What Needs to be in Your Influencer Agreement? [Template + Checklist]

“Do we actually want an influencer settlement? 

You’d quite concentrate on getting content material over coping with paperwork, proper? We hear you!

Nevertheless, contracts are an important piece of influencer marketing campaign administration.

And the extra creators you’re employed with, the extra the effective print of these agreements issues.

With influencer contacts, you possibly can confidently outline the small print of your working relationship with creators with much less back-and-forth. All whereas avoiding large complications with authorized compliance.

Under we break down what ought to go into your influencer agreements and contracts. We’ll additionally share a easy influencer settlement template you possibly can adapt your self!

An influencer settlement is a contract between manufacturers and creators. These agreements define expectations and necessities influencers should observe throughout campaigns. Influencer contracts additionally function a method for manufacturers to cowl their authorized bases.

Influencer agreements and contracts are interchangeable. This might sound elementary however hey, you would be shocked at what number of manufacturers work with creators with out a contract!

In case you’ve ever labored with contractors, most particulars of an influencer settlement will probably be acquainted.

In brief, an influencer contract covers particulars of your partnerships relationships together with:

• Scope of labor and providers

• Deliverables and compensation

• Content material utilization rights and exclusivity

• Model-specific tips

• Phrases of termination

Notice that the majority however not all campaigns require an influencer settlement. For instance, sending merchandise to influencers by way of gifting campaigns is a contract-free course of. That’s since you’re sending presents with no strings hooked up. With that additionally comes the danger of getting ghosted.

Easy Influencer Settlement Template

Here is a pattern influencer settlement template that is easy however complete.

This template supplies an thought of what you could visit each your advertising and marketing and authorized groups earlier than diving right into a full-blown influencer marketing campaign.

Influencer Contract Pattern

Utilizing the settlement template above, this is a pattern influencer contract with particulars crammed in. A “actual” influencer contract can be for much longer, however that is largely for instance clauses to think about for deliverables and outlining expectations.

This pattern influencer contract highlights the eye to element that manufacturers ought to take into account to cowl their authorized bases and promote constructive influencer relations.

Why Influencer Agreements Matter for Manufacturers and Creators

Creators shouldn’t be requested to signal contracts “simply because.”

Let’s rapidly have a look at why formal agreements are a win-win for manufacturers and creators alike.

Influencer Agreements Make Your Enterprise Relationship Official 

Whether or not full-time or as a aspect hustle, influencers are enterprise homeowners. 

And so manufacturers ought to strategy influencers like they’d every other contractor. 

Many influencers will anticipate a contract. They could carry their very own phrases to the desk, too.

Meals for thought: 79% of creators imagine they’re extra precious to manufacturers by working with them long-term. Making your partnership “official” with a contract indicators either side’ dedication. 

A proper influencer settlement means you are much less more likely to get ghosted by creators. On the flip aspect, handshake agreements supply no recourse for manufacturers if a creator doesn’t submit.

Notice: this all illustrates the worth of an influencer platform (like Statusphere) that ensures content material with rights administration by default.

Influencer Contracts Make clear Expectations & Encourage Higher Content material

Speaking expectations is an enormous problem amongst manufacturers and creators. 

Deadlines. Deliverables. The listing goes on and on.

The clearer your expectations are from the phrase “go,” the higher for each events. Your influencer settlement serves as a doc that states what’s anticipated of creators, easy as.

And if you wish to demand extra of your creators, your contract ought to mirror that.

Do you could have an in depth content material approval course of? Need full content material utilization rights for advertisements? Do you anticipate influencers to report analytics to you?

Cool! Simply be certain your settlement spells out all the above. 

Influencer Contracts Hold Your Authorized Bases Coated

Many corporations run influencer advertising and marketing campaigns with out ever working into authorized compliance points. It is at all times higher to be secure than sorry, although.

Nonetheless, be mindful what the FTC says about influencers and product endorsements:

“Your organization is finally accountable for what others do in your behalf.” 

For manufacturers, a binding settlement affords peace of thoughts. Contracts can likewise deter potential influencer fraud and shield you in case one thing goes incorrect.

Influencer Contract Guidelines: What You Ought to Embrace 

“Okay, so I have to draft a contract. Now what?”

Onto the good things! Writing an influencer contract from scratch can really feel like a balancing act. You need to cowl all of your bases however you don’t need to overwhelm creators with particulars.

However even for those who’re utilizing an influencer contract template just like the one above, word that influencer promotions aren’t one-size-fits-all. That is very true as platforms and industries evolve. 

Under are key particulars to adapt to your contracts or any influencer settlement template you utilize.

✅ Scope of Work / Abstract

Right here you’ll summarize the big-picture particulars of your influencer partnership, together with:

• What’s the nature of the connection between you and the creator?

• What deliverables are the creator accountable for (assume: TikTok movies, Instagram Reels)?

• What’s the function of your influencer settlement? (one sentence abstract)

✅ Content material Necessities

Right here you’ll delve into the specifics of the content material and deliverables produced by the creator:

• What number of items of content material is the creator accountable for?

• Adherence to your model tips, approval course of and artistic briefs

• Exclusions (phrases and/or rivals that shouldn’t be talked about in posts)

• Whether or not you (the model) reserve the precise to edit the creator’s content material

• Acknowledgment that every one content material created is unique

• Acknowledgment of FTC disclosures and finest practices for influencers

✅ Exclusivity, Utilization Rights and Possession

Repurposing influencer and user-generated content material is a great transfer for manufacturers. That stated, you could be clear about influencer utilization rights for those who plan to take action. This part of your influencer settlement ought to cowl:

• Who owns the rights to content material produced by the creator?

• Do the rights to your influencer content material switch again to the creator?

• If that’s the case, when? (30 days, 60 days, 90 days, and so forth.)

• Can content material be repurposed by the model (by way of influencer whitelisting or in any other case)?

✅ Settlement Length and Timeline

The size of an influencer marketing campaign can vary wherever from a number of weeks to ongoing, always-on promotions. It’s possible you’ll plan to work for influencers indefinitely which is completely effective. Simply be certain your contact covers:

• The efficient date of your settlement

• How lengthy your settlement is legitimate for

• Deadlines for submission, approval and revisions (if crucial)

✅ Compensation

How (and the way a lot) to pay content material creators is a sizzling subject. Irrespective of the way you go about it, your contact must be clear about:

• The creator’s fee for his or her providers (assume: are they invoicing $[x] per submit or hourly)

• How the creator is being paid (assume: direct deposit, PayPal)

• Fee scheduling (assume: upon receipt, invoicing, 14-day or 30-day fee phrases)

✅ Knowledge Entry

The significance of influencer reporting can’t be overstated. That stated, creators aren’t obligated to share numbers until specified of their influencer advertising and marketing settlement. Take into account:

• Which engagement metrics they’re anticipated to trace 

• How usually they should report their information (and over what time period)

• Monitoring and formatting preferences (assume: analytics screenshots versus reporting in a spreadsheet or electronic mail)

✅ Phrases of Termination

In your safety and freedom to chop ties with creators when issues aren’t figuring out, termination clauses are important. This consists of:

• An at-will termination clause

• A breach of contract clause

• A discover of termination clause

What Else Ought to Manufacturers Know About Influencer Contracts?

We get it: there’s loads that goes into any given influencer settlement. 

However overlaying all of those bases is essential for each your safety and so that you simply and your creators are all on the identical web page.

And for those who don’t need to take care of contracts or digital handshakes, we’ve received you coated.

Statusphere’s scalable micro-influencer advertising and marketing platform eliminates the necessity to draft influencer contracts or fear about content material rights administration. 

Our software program solely matches manufacturers with influencers from our personal vetted creator neighborhood utilizing 300+ distinctive, first-party information factors. Posts sourced from our influencers go instantly into your model portal with full content material rights in your finish.

Whether or not you need to run that content material as advertisements, repost it or use it elsewhere it completely your name. We have already generated 100,000+ genuine items of UGC on behalf of 700+  manufacturers.

Need to study extra about how our software program works? Get in contact with one in every of our consultants to see how we are able to get your model extra rights-ready creator content material in a fraction of the time.

Disclaimer: We’re influencer advertising and marketing specialists, not attorneys ourselves! This content material isn’t authorized recommendation and you need to undoubtedly seek the advice of a authorized skilled based mostly in your wants and questions. We don’t make any ensures as to the accuracy or completeness of this data and take no legal responsibility or authorized obligations in your use of this data.

This text was first revealed in November 2022. It was final up to date February 12, 2025.