls planning to bake an easter cake
• Recognized Instagram bloggers with an analogous viewers to publish about every of those contests

Pricing: Beginning at $5,000

Location: Headquartered in Stockholm, Sweden with distant groups throughout Europe together with in Lisbon, Portugal

Different Companies: 

• Digital PR
• Hyperlink constructing
• search engine optimization
• B2B advertising

Notable Purchasers: Betway, Common Robots, Surfshark

For people who need assistance with crypto advertising particularly, there’s AWISEE. They’ve a sizeable community of crypto influencers that embrace vloggers and bloggers boasting something from 1,000 to 100,000+ followers. 

Mixing their experience on this technical discipline with a methodical technique, they establish the perfect influencers and key opinion leaders (KOLs) for crypto tasks. Along with influencer advertising technique and identification, their influencer-related providers additionally lengthen to content material administration, digital occasions, and in-depth reporting. 

You’ll obtain actionable insights and steady help which can enable you to optimise your content material. As they’ve a completely distant workforce, emails and digital conferences are the primary communication channels. Nevertheless, the shortage of in-person communication shouldn’t be mistaken for effectivity. Actually, their responsive communication is likely one of the options that on-line critiques spotlight. 

Along with crypto, in addition they work with a number of different industries together with tech, well being, training, style, journey, and leisure. As for platforms, they cowl all the primary ones after which some. A giant plus is that they will additionally run localised influencer advertising campaigns on channels like Weibo and Douyin, a ability which has landed them recognition as one of many top-rated influencer advertising businesses in Seoul too.

Pricing: Beginning at $5,000

Location: Lisbon, Portugal | Barcelona and Madrid, Spain

Different Companies: 

• Design
• Conversion charge optimisation (CRO)
• search engine optimization
• eCommerce advertising

Notable Purchasers: HBO, Sage, Avis

Digital Group is a full-service advertising consultancy for medium and enormous manufacturers that need to deal with branding particularly. They’ve lots of of specialists in consulting, media, and artistic providers, with their social media workforce answerable for influencer advertising boasting greater than 15 years’ mixed expertise. 

It’s their experience in social media particularly that has landed them nice recognition. The eAwards skilled jury named them the Finest Social Media Company for 2 consecutive years. 

Influencer advertising falls underneath their social media providers and consists of influencer sourcing, administration, and reporting. After a personalised session to know your model values and advertising goals, they’ll choose influencers who match your imaginative and prescient. Then, to trace the efforts of your influencer-generated content material, in addition they provide analytics. They’ll assess if the marketing campaign was impactful and tweak their influencer technique for steady development. 

Their company’s personal development is proof that they know learn how to develop manufacturers. The Monetary Instances have ranked them as one of many 1,000 quickest rising European firms. Three years after they opened a bodily workplace in Lisbon, they acquired Inesting, a digital media company in Portugal, and expanded their presence to Spain. 

Pricing: Undisclosed

Location: Lisbon, Portugal

Different Companies: 

• Branding
• search engine optimization
• Buyer expertise (CX) technique
• Person journey analysis
• Design

Notable Purchasers: Porto Enterprise Faculty, AICEP Portugal International, Worten

A part of Havas CX, a global group of buyer expertise skills throughout the Havas Group, Fullsix is an award-winning digital company. On the Company Scope Portugal 2023 awards, they had been named the perfect digital company in Portugal. 

Fullsix Portugal Linkedin publish

Their recipe—mixing knowledge technique, creativity and know-how to create emotional experiences. In the case of influencer advertising, they take a content-first strategy. They first create a content material technique earlier than crafting a technique for a particular platform like Instagram. To do that, they deal with client insights and key phrase analysis. 

One other characteristic that units them aside from different influencer advertising businesses in Lisbon is that they’ve partnered with Portugal’s prime digital writer, Observador. Collectively, they’ve created Co.Lab, a workforce with content material strategists and managers that may amplify the attain of the content material they’ve created for his or her purchasers’ campaigns. 

Pricing: Beginning at $5,000

Location: Lisbon, Portugal

Different Companies: 

• Digital PR
• Digital advertising
• Occasions
• Coaching

Notable Purchasers: Lyca Cell, IED

Do It On is a small advertising, communication, and digital advertising company headquartered in Odivelas within the Lisbon district. Its founder, Fernando Batista, isn’t any stranger to advertising. Earlier than founding Do It On, he was answerable for the Portuguese department of TEAM LEWIS. 

On the subject of influencer advertising, their workforce can assist throughout numerous levels of your venture. They’ll assist with strategic consulting, marketing campaign plan implementation, relationship administration between influencers and types, and marketing campaign reporting. Along with frequent studies which might be based mostly on quantitative knowledge and an analytical interpretation of qualitative knowledge, it’s also possible to count on common conferences and e mail updates to maintain you in control.