Airwallex, has launched its ‘Shifted Views’ marketing campaign for the 2025 Components 1 season in collaboration with the McLaren Components 1 Staff and acclaimed First Nations artist, Reko Rennie.
As an Official Accomplice of the McLaren Components 1 Staff, Airwallex has strengthened its partnership by this artistic collaboration with Reko Rennie, an internationally recognised Kamilaroi artist.
Rennie’s daring and thought-provoking work explores Indigenous identification and up to date city tradition, aligning with the marketing campaign’s theme of ‘shifting views’.
His design for the McLaren Artura incorporates camouflage and graphic diamond patterns, with the diamond form serving as a tribute to his Kamilaroi heritage, resembling a household crest.
Hand-drawn symbols and repetitive patterns subvert conventional perceptions of Aboriginal identification.
His bespoke art work transforms the McLaren Artura Coupe, a high-performance hybrid supercar, right into a hanging sculptural set up that merges artwork and efficiency, reflecting the shared spirit of innovation between Airwallex and McLaren.
“At Airwallex, we’re all the time on the lookout for methods to push boundaries and create surprising moments that provoke thought,”
mentioned Jon Stona, VP, World Advertising, Airwallex.
“Seeing Reko’s design come to life on the McLaren Artura was a really particular second. Similar to McLaren challenges conventions on the monitor, and Oscar Piastri takes on the world’s finest in F1, we need to encourage Australian companies to shift their views, take daring steps, and scale globally.”
Rennie added,
“Unveiling this design in entrance of a dwell viewers has been unimaginable. As a lover of each artwork and sport, the gang response affirmed how artwork and sport can intersect to create one thing actually distinctive. On the core, this collaboration is a celebration of innovation, heritage and pushing boundaries, which is what I attempt to embody in my work, and Airwallex and McLaren characterize. I look ahead to individuals seeing it within the flesh this week.”
The McLaren Artura that includes Rennie’s design is now on public show at Queensbridge Sq. from 7am to 7pm each day from 13 to 16 March 2025, permitting followers the chance to expertise the one-of-a-kind art work in individual.
As a part of the marketing campaign, Airwallex additionally introduced the winners of three enterprise grants, awarding a complete of US$25,000 to Australian entrepreneurs and professionals who reveal ambition and progressive considering.
The grants intention to assist companies in driving innovation and increasing their attain.
Edward Barraclough, founding father of Drone-Hand, obtained the US$10,000 Enterprise Acceleration Grant for his pioneering use of drone know-how in agtech.
Transitioning from an award-winning aerial photo-videographer to an agtech innovator, Barraclough has developed drone options that improve farm administration, addressing the rising want for safer and extra environment friendly practices in response to excessive local weather occasions.
Fiona Harrison, founding father of Chocolate on Function, was awarded the US$10,000 First Nations Enterprise Grant for her dedication to mixing a ardour for chocolate with a broader social affect.
Leila Oliviera, from Antler, obtained the US$5,000 Skilled Acceleration Grant to advance her profession by studying and improvement.
She has labored to uncover untapped entrepreneurial expertise amongst underrepresented teams and, by positioning herself as an approachable investor, has helped to foster larger inclusivity inside the enterprise capital sector.
Featured picture credit score: edited from freepik
