Brian Williams.
Lloyd Bishop | NBC | Getty Pictures
Amazon mentioned Thursday that it plans to host an election night time particular anchored by Brian Williams that marks the corporate’s first foray into reside information reporting.
The one-night particular will present election outcomes and evaluation on Prime Video starting Nov. 5 at 5 p.m. ET, the corporate mentioned. Amazon emphasised that will probably be an “unbiased presentation,” drawing info from varied exterior information sources.
Williams will reasonable the particular and interview analysts throughout the political spectrum. Viewers don’t want a Prime subscription to entry the stream.
“After 41 years within the trade — from native information to community exhibits to cable information — this seems like the subsequent large factor,” Williams, who left NBC Information in 2021 after a 28-year stint, mentioned in a information launch. “And Amazon’s world market is a pure dwelling for this distinctive enterprise.”
Amazon has more and more turned to reside sports activities programming on its Prime Video streaming service as a option to improve subscriptions and generate further income for its profitable promoting enterprise. In July, Amazon signed an 11-year rights deal to hold NBA video games beginning with the 2025-2026 season. Amazon additionally streams “Thursday Night time Soccer” video games and has the rights to stream some NHL video games.
Now the corporate is attempting to place itself as a “rising dwelling for information viewers.” It affords streaming information channels on Prime Video, together with reside content material from ABC Information Stay, CNN Headlines, FOX’s LiveNOW and NBC Information Now.
Disclosure: NBC and CNBC are divisions of NBCUniversal.
