She walked into the shop, picked up a bag, and with a single publish, turned a easy purchasing journey right into a viral sensation. It was 2024, and TikTok was buzzing. In Madrid, one in every of Spain’s largest influencers, @riverss, casually confirmed off her newest AliExpress finds—fashionable outfits, fashionable equipment, all curated to perfection. However this wasn’t simply one other haul video. It was a part of AliExpress’s “AliAddict” marketing campaign, a rigorously orchestrated advertising and marketing transfer designed by the company SamyRoad to dominate Gen Z’s social feeds.
The consequence? A wildfire of engagement. Hundreds of customers flooded the platform, recreating her seems to be, debating the perfect finds, and in the end driving AliExpress to the highest of Madrid’s vogue dialog. This wasn’t luck. It was the work of a strategic, data-driven influencer advertising and marketing company that knew precisely how you can flip a second right into a motion.
Behind each viral marketing campaign, there’s a mastermind—an company chief who understands psychology, tradition, and timing. And in Madrid, a metropolis that’s develop into a world hub for influencer advertising and marketing, some CEOs stand out because the architects of those digital revolutions. Who’re they? These are the Prime 9 CEOs of Madrid influencer advertising and marketing businesses.
Prime CEOs of Influencer Advertising and marketing Firms in Madrid
In Madrid, influencer advertising and marketing isn’t simply an {industry}—it’s a cultural drive driving model success by innovation, storytelling, and digital technique. On the helm of this transformation are visionary CEOs, main influencer advertising and marketing corporations which can be redefining how manufacturers join with audiences. Their experience, creativity, and data-driven approaches are setting new requirements within the digital advertising and marketing panorama.
1. Juan Andres Elhazaz Walsh
Juan Andres Elhazaz Walsh isn’t simply main SAMY Alliance—he’s redefining what it means to be a world participant in influencer advertising and marketing. With a profession spanning eight nations and powerhouse manufacturers like L’Oréal, Procter & Gamble, and LVMH, he’s introduced a wealth of experience to SAMY Highway, first as COO and now as CEO.
Beneath his management, SAMY Alliance has skyrocketed from a promising startup to a world drive with over 400 workers throughout 15 nations. And it’s not nearly dimension—Elhazaz is steering the corporate with a mix of data-driven technique and artistic storytelling, making it a go-to companion for manufacturers seeking to win within the digital age. His latest acquisition of Finnish company Kurio is proof of his dedication to innovation, additional strengthening SAMY’s place in social media advertising and marketing.
SAMY Alliance’s worldwide attain and experience make it a reputation to look at within the Spanish market. With Elhazaz on the helm, anticipate SAMY to proceed shaping the way forward for influencer advertising and marketing—not simply in Madrid, however worldwide.
2. Juan Romero de Terry
Juan Romero de Terry didn’t simply launch an influencer advertising and marketing company—he constructed a top-10 powerhouse from the bottom up, beginning as a category undertaking and turning it into Whats up Monday, one in every of Spain’s most acknowledged businesses. Alongside co-founder Willy Vázquez, he has crafted a agency that has executed over 500 campaigns, sparked hundreds of thousands of interactions, and helped manufacturers acquire tens of 1000’s of followers—all whereas outpacing businesses backed by high-profile influencers.
With a consumer listing boasting names like Manolo Bakes, Atresmedia, and Sixt Automobile, Whats up Monday has made waves in a number of industries, from vogue and meals to gaming and leisure. However the company’s power doesn’t simply come from huge model offers—it’s in its deep connections with top-tier influencers. Whether or not it’s soccer stars like Borja Iglesias, gaming icons like Staff Heretics, or music personalities like DJ Nano, Romero de Terry has positioned Whats up Monday because the go-to bridge between manufacturers and expertise.
Whereas its presence in Madrid isn’t well-documented, Whats up Monday’s fast development and affect in European influencer advertising and marketing counsel it’s a reputation that would quickly be making an influence on Italy’s vibrant digital scene.
3. Sergio Barreda Coy
Sergio Barreda Coy is redefining how manufacturers join with their audiences. Because the founder and CEO of Keepers, he has constructed a digital powerhouse that crafts progressive campaigns for high nationwide and worldwide manufacturers. With a deep background in commerce advertising and marketing, communication, and neighborhood administration—honed at Heineken España and A Plus Discipline Advertising and marketing—Barreda brings each strategic experience and artistic imaginative and prescient to the influencer advertising and marketing house.
However he doesn’t cease there. Because the chief of Keyz Skills, he’s additionally shaping the way forward for influencer illustration, specializing in authenticity and influence over follower depend. His strategy? High quality over amount—he’s been clear about his requirements for representing influencers, guaranteeing his company stays forward of the sport.
Whereas Keepers’ presence in Madrid isn’t broadly documented, its worldwide collaborations cement its place on different markets, just like the Italian.
4. Estefanía Turégano Calderón
With 17 years of expertise in digital advertising and marketing, Estefanía Turégano Calderón has constructed Ella Digital into a powerhouse company that blends model teaching, expertise administration, and cutting-edge advertising and marketing methods to create genuine, high-impact campaigns.
What units Turégano aside? She doesn’t simply strategize—she educates. By ELLA Talks, her progressive interview collection, she highlights greatest practices in influencer advertising and marketing, shaping the {industry}’s future whereas offering manufacturers and creators with insider data.
Ella Digital’s worldwide attain suggests potential affect in Madrid’s aggressive influencer advertising and marketing scene. Turégano’s capability to merge data-driven technique with human connection makes her a pacesetter to look at—each in Spain and past.
5. Vanessa Contreras López
Vanessa Contreras López isn’t just the CEO of Bluemice—she’s the mastermind behind one in every of Madrid’s most progressive influencer advertising and marketing and occasion businesses. With a background in model technique at world firms like Inditex and PR1ME Aquila Companions, she blends company experience with a daring inventive imaginative and prescient, redefining how manufacturers interact with audiences.
Bluemice is greater than an company; it’s an expertise manufacturing unit. Specializing in company occasions, influencer advertising and marketing, and content material manufacturing, Contreras and her group craft immersive campaigns that transcend the everyday social media technique. By seamlessly integrating reside occasions with influencer collaborations, Bluemice maximizes model influence each on-line and offline—a method that has made it a standout in Madrid’s advertising and marketing scene.
Whereas its attain is primarily centered in Spain, Bluemice’s recent strategy and rising affect allow it to increase additional into worldwide markets. Beneath Contreras’ management, anticipate this company to proceed pushing the boundaries of experiential advertising and marketing, influencer engagement, and model storytelling.
6. Luis Javier Díaz Iglesias
With over 25 years in advertising and marketing—together with management roles at Vodafone, Telefónica, and Sony—Luis Javier Díaz Iglesias is aware of the {industry} inside and outside. However in 2017, he took his experience to the subsequent stage, launching H2H – Human to Human, a Madrid-based influencer advertising and marketing company that blends creativity with a 100% analytical strategy to make sure actual, measurable ROI for manufacturers.
Beneath his management, H2H has executed greater than 2,500 campaigns, making it one in every of Spain’s most revered influencer advertising and marketing corporations. His dedication to transparency and data-driven outcomes units the company aside, proving that influencer advertising and marketing isn’t nearly likes and follows—it’s about influence. One in all H2H’s standout initiatives, La Falsa Influencer (“The Pretend Influencer”), even earned the Efficacy Award for Finest Earned Media Marketing campaign, reinforcing its repute for innovation.
Past working H2H, Díaz Iglesias can also be a thought chief within the {industry}. His ebook, Soy Marca. Quiero trabajar con influencers displays his deep understanding of brand-influencer dynamics.
With Madrid as its dwelling base, H2H is already a main participant in Spain’s influencer advertising and marketing scene—and with Díaz Iglesias on the helm, its affect is barely set to develop.
7. Alba Pariente Bueno
Alba Pariente Bueno isn’t simply working an influencer advertising and marketing company—she’s redefining how manufacturers construct genuine connections with their audiences. Because the co-founder and CEO of Olympia Advertising and marketing, she has crafted a digital promoting powerhouse that blends influencer advertising and marketing with model consultancy, occasion administration, and social media technique.
What units Olympia aside? It’s not about fast collaborations—it’s about significant partnerships. Pariente Bueno’s group focuses on creating campaigns that really feel pure, guaranteeing influencers genuinely align with the manufacturers they signify. This strategy has attracted main names like H&M, Garnier, Dunkin’ Donuts, Amazon, and Bershka, proving Olympia’s capability to ship high-impact, cross-industry campaigns.
Past working the company, Pariente Bueno brings her personal influencer experience to the desk. With a background in content material creation and viewers engagement, she understands each side of the {industry}, permitting Olympia to craft methods that resonate with each manufacturers and customers. As a key participant in Madrid’s influencer advertising and marketing scene, Olympia is shaping the {industry} with its recent, human-first strategy.
8. Jacobo Carmona
Jacobo Carmona has carved out a distinct segment within the influencer advertising and marketing {industry} that few have mastered—company affect. Because the co-founder and CEO of Fluence Leaders, he has remodeled how manufacturers strategy LinkedIn thought management and government branding, making his company the go-to companion for company influencer advertising and marketing in Madrid.
With a background rooted in expertise, monetary consulting, and enterprise technique, Carmona approaches influencer advertising and marketing with a stage of analytical precision hardly ever seen within the {industry}. His profession path, which incorporates management roles at Huecco Incubator, Flyt!, and Impacto Journal, has given him a novel capability to mix enterprise intelligence with inventive storytelling. This experience has been the muse of Fluence Leaders, which since 2017 has helped companies amplify their presence and credibility by company influencers.
Not like conventional influencer businesses, Fluence Leaders focuses on leveraging {industry} professionals, executives, and thought leaders to drive significant engagement on LinkedIn and company social media. The company boasts a rigorously curated community of over 300 enterprise influencers, collectively reaching greater than 28 million followers. With over 500 profitable advertising and marketing activations, Carmona and his group have redefined how manufacturers set up authority within the digital house—turning key executives into highly effective voices that construct belief and drive conversions.
Beneath his management, Fluence Leaders has develop into one of the vital progressive businesses in Madrid’s advertising and marketing panorama, setting new requirements for B2B influencer methods.
9. Carlos López Fernández
On the helm of Lua Group, Carlos Lopez Fernandez has remodeled the corporate from its early days as Numu right into a powerhouse in influencer and celeb advertising and marketing, pushed by cutting-edge expertise and sensible acquisitions.
His strategy to development is something however standard. By buying Target34 and Chunk, he has positioned Lua Group as a dominant drive in Spain’s digital advertising and marketing ecosystem. However the true game-changer? The proprietary expertise he has spearheaded—a complicated platform that automates influencer discovery, marketing campaign execution, cost processing, and real-time brand-creator communication. This data-driven system isn’t nearly effectivity; it’s about empowering manufacturers and businesses to construct smarter, results-driven partnerships at scale.
And the influence is simple. Lua Group has established over 100 company partnerships, collaborated with greater than 200 manufacturers, and launched over 1,000 profitable influencer campaigns in simply the previous yr. With 75% of its income tied to influencer and PR businesses, the corporate has develop into a vital companion for advertising and marketing corporations seeking to streamline their operations whereas maximizing marketing campaign effectiveness.
CEOs Redefining Affect: The Companies Shaping Madrid’s Advertising and marketing Future
From sneaker drops that shake the streets to high-impact digital campaigns, Madrid’s influencer advertising and marketing CEOs are rewriting the foundations of engagement. These leaders are usually not simply working businesses—they’re constructing powerhouse advertising and marketing corporations that mix technique, creativity, and information to drive model success. Whether or not it’s influencer companies, event-driven activations, or cutting-edge tech options, these CEOs are proving that Madrid is greater than a hub—it’s a world drive in digital advertising and marketing. Because the {industry} evolves, anticipate these visionary leaders to maintain pushing boundaries, shaping traits, and setting the usual for what’s subsequent in influencer advertising and marketing.
In regards to the Writer
Author
Koba Molenaar brings almost a decade of wealthy expertise in content material writing, specializing in digital advertising and marketing, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established firms, join with their audiences shines by her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is obvious in her work, showcasing her as a relatable and educated voice within the {industry}.
