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A complete timeline of what Twitter has become

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Welcome to Elon Musk’s X. The social community previously referred to as Twitter the place the principles are made up and the verify marks don’t matter. Or do they?

The Tesla and SpaceX CEO introduced his bid to purchase Twitter in April 2022, zealously pushed to rid the platform of spam bots and shield free speech. Musk in the end paid $44 billion for the web site in October 2022, following makes an attempt to kill the deal and a dramatic authorized discovery course of.

Since Musk purchased Twitter and took the corporate personal, there was a whirlwind of reports across the microblogging platform, together with however not restricted to the entire rebrand to X, a brand new CEO in Linda Yaccarino, a serious promoting exodus, the implementation of Musk’s Grok chatbot, the enlargement of premium subscriptions and options, staggering layoffs and far more.

Quite a bit has occurred with X since Musk’s takeover of the social community, so we’ve put collectively an exhaustive timeline of all the brand new options, platform modifications and controversies.

June

X tweaks guidelines to formally enable grownup content material

X is formally permitting customers to put up grownup and graphic content material on the platform — with a couple of caveats. Customers can now put up consensually produced NSFW content material so long as it’s prominently labeled as such. The brand new guidelines additionally cowl AI-generated movies and pictures.

Might

X plans to cover public ‘likes’ for all customers

X is getting ready to make “likes” personal on the social community. In accordance with posts by firm staff, the choice to cover likes is supposed to incentivize engagement, by permitting folks to favourite content material that appears “edgy” and to guard their public picture.

X launches Tales, delivering information summarized by Grok AI

X is utilizing Elon Musk’s AI chatbot Grok to energy a brand new Tales function. The function, out there for X’s Premium subscribers, summarizes personalised trending tales featured on the For You tab in Discover and curated by Grok.

April

X plans to launch a TV app for movies ‘quickly’

X CEO Linda Yaccarino introduced {that a} devoted TV app for movies uploaded to the social community can be launched “quickly.” The app would come with “real-time, partaking content material to your good TVs” and appears much like YouTube’s interface within the teaser video under.

Musk plans to cost new X customers to allow posting

In an effort to curb X’s bot drawback, Elon Musk is planning to cost new X customers a small charge to allow posting on the social community. Musk stated in an X put up that charging a small charge to new accounts was the “solely approach” to cease the “onslaught of bots.”

X is eradicating the flexibility to cover checkmarks for premium customers

You’ll must put on your blue checkmark with pleasure to any extent further. In 2023, X rolled out a function for paid customers to cover their blue checkmarks from different customers, however the firm warned customers that the function would quickly go away.

X provides assist for passkeys globally on iOS

X is rolling out assist for passkeys to all iOS customers globally. Passkeys are a brand new and safer login technique in contrast with conventional passwords. The choice debuted in January, however just for iOS customers within the U.S.

X provides verified checks again to influential customers totally free

X is giving free blue checks to customers who’ve greater than 2,500 “verified” followers, that are individuals who subscribe to X Premium. The transfer basically reinvents the unique function of the blue verify, which was to show notoriety or identification. 

March 2024

Elon Musk says sure free customers will get entry to X Premium options

In a put up on X, Musk stated that accounts with greater than 2,500 “verified subscriber followers” will get entry to Premium options totally free. Accounts with greater than 5,000 of these followers will get entry to options from the Premium+ tier totally free.

X is seemingly testing NSFW grownup communities

In accordance with app researchers, X is engaged on an addition to its Communities function that will let customers create teams for grownup content material. As one of many few social networks that permits NSFW content material, the brand new function may give creators a extra direct approach to attain their viewers.

Elon Musk says all X Premium subscribers will acquire entry to Grok chatbot

In a put up on X, Musk introduced that Grok will develop into out there to all Premium subscribers. Beforehand, the AI chatbot was solely out there to subscribers of the higher-end tier Premium+ tier.

X utilization has fallen by practically a fifth since Elon Musk’s takeover, in response to a brand new report

In accordance with a latest report from Sensor Tower, X utilization within the U.S. was down 18% year-over-year as of February 2024, and down 23% since Musk’s acquisition. The report claims that the U.S. day by day lively person base has flatlined or declined each month since Musk’s takeover.

Don Lemon says Elon Musk has canceled his deal for a present on X

Former CNN anchor Don Lemon introduced that Elon Musk has canceled the deal for his upcoming speak present on X. In an announcement, Lemon says the partnership was terminated hours after he interviewed Musk for the primary episode of the present. In response, Musk said the present’s “method was mainly simply ‘CNN, however on social media.”

X to launch a video streaming app on Samsung and Amazon TVs

Persevering with on his promise to make X the “the whole lot app,” Elon Musk is planning to launch a YouTube-like streaming app for Samsung and Amazon good TVs. Musk stated the devoted app will enable customers to look at movies from X on bigger screens, just like the Samsung TV and Amazon’s Fireplace TV.

X now permits Premium+ customers and organizations to publish articles

X Premium+ subscribers and verified organizations can now publish longer posts on the platform. The Articles function lets customers publish posts with textual content formatting, different X posts and embedded movies and pictures — much like a weblog put up or a Medium article. The change comes after X elevated the restrict for lengthy posts to 25,000 characters for paying customers.

X activates voice name function that might affect your privateness

Elon Musk launched audio and video calling on X in one other bid to make it the “the whole lot” app. The brand new function is switched on by default, leaks your IP deal with to anybody you speak with, and could be extremely complicated to determine the best way to restrict who can name you. Right here’s a step-by-step information on the best way to flip it off.

Former Twitter executives sue Elon Musk, alleging owed severance funds

4 former Twitter executives, together with ex-CEO Parag Agrawal, sued Elon Musk, alleging that they’re owed over $128 million in severance funds. The lawsuit quotes Walter Isaacson’s biography of Musk, which quotes the X CEO as saying he would “hunt each single one” of Twitter’s C-suite “until the day they die.”

February 2024

X goes to court docket in Elon Musk’s battle towards the Middle for Countering Digital Hate

X Corp is in court docket towards the Middle for Countering Digital Hate (CCDH) after accusing the extremism analysis group of “actively working to say false and deceptive claims about X” in a lawsuit final yr. The nonprofit, shaped in 2018, conducts analysis on social media platforms to trace hate speech, extremism and misinformation. A decide has hinted that the swimsuit could also be dismissed.

X says it’s withholding accounts and tweets in India to obey orders

X stated it’s withholding particular accounts and posts in India in response to government orders issued by the Indian authorities. The corporate stated it disagrees with the motion, however noncompliance would have subjected the agency to “potential penalties together with vital fines and imprisonment.

X will quickly let advertisers run adverts subsequent to a ‘curated checklist’ of creators

Advertisers will quickly be capable to run adverts subsequent to pick out content material creators on X. The transfer will enable advertisers to make sure that their adverts don’t run subsequent to controversial or offensive content material, following an exodus of quite a few manufacturers from X final yr after their adverts appeared subsequent to pro-Nazi content material.

Sports activities betting is coming to X with BetMGM partnership

X has cast a take care of BetMGM, making it X’s unique Dwell Odds Sports activities Betting accomplice and can introduce entry to the betting service on X. Initially, X customers within the U.S. will be capable to discover the betting odds on professional soccer, with extra skilled and school sports activities to roll out over time.

X turns into No. 1 app on U.S. App Retailer following announcement of Tucker Carlson-Putin interview

After Tucker Carlson introduced he can be interviewing Russian president Vladimir Putin on X, downloads of the app despatched it to the highest of the U.S. App Retailer in a single day. Appfigures’ early estimates point out X gained 117,000 new downloads on Tuesday, up from 93,000 the day earlier than.

January 2024

X CEO Linda Yaccarino claims firm has 90M US customers, lower than 1% are teenagers

Through the Senate Judiciary Committee listening to targeted on children’ on-line security, Linda Yaccarino stated that lower than 1% of the app’s U.S. customers have been teenagers aged 13 by 17. Yaccarino additionally claimed that there have been 90 million X customers within the U.S. — a drop from its reported 95.4 million estimated customers as of January 2023.

X pronounces plans to rent 100 moderators in Austin

X introduced that it could workers a brand new “Belief and Security” heart in Austin, which can embody 100 full-time content material moderators. The transfer comes greater than a yr after Elon Musk acquired the corporate, which noticed him drastically decreasing headcount, together with belief and security groups, moderators, engineers and different workers.

Taylor Swift followers strike again after express deepfakes flood X

Nonconsensual deepfake porn of Taylor Swift went viral on X, with one put up garnering greater than 45 million views earlier than it was eliminated. In response, Swifties organized a fandom-driven marketing campaign to bury the AI-generated content material searched beneath phrases “taylor swift ai” or “taylor swift deepfake.”

X removes assist for NFT profile footage

X quietly eliminated a function for paid subscribers: the flexibility to set an NFT as their profile image. The function, which allowed Twitter Blue subscribers to set NFTs minted on Ethereum as customized hexagonal profile footage, was initially launched by earlier administration in January 2022. Those that had NFT profile footage nonetheless have hexagonal avatars, although it’s unclear if X will take away these as nicely.

X guarantees peer-to-peer funds, AI advances in 2024

In a blog post, the corporate claims it will launch peer-to-peer funds this yr, to unlock “extra person utility and new alternatives for commerce.” X additionally stated that AI can be used to “more and more energy the X person and promoting expertise” in search, adverts and a forthcoming “See Dissimilar Posts” function.

Journalists essential of Elon Musk had their X accounts quickly suspended

X quickly suspended the accounts of a number of journalists, commentators and podcasters who’ve been essential of Elon Musk, together with The Texas Observer’s Steven Monacelli, The Intercept’s Ken Klippenstein, MintPress Information’ Alan MacLeod and The TrueAnon podcast. The impacted accounts have been reinstated a couple of hours later.

X began exhibiting headlines on the backside of hyperlink preview playing cards once more utilizing a small font. A number of customers reported that they might see titles on hyperlink playing cards on the internet, with some titles being reduce off because of character limits. The corporate seemingly pulled the brand new format hours later, nevertheless it’s now again.

X launches “Verified Organizations” function for small companies

X’s “Verified Organizations” program now has a $200 per month tier supposed for small companies. The essential tier comes after X launched the $1,000 per 30 days providing for companies on the platform.

Constancy marks down X’s valuation by 71.5%

Mutual fund firm Constancy marked down its funding in X holdings by 71.5% from the unique valuation of shares. Constancy spent $19.2 million to accumulate a stake in X again in October 2022 and made a valuation reduce of 65% a yr later.

December 2023

Musk says X is bringing video to Areas quickly

X will probably be bringing video to Areas in an try to get customers to additional interact with their viewers with out having to go to a third-party platform. Musk stated X plans to launch the function by the tip of the yr, however “actually by early subsequent yr.”

Musk brings Alex Jones and Infowars again on X after person ballot

Conspiracy theorist Alex Jones and his media web site Infowars are again on X after they have been “completely banned” from Twitter by the earlier administration in 2018. 

Musk ran a ballot asking whether or not it was applicable to convey Jones again to the platform. Practically 2 million folks voted, with about 70% saying Jones’ account ought to be restored.

xAI’s chatbot ‘Grok’ launches to X Premium+ subscribers

‘Grok,’ xAI’s “rebellious” AI chatbot, has rolled out to all U.S. X Premium+ subscribers. Musk cautioned that the beta would face many points, although it could be steadily improved. He additionally stated that each one English language customers who subscribe to Premium+ would acquire entry to Grok in “a few week or so.”

X is now licensed for cost processing in a dozen U.S states

Musk is shifting ahead along with his plans to morph X right into a funds platform. The corporate in late November was granted three further cash transmitter licenses in South Dakota, Kansas and Wyoming, bringing the full variety of states the place the corporate is allowed to interact in cash transfers to 12.

X says it is going to chase SMB advert {dollars} after dropping main advertisers

A brand new report by the Monetary Occasions says X will flip to small and medium-sized advertisers to shore up income. This comes after Elon Musk alienated huge manufacturers fleeing the platform over his endorsement of an antisemitic put up.

November 2023

X sues Media Issues for defamation

X filed a lawsuit alleging defamation by Media Issues over claims that main corporations like IBM, Apple and Oracle had adverts seem subsequent to antisemitic content material. 

“The cut up second court docket opens on Monday, X Corp will probably be submitting a thermonuclear lawsuit towards Media Issues and all those that colluded on this fraudulent assault on our firm,” Musk stated.

X will reportedly begin exhibiting headlines in preview playing cards with URLs on the platform after eradicating them in October. Musk said an replace will overlay the headline within the higher portion of the picture of a URL card. He didn’t point out any particular timeline for rollout for the replace.

Main X advertisers pause spending after Musk endorsed an antisemitic put up

After Musk amplified antisemitic conspiracy theories on X, quite a few high-profile advertisers paused their spending on the platform. They embody: Apple, Comcast/NBCUniversal, Disney, Warner Bros. Discovery, IBM, Paramount International, Lionsgate, European Fee, Walmart and as of the time of this replace’s publication, TechCrunch.

X additionally misplaced a high-profile model marketing campaign with Paris Hilton’s 11:11 Media, which might have seen Hilton selling key X options like reside video, reside e-commerce, X Areas and extra over a two-year interval.

On the DealBook convention, Musk instructed advertisers who not too long ago paused their advert spending on X to “go fuck your self.”  X CEO Linda Yaccarino later publicly backed Musk and his remarks.

X introduces job search instrument

In pursuit of changing into the “the whole lot app,” X is trying to compete within the hiring area. X unveiled its new job search function, the place Verified Organizations can put up job listings that customers can then search by by key phrase and placement. X plans for extra updates sooner or later, together with extra refined filtering instruments, a job suggestions function and the flexibility to bookmark roles.

Advertisements watchdog recordsdata FTC grievance towards X over unlabeled adverts

X was caught operating unlabeled adverts in September. Now the difficulty is within the fingers of the FTC. Impartial non-profit Examine My Advertisements filed a proper grievance with the FTC urging an investigation over the promoting practices at X, together with the shortage of disclosure about which posts are adverts.

X modifications algorithm to spotlight smaller accounts

X’s For You feed sometimes surfaces well-liked and trending posts from its broader community alongside highlights from these you observe. The brand new algorithm replace as a substitute surfaces posts from smaller accounts, in response to an X put up by Elon Musk.

X runs ‘timeline takeover’ advert selling anti-trans movie

As a part of a timeline takeover, conservative media nonprofit PragerU promoted the hashtag “#DETRANS” to promote an anti-trans movie. In a press launch, PragerU noted that it selected X particularly for its advert marketing campaign “because it is among the least censored social media platforms” after being bought by Elon Musk.

October 2023

X shuts down its Circles function

On October 31, X shut down Circles, the much-beloved function that allowed customers to put up to a small, unique viewers much like Instagram’s Shut Buddies. It stays unclear why Circles was sunsetted a bit greater than a yr after its August 2022 launch.

X assessments charging $1 per yr in choose markets

“This new check was developed to bolster our already profitable efforts to scale back spam, manipulation of our platform, and bot exercise whereas balancing platform accessibility with the small charge quantity. It’s not a revenue driver,” the corporate stated.

The corporate plans to make use of cost, cellphone and ID verification to cease bots.

Beginning at the moment, we’re testing a brand new program (Not A Bot) in New Zealand and the Philippines. New, unverified accounts will probably be required to join a $1 annual subscription to have the ability to put up & work together with different posts. Inside this check, current customers usually are not affected.

This…

— Assist (@Assist) October 17, 2023

A brand new report claims X visitors and month-to-month lively customers are down

In accordance with information from market intelligence agency Similarweb, X’s international web site visitors was down 14% YoY in September. U.S. visitors was down by 19%. Efficiency had additionally declined 17.8% YoY on cell gadgets within the U.S., primarily based on month-to-month lively customers on iOS and Android.

See also  Threads adds a 'media' tab and the ability to tag people in photos

X now requires customers to reply a query earlier than becoming a member of personal Communities 

Admins of personal Communities on X can now require customers to reply a query once they request to hitch, together with agreeing to the group’s guidelines. The brand new function may assist admins and moderators resolve who ought to be capable to be part of and supply some safety towards spammers and bots.

A collection of updates have been made to Group Notes after the fact-checking system took a number of days to appropriate misinformation associated to the Israel-Hamas battle. The changes embody:

  • X CEO Linda Yaccarino promised Group Notes would “seem extra rapidly on X”
  • Observe previews at the moment are supported on each Android and the net, with assist “coming quickly” to iOS
  • Improved media matching
  • Notifications will ship to customers who Preferred, Reposted or Replied to a put up that later acquired a observe

X modifications its “Public curiosity expectations”

X/Twitter eliminated the requirement of getting a minimum of 100,000 followers for posts to be newsworthy. Previous to the coverage change, solely verified accounts can be thought of for newsworthy posts. Nevertheless, now that X permits folks to get verified by paying for a subscription, the brand new model of the coverage says posts solely by “a high-profile account” counts as newsworthy posts.

Nevertheless, the up to date web page doesn’t give particulars on what sort of accounts are thought of “high-profile.”

X can now restrict replies to verified customers

The brand new management shouldn’t be restricted to paid/premium accounts. Customers who don’t pay for X Premium may select to not let non-verified customers reply to their posts.

The function initially restricted replies to both “Accounts you observe” or “Solely accounts you point out” in 2020, however customers may solely select this setting earlier than posting a tweet. In 2021, they up to date the function to permit customers to manage replies after a tweet was printed.

X to check its three premium tiers

X CEO Linda Yaccarino mentioned the plan in a briefing to X debt holders on October fifth.

It’s not clear when the three-tier subscription plan would go reside, but references found in the X app’s code by @aaronp613 reference a “Premium Fundamental,” “Premium Customary” and “Premium Plus” plan, which have full adverts, half the adverts or no adverts, respectively.

Now you’ll solely be capable to see a picture with the area identify of the hyperlink on the underside left, which is straightforward to overlook. The change is a part of Musk’s efforts to get customers to put up “long-form content material” straight on the platform reasonably than encouraging customers to click on out of the platform with hyperlink playing cards.

X Corp. faces a trademark lawsuit

Trademark legal professional Josh Gerben and his agency are representing what appears to be the primary consumer to sue X over its trademark — a Florida-based social media advert company, X Social Media.

The grievance, which was filed within the U.S. District Court docket for the Center District of Florida, states that X Social Media, LLC “has repeatedly used the X Social Media Mark in commerce since a minimum of early 2016,” and has considerably invested in market consciousness, which included growing a particular “X” mark that’s related to its social media promoting providers.

September 2023

X is shutting down its circle function

“X is deprecating Circles as of Oct thirty first, 2023. After this date, you will be unable to create new posts which are restricted to your Circle, nor will you be capable to add folks to your Circle. You’ll, nonetheless, be capable to take away folks out of your Circle, by unfollowing them as described under,” X stated on its support page.

Audio and video calls will probably be out there to premium subscribers

New code within the X app reveals that each audio and video calls will probably be supported. Nevertheless, the function will solely be out there to these with an X Premium membership, it seems. The brand new findings have been uncovered by tech veteran-turned-investor Chris Messina contained in the X app’s code.

X might not be a free web site

In a live-streamed conversation with Israeli Prime Minister Benjamin Netanyahu, X Proprietor Elon Musk stated the corporate was “shifting to a small month-to-month cost” for the usage of the platform. He recommended that such a change can be essential to take care of the issue of bots.

Musk didn’t verify what the brand new subscription cost would price, however described it as a “small sum of money.”

X launches account verification

X has launched authorities ID-based account verification by way of a partnership with Israel-based Au10tix for paid customers to stop impersonation and provides them advantages corresponding to “prioritized assist.” The pop-up for ID verification signifies that the Au10tix may retailer this information for as much as 30 days.

X caught operating unlabeled adverts in customers’ Following feeds

Whereas scrolling the Following feed on a Mac utilizing the Chrome net browser, TechCrunch encountered a handful of unlabeled adverts amid different posts from folks we observe, in addition to different adverts that did correctly show the “Advert” label on the high proper of the put up.

As a result of a lot of X’s adverts are nonetheless labeled, this makes the unlabeled ones even tougher to identify.

It’s unclear if the difficulty is a glitch with X’s promoting platform or a deliberate change.

X bans scraping and crawling

The new terms, that are efficient from September 29, ban any sort of scraping or crawling with out “prior written consent.”

NOTE: crawling or scraping the Companies in any kind, for any function with out our prior written consent is expressly prohibited.

The earlier model of the phrases allowed crawling in accordance with robots.txt.

Group Notes is an current program for crowdsourced moderation. X introduced that notes by contributors connected to a video will present up in all posts with that video.

August 2023

X will start gathering person’s biometric information together with schooling and job historical past on September 29

“Based mostly in your consent, we might acquire and use your biometric info for security, safety, and identification functions,” the updated policy reads. X hasn’t specified what it means by biometric info, however it’s normally used to explain an individual’s bodily traits, corresponding to their face or fingerprints. X additionally hasn’t offered particulars on the way it plans to gather it.

X permits paid customers to cover their likes

Paid customers on X now have a setting beneath profile customization that lets them cover the Likes tab. The transfer comes after rival social networks Threads and Bluesky rolled out the flexibility for customers to see their very own likes.

X confirms it’s lifting the ban on political adverts

X confirmed it’s lifting its ban on paid political adverts — a transfer it dedicated to earlier this yr, shortly after Elon Musk took over the social community beforehand referred to as Twitter. The corporate had initially banned these adverts in 2019 beneath then-CEO Jack Dorsey’s administration.

X lures advertisers with a $250 advert credit score

The corporate announced it could supply a one-time advert credit score of $250 to pick out companies once they spend $1,000 or extra on new advert campaigns over the following 30 days.

X makes modifications to retire a few of the legacy API endpoints

The corporate stated in a post that it’s discontinuing a few of the endpoints whereas migrating others to the brand new v2 API. X additionally stated that it’s retiring the legacy Important and Elevated tiers, and prospects utilizing them might want to transfer to any of the brand new tiers.

Musk confirmed the transfer to roll out a brand new approach to show information hyperlinks with none headline or description in a put up, saying the transfer was coming “straight” from him. The change would “vastly enhance the aesthetics,” he stated.

As of proper now, a Twitter card for a information article exhibits the headline and abstract textual content together with the header picture within the preview card of a put up. If the proposed change comes by, X will solely present the picture with a hyperlink in a put up. Meaning if a publication or a weblog doesn’t put up any accompanying textual content with the hyperlink, customers will solely see the hyperlink and the picture for that article.

Elon Musk says the ‘block’ function goes away

“Block goes to be deleted as a ‘function’, aside from DMs,” Elon Musk wrote on X. “Is unnecessary.” The put up was a response to a Tesla fan account who requested whether or not there was any cause to make use of block as a substitute of mute.

X now kinds posts by like counts 

Posts, previously referred to as tweets, nonetheless seem in chronological order on profiles once you’re logged into the social community, however when you sign off, they’re sorted by efficiency.

Our assessments present that even when you’ve got a pinned put up, it received’t seem on the high of your profile feed when logged out, which defeats the purpose of a pinned put up.

X rolls out a brand new ‘Highlights’ tab for paid customers

X started rolling out the brand new ‘Highlights’ tab to some subscribers in mid August. However according to the updated support page, the corporate is now making the function out there to all paid customers.

X makes X Professional a subscriber-only

Beforehand referred to as TweetDeck, X Professional is now a subscriber-only product. The transfer isn’t fully stunning, as on July 3, the corporate stated that inside 30 days TweetDeck can be accessible to solely verified customers. Nevertheless, the social community was delayed in implementing the brand new rule by a couple of days.

X lowers necessities for its creator payout program

The corporate stated that creators who’ve garnered 5 million impressions within the final three months will probably be eligible for advert income sharing. That requirement was beforehand set to fifteen million impressions.

Creators will be capable to withdraw as little as $10 as a substitute of $50, X stated. Customers nonetheless have to be verified and will need to have a minimum of 500 followers to qualify for payouts.

X CEO claims the corporate previously referred to as Twitter is sort of breaking even

“I’ve been on the firm eight weeks,” Yaccarino stated in her first broadcast interview since taking up her new function. “The operational run charge proper now… we’re fairly shut to interrupt even.”

“Our information licensing and API with X is an unbelievable enterprise. Our new subscription enterprise [is] rising,” Yaccarino stated. “After which, a part of my, what I’d say, experience and expertise, and what I got here to do, was to drive promoting on the firm.”

Video calls are coming to X

CEO Linda Yaccarino confirmed in her first TV interview that video calls will probably be a brand new function coming to the service, as a part of its transformation into an “the whole lot app.”

X expands its partnership with Integral Advert Science

The partnership started in January to inform advertisers if their advert is positioned round inappropriate content material. Now, X is testing sensitivity settings, powered by machine studying, that allow advertisers select their thresholds for the sorts of content material they need their adverts to seem round — and in response to a tweet from X proprietor Elon Musk, advertisers can purchase these much less fascinating, “relaxed” sensitivity advert slots for much less.

Manufacturers can cut back adjacency to gore, extreme profanity and obscenity, focused hate speech, sexual content material, medication and spam. Quickly, X will add its “relaxed” setting, which gives cheaper promoting alternatives whereas solely filtering for focused hate speech and express sexual content material.

X takes over @music deal with, hinting at future music plans

The @music account was initially operated for 16 years by software program developer Jeremy Vaught, who grew the @music deal with to roughly half one million followers. Vaught posted in anger that X had commandeered the account for itself.

“Tremendous pissed,” Vaught wrote on X, sharing a screenshot of the e-mail X had despatched him informing him of the change.

The function traditionally offered info to customers about why they have been seeing a truth verify appended to a tweet. After three years of growth, the corporate says this further context will now be eliminated for individuals who are already skilled with Group Notes.

TweetDeck is renamed to XPro

The corporate has adopted the @Professional deal with as a substitute of @TweetDeck for the instrument. Nevertheless, many elements of the instrument, together with the assistance web page, nonetheless have “Twitter” and “TweetDeck” mentions. Musk hinted at the change a week prior, including that XPro will include a “big selection of psy op plugins.” There aren’t any particulars about what sort of plug-ins these could be.

X now permits paid customers to cover their checkmarks

Paid verification was launched final yr with the Twitter Blue relaunch. The service was not too long ago renamed to XBlue in the course of the Twitter rebrand to X.

The thought is to assist customers profit from subscription options with out exhibiting that they’re a verified account. The choice to cover the checkmark will present up within the “Profile customization” part of account settings.

The corporate has up to date the help page for paid subscriptions, saying that even should you cover the checkmark it could be seen in some locations. The corporate didn’t give any additional particulars about these placeholders.

July 2023

Wish to change again to the previous Twitter app icon on iOS? Right here’s how:

  • In your iPhone, navigate to the Shortcuts app. When you have a more moderen iPhone, this ought to be pre-installed, but when not, you will discover it within the App Retailer. In case your iPhone is operating on iOS 12.0 or greater, you’re good to go.
  • From the principle Shortcuts display screen on the Shortcuts app, you’re going to faucet “All Shortcuts.”
  • Hit the blue plus signal within the top-right nook of your display screen to arrange a brand new Shortcut.
  • It is best to see a recommended motion of “Open App” to construct your new shortcut. Faucet that.
  • Now, you’ll be prompted to arrange a brand new “Open App” shortcut. Subsequent to the place it says “Open,” click on on “App” to seek for the X app. Choose that.
  • When you’ve chosen the “X” app, faucet the share icon on the navigation bar on the backside of your display screen. This may convey up one other menu, the place you may choose “Add to Dwelling Display.”
  • Go forward and sort in Twitter as a substitute of “Open App.” Then, faucet the small Shortcut icon subsequent to the place you typed in Twitter.
  • Right here, you may add a picture of the Twitter emblem. Nevertheless, you most likely don’t have that already saved to your cellphone. Simply Google “Twitter icon.” We used this one.

Apple accepts Twitter app’s rebrand to X within the app retailer

Apple sometimes doesn’t enable builders to call their apps as a single character, however they appeared to have made an exception.

X additionally modified its App Retailer tagline from “Let’s speak.” to “Blaze Your Glory!!” Musk himself posted a tweet with this tagline with none context.

X opens up its advert income sharing program globally

The corporate announced its “Advertisements Income Sharing” program is now out there for eligible creators globally. This system, in response to posts by X proprietor Elon Musk, goals to provide out $5 million within the first spherical of creator funds.

Twitter is now X

The enduring fowl emblem is formally changed with ‘X’ after Elon Musk introduced the change the weekend of July 22. Notably, Musk x.com now additionally redirects to twitter.com. Musk additionally referred to as this an “interim” emblem, so we’d see one other emblem change sooner or later.

The app additionally modified its official deal with to @x as a part of the continued rebranding. The unique @Twitter deal with is now inactive, and its bio reads, “This account is not lively. Observe @x for updates.” Nevertheless, the unique proprietor of the @x deal with, Gene X Hwang of the company pictures and videography studio Orange Photography, confirmed to TechCrunch that the corporate took over his account with out warning or monetary compensation, telling him the deal with is property of X.

https://t.co/bOUOek5Cvy now factors to https://t.co/AYBszklpkE.

Interim X emblem goes reside later at the moment.

— Elon Musk (@elonmusk) July 23, 2023

Twitter preps a job itemizing function 

Twitter hasn’t formally introduced the job postings function but, though some verified organizations have already been in a position to put up job listings beneath their bios. The job listings take candidates on to the corporate’s web site, the place they will study extra in regards to the place and submit an utility.

Twitter Notes is again…kinda

Twitter Notes, the function that permits Twitter customers to publish long-form content material, seems to be again on monitor, in response to a post from Twitter proprietor Elon Musk on Tuesday. Musk confirmed the corporate’s plans in response to a person’s tweet which claimed the Twitter Notes undertaking had not too long ago been rebranded as “Articles.”

On Tuesday, July 18, person @FaustoChou tweeted that Notes had been renamed to Articles, signaling maybe renewed growth efforts on Twitter’s half. His screenshot confirmed the Notes interface, trying very like it did earlier than, in addition to different unlaunched options, like Twitter Cash. Musk replied to the tweet, confirming Twitter’s plans.

Twitter shares advert income with verified creators

Twitter will now pay creators for a share of the advert income earned from adverts served within the replies to their posts. Twitter Blue subscribers who’ve earned greater than 5 million tweet impressions every month for the final 3 months are eligible to hitch the creator payouts.

In accordance with Elon Musk, the primary spherical of creator payouts will complete $5 million, and will probably be cumulative from the month of February onward. These payouts will probably be delivered by way of Stripe.

Regardless of this system’s vital payouts, some creators weren’t completely satisfied — and took their complaints to Twitter proprietor Elon Musk. In a collection of tweets, Musk addressed creators’ issues over issues just like the forms of accounts that have been eligible for monetization, charge limits and different points.

With the announcement of latest DM settings, Twitter admits to having a Verified spammer problem

Starting “as soon as” July 14, Twitter will introduce a brand new messages setting aimed toward decreasing spam in DMs by shifting messages from Verified customers you don’t observe again to your “Message Request” inbox as a substitute of your essential inbox. Solely messages from folks you observe will arrive in your major inbox going ahead. Notably, these modifications can even now apply to everybody who has their inboxes open to permit messages from anybody.

Earlier than changing into pay-to-play, Twitter verification indicated an individual was a public or notable determine of some type — like a politician, movie star, athlete, journalist or different well-known particular person. By making the Verified blue checkmark accessible to anybody who bought it, Twitter diluted the worth of verification.

That apparently escalated to the purpose that folks have develop into bothered by Verified customers spamming their essential inbox, once they had set it open to obtain DMs from the blue-badged crowd. In different phrases, Twitter has a Verified person spam drawback.

Twitter CEO Linda Yaccarino is pushing again at studies that Twitter visitors is tanking on account of the July 5 launch of a brand new competitor, Instagram Threads. Nevertheless, on Monday, July 10, customers reported that Twitter appears to be selectively blocking hyperlinks to Threads.internet’s web site in Twitter searches, making it tougher for anybody to floor conversations on Threads or find customers’ profiles.

Twitter threatens to sue Meta over its new Threads app

Lower than 24 hours after Threads launched, the Elon Musk-owned firm accused Meta of poaching former Twitter staff to create the brand new platform.

“Twitter intends to strictly implement its mental property rights, and calls for that Meta take speedy steps to cease utilizing any Twitter commerce secrets and techniques or different extremely confidential info,” Spiro wrote within the letter, which Semafor shared on-line. “Twitter reserves all rights, together with, however not restricted to, the fitting to hunt each civil cures and injunctive reduction with out additional discover to stop any additional retention, disclosure, or use of its mental property by Meta.”

June 2023

Solely verified customers will be capable to entry TweetDeck after 30 days from now

After swaths of customers have been unable to entry elements of TweetDeck over the previous few days, Twitter began rolling out a brand new model of the net app to customers July 3. The corporate additionally added that in 30 days, customers must be verified to entry TweetDeck. This implies solely Twitter Blue subscribers, verified organizations and a few of us who’ve been gifted verification by Twitter will be capable to use TweetDeck come August.

Twitter limits the variety of tweets customers can learn in a day

Twitter is placing limits to what number of tweets its customers can learn because the social media platform suffers prolonged outage that has stymied customers’ means to trace new posts.

Verified account holders can peruse a most of 6,000 posts day by day, whereas unverified customers should take care of a drastically diminished restrict of 600 posts. Newly registered, unverified customers face even tighter restrictions with an allowance of a mere 300 posts per day, in response to Elon Musk. (He has since elevated the restrict to 10,000, 1,000 and 500, respectively.)

These learn limits impacted TweetDeck customers specifically, reporting main issues together with notifications and whole columns failing to load.

Twitter requires an account to view tweets

For those who’re not logged into your Twitter account, or don’t have one, and attempt to view a tweet, you’ll be introduced with a sign-in display screen. Nevertheless, days later, Twitter silently eliminated the login requirement for viewing tweets.

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When Twitter began imposing the login requirement, Musk stated that he took these “non permanent” measures to stop information scraping.

The corporate hasn’t made any official announcement about permitting customers to view hyperlinks once you aren’t logged in or given any particulars on what measures it has taken to cease scraping.

Subscribers can now put up 25,000-character-long tweets

The corporate made the change to its Twitter Blue web page at the moment, indicating the restrict. An engineer at Twitter, Prachi Poddar, additionally introduced the change by posting a long tweet.

Twitter faces a $250 million lawsuit filed by main music publishers

The Nationwide Music Publishers’ Affiliation (NMPA), representing 17 publishers, listed 1,700 songs for which it despatched a number of copyright violation notices to Twitter. The lawsuit, filed in Federal District Court docket in Nashville, says that Twitter didn’t take any motion towards these notices. The publishers’ group stated within the submitting that it’s searching for fines of as much as $150,000 for every violation.

The lawsuit alleged that the social community “fuels its enterprise with numerous infringing copies of musical ‘compositions, violating Publishers’ and others’ unique rights beneath copyright regulation.” It added that, in contrast to its opponents TikTok and Instagram, Twitter hasn’t struck a music licensing deal for the usage of copyrighted music.

Twitter is being evicted from its Boulder workplace

Court docket paperwork present that Twitter owes three months’ lease to its Boulder landlord, and a decide has signed off on evicting the tech large from that workplace.

In Might the owner took it to court docket, and on Might 31 the decide issued an order that the sheriff ought to help within the eviction of Twitter throughout the subsequent 49 days — i.e. earlier than the tip of July. The case quantity is 2023CV30342 in Boulder District Court docket.

As many as 300 staff as soon as labored in Twitter’s Boulder places of work, however between layoffs, different firings, and resignations, it’s most likely lower than half of that now.

Window to edit tweets is elevated to 1 hour for Blue subscribers

The time restrict to edit tweets has elevated from half-hour to 1 hour for Blue subscribers, giving customers a much bigger window to alter their tweets and proper any typos.

Linda Yaccarino is formally Twitter CEO

Twitter CEO Linda Yaccarino formally began her new gig on Monday, June 5, in response to a tweet.

It occurred — first day within the books!

Keep tuned…

— Linda Yaccarino (@lindayacc) June 6, 2023

Belief and security lead resigns

Ella Irwin took over for Yoel Roth, who famously left the corporate in the course of the early days of Elon Musk’s chaotic Twitter takeover.

Might 2023

The newest function is an effort to place extra onus on crowdsourced moderation by permitting customers to handle eventualities of morphed pictures or AI-generated pictures throughout the platform the place the photographs are posted. The launches comes days after a faux AI-generated picture about an assault on the Pentagon unfold rapidly as distinguished accounts retweeted it.

Twitter’s new API tier prices $5,000 per 30 days

Twitter API Professional for startups provides builders the flexibility to fetch 1 million tweets per 30 days and put up 300,000 tweets per 30 days, and offers them entry to the complete archive search endpoint.

Twitter Blue customers can now add two-hour movies

Twitter made modifications to its paid plan, permitting subscribers to add two-hour movies — increasing the earlier 60-minute restrict.

The corporate additionally modified its Twitter Blue page and stated the video file dimension restrict for paid customers is now elevated from 2GB to 8GB. Whereas earlier longer video add was solely attainable from the net, now it’s additionally attainable by the iOS app. Regardless of these modifications, the utmost high quality for add nonetheless stays 1080p.

The rumors are confirmed: NBCU’s chief Linda Yaccarino as the following CEO of Twitter

Musk confirmed Yaccarino’s new function in a tweet this morning (Might 12), a day after he introduced that he had accomplished his seek for a brand new CEO.

Elon Musk tweets that he has discovered a brand new CEO 

“Excited to announce that I’ve a brand new CEO for X/Twitter,” Musk wrote in a tweet on Might 11. “She will probably be beginning in ~6 weeks! My function will transition to being exec chair & CTO, overseeing product, software program & sysops.”

Twitter launched its first model of encrypted DMs

At the moment, this function is simply out there to verified Blue customers or accounts related to verified organizations. Moreover, the encryption function isn’t suitable with group messages and Twitter doesn’t supply safety towards man-in-the-middle assaults.

Twitter now means that you can react to DMs with emojis

Twitter has launched a brand new function that lets customers select nearly any emoji to react to a DM in a dialog. Beforehand, the corporate allowed you to react to solely the latest DM with solely a choose set of emojis. CEO Elon Musk tweeted that the brand new function is rolling out with the most recent app replace.

Twitter is purging previous accounts and releasing up desired usernames, in response to Elon Musk 

In accordance with latest tweets by proprietor Elon Musk, Twitter is purging inactive accounts which have had “no exercise in any respect for a number of years.”

We’re purging accounts which have had no exercise in any respect for a number of years, so you’ll most likely see follower rely drop

— Elon Musk (@elonmusk) May 8, 2023

Twitter is considering a less expensive verification plan for organizations

Twitter is considering an organizational verification plan that doesn’t price $1,000 a month. Over the Cinco de Mayo weekend, Elon Musk tweeted that the corporate is engaged on a less expensive plan for small companies, however didn’t give any particulars about the fee.

We may have a decrease price tier for small companies, however have to handle the onboarding of organizations rigorously to stop fraud.

The $1000/month is supposed for bigger organizations.

— Elon Musk (@elonmusk) May 6, 2023

Twitter confirmed Circle tweets have been quickly not personal 

Twitter confirmed a safety error that made Circle tweets floor publicly. TechCrunch reported the glitch in early April, however the platform confirmed the difficulty Might 5 in an e-mail despatched to Twitter Circle customers.

“In April 2023, a safety incident might have allowed customers outdoors of your Twitter Circle to see tweets that ought to have in any other case been restricted to the Circle to which you have been posting,” the e-mail stated. Twitter claims that the bug has now been fastened, and that the staff is aware of what induced it.

Twitter makes its API free for public announcement accounts 

Twitter introduced on Might 2 that it’s making its API free for verified authorities or public-owned providers posting about public utility alerts corresponding to climate alerts, transportation info and emergency warnings. This comes a month after the corporate introduced its new API pricing tiers.

A bug on Twitter causes legacy blue checks to reappear by updating your bio

It doesn’t appear to matter what textual content you’re including to your bio — TechCrunch reporter Amanda Silberling added a couple of areas, then acquired her verify again for a second. It even confirmed up with the previous textual content that designates that she is “notable in authorities, information, leisure, or one other designated class,” and he or she didn’t, actually, pay for this. However when you refresh the web page it disappears. In reality, it’s unclear whether or not anybody else may even see your verify briefly reappear.

April 2023

EU warns Twitter over disinformation

Twitter was confirmed April 25 as one in all 19 main tech platforms topic to centralized oversight by the European Union’s government beginning this fall, when so-called very massive on-line platforms (VLOPs) are anticipated to be compliant with the Digital Companies Act (DSA). However the Fee has not wasted any time warning the Elon Musk-owned social community that issues aren’t trying good for staying on the fitting aspect of the incoming regulation.

In a pair of tweets, Vera Jourova, the EU’s values and transparency VP, warned of “yet one more unfavourable signal” by Twitter — accusing the platform beneath Musk of “not making digital info area any safer and free from the Kremlin #disinformation & malicious affect”.

Twitter now exhibits labels on tweets with diminished visibility

Twitter stated that labels will probably be proven to each authors and viewers. Normally, these tweets will present textual content corresponding to “Visibility restricted: this Tweet might violate Twitter’s guidelines towards Hateful Conduct.”

The app’s enforcement policy says that tweets with such labels won’t present up in search outcomes, suggestions or timelines — these tweets will probably be hidden in each the “For You” and “Following timelines. Moreover, there will probably be no adverts positioned adjoining to posts with diminished visibility.

Twitter restored Blue verification mark for high accounts, even when they didn’t pay for Twitter Blue

Over the April twenty first weekend, a number of high accounts (with greater than 1 million followers) acquired their verification marks again. Nevertheless, a lot of them, together with author Neil Gaiman, footballer Riyad Mahrez, musician Lil Nas X, actress Janel Parrish Lengthy and British TV presenter Richard Osman stated that they didn’t pay for the blue badge.

In March, The New York Occasions reported that Twitter was contemplating handing out a free verification mark to the highest 10,000 manufacturers and firms. It’s not clear if the corporate is making use of the identical coverage to non-public accounts.

Twitter removes ‘government-funded’ information labels

Twitter has eliminated “government-funded media” labels on all accounts, from NPR to the Chinese language state-affiliated Xinhua Information. The app even seems to have deleted its web page explaining the “government-funded media” labels.

Twitter sends an e-mail seemingly requiring advertisers to have a verified checkmark

Several users have posted screenshots of an e-mail reportedly despatched by Twitter, which states that ranging from April 21, verified checkmarks are required to proceed operating adverts on the platform.

WOW… Twitter is now telling advertisers it MUST subscribe to Twitter Blue or Verified Organisations to proceed operating adverts! pic.twitter.com/4DrDu82Zi0

— Matt Navarra (@MattNavarra) April 21, 2023

Twitter formally kills legacy blue checkmarks on 4/20

With the legacy checks gone, the app may have verification marks just for paid customers and companies, in addition to authorities entities and officers. Now if a person sees a blue verify mark and clicks on it, the label reads: “This account is verified as a result of they’re subscribed to Twitter Blue and verified their cellphone quantity.”

Microsoft drops Twitter from its promoting platform

Microsoft is dropping the fowl app from its promoting platform beginning on April 25, practically two months after Twitter introduced that it’ll start charging a minimal of $42,000 per 30 days to customers of its API, together with enterprises and analysis establishments. The strikes imply customers will not be capable to entry their account, or create, schedule or in any other case handle tweets by Microsoft’s free social media administration service.

Twitter proprietor Elon Musk threatened to take authorized motion:

They educated illegally utilizing Twitter information. Lawsuit time.

— Elon Musk (@elonmusk) April 19, 2023

Twitter quietly removes coverage towards misgendering trans folks

Twitter up to date its content material moderation pointers relating to hateful content material, eradicating a coverage that prohibited the focused deadnaming or misgendering of transgender folks. Enacted in 2018, the coverage explicitly said that it violated Twitter’s guidelines to repeatedly and purposefully name a transgender individual by the fallacious identify or pronouns.

Twitter to label tweets that get downranked for violating its hate speech coverage

Twitter plans to “quickly” start including seen labels on tweets which were recognized as probably violating its insurance policies, which has impacted their visibility. It didn’t say when precisely the system can be absolutely rolled out throughout its community.

Sometimes, when tweets violate Twitter’s insurance policies, one of many actions the corporate can take is to restrict the attain of these tweets — or one thing it calls “visibility filtering.” In these eventualities, the tweets stay on-line however develop into much less discoverable, as they’re excluded from areas like search outcomes, tendencies, really useful notifications, For You and Following timelines, and extra.

Traditionally, the broader public wouldn’t essentially know if a tweet had been moderated on this approach. Now Twitter says that may change.

10,000-character-long tweets for Blue subscribers

Twitter’s new function will let Blue subscribers put up 10,000-character-long posts — as if the social community is attempting to compete with a rival e-newsletter platform. Twitter has additionally added assist for daring and italic textual content formatting.

Lengthy-form writing can be not fully new. Final June, the corporate launched a program referred to as Twitter Notes for choose writers. Nevertheless, that program was shut down beneath Musk. After taking up the corporate he additionally killed e-newsletter instrument Revue, a startup Twitter had acquired in 2021.

NPR, PBS and a handful of different information organizations bail on Twitter as Musk meddles with account labels

A PBS spokesperson confirmed to Axios that PBS had “no plans to renew tweeting” after Twitter gave it a murky “government-funded media” label over the weekend. A couple of different information entities appeared to have adopted swimsuit, together with the distinguished Boston NPR affiliate WBUR, Hawaii Public Radio and LA-based native information supply LAist.

The Australian Broadcasting Firm (ABC Australia), Australia’s Particular Broadcasting Service (SBS), New Zealand’s public broadcaster RNZ, Sweden’s SR Ekot and SVT, and Catalonia’s TV3.cat a have been labeled “government-funded media” weeks later.

Twitter companions with eToro to indicate real-time inventory and crypto info

This expands upon the social community’s Cashtag function, which offered information about a restricted variety of shares and crypto cash by TradingView information.

The brand new partnership with eToro goes past simply displaying info. It additionally redirects customers to the eToro web site the place they will interact in buying and selling. For those who seek for a inventory on Twitter, you will notice a button saying “View on eToro,” which redirects to the location.

🎉Very excited to be launching a brand new $Cashtags partnership with @Twitter which can allow Twitter customers to see real-time costs for a a lot wider vary of shares, crypto & different belongings in addition to having the choice to take a position by eToro. @elonmusk https://t.co/Iv2q9iNxbf

— eToro (@eToro) April 13, 2023

Elon Musk says he solely purchased Twitter as a result of he thought he’d be compelled to 

Elon Musk gave a uncommon interview to an precise reporter late on Tuesday, talking to BBC reporter James Clayton on Twitter Areas. Through the interview, Clayton pressed Musk on whether or not his buy of Twitter was, in the long run, one thing he went by with willingly, or whether or not it was one thing he did as a result of the lively court docket case on the time during which Twitter was attempting to pressure him to undergo with the sale was going badly.

The reply was that Musk did certainly solely do the deal as a result of he believed legally, he was going to be compelled to take action anyway.

Elon Musk says Twitter will formally take away legacy checkmarks on 4/20

That is the “remaining date,” he stated in a tweet. If the transfer goes by, Twitter may have verification marks just for paid customers and companies, and authorities entities and officers.

Last date for eradicating legacy Blue checks is 4/20

— Elon Musk (@elonmusk) April 11, 2023

Twitter, Inc. is now X Corp.

Twitter, Inc. is now referred to as X Corp., in response to a court docket submitting in California.

Since Twitter is not a public firm, it doesn’t must report updates like identify modifications to the SEC. However in any case, the brand new identify was noticed in an April 4 doc associated to far-right activist Laura Loomer’s lawsuit towards Twitter and Fb.

“Twitter, Inc. has been merged into X Corp. and not exists,” the doc states.

The lawsuit, filed in Delaware Chancery Court docket, alleged that Twitter has to pay greater than $1 million to the previous executives for authorized payments they incurred whereas on the firm to answer requests by the Division of Justice and Securities and Trade Fee.

Twitter Circle tweets aren’t very personal

Quite a few Twitter customers reported a bug on April 10 during which Circle tweets are surfacing on the algorithmically generated For You timeline. That signifies that your supposedly personal posts would possibly breach containment to succeed in an unintended viewers, which may rapidly spark some uncomfortable conditions.

TechCrunch has spoken to a number of customers who’ve additionally skilled this glitch firsthand; many more have reported the glitch of their tweets. Most frequently, evidently Circle tweets are being surfaced within the For You timeline to customers who observe the poster, however usually are not of their Circle. Others have reported that their Circle tweets are reaching even additional than those that observe them.

A yr later, Twitter is now resurfacing official Russian accounts in search outcomes

The Elon Musk-owned platform has resumed surfacing accounts of Vladimir Putin and the Russian Embassy in search outcomes. A former Twitter worker instructed the publication that this transfer is probably going due to a coverage change.

Twitter is censoring Substack hyperlinks by making the posts unimaginable to answer to, like or retweet. Whereas quote-tweeting works, merely urgent the retweet button surfaces an error message: “Some actions on this Tweet have been disabled by Twitter.”

You didn’t hear this from us, however should you hyperlink to a Substack by way of a redirected URL, it appears to put up with out restrictions.

Twitter Blue subscribers will now be proven ‘half adverts’ on the platform

Twitter is rolling out further options for Blue subscribers together with exhibiting 50% of adverts of their timeline in comparison with non-paid customers and a visibility increase in search.

“As you scroll, you will notice roughly twice as many natural or non-promoted Tweets positioned in between promoted Tweets or adverts. There could also be instances when there are extra or fewer non-promoted Tweets between promoted Tweets,” Twitter’s description of the function says.

Whereas Twitter is claiming to scale back adverts on paid subscribers’ feeds, it’s onerous to show if they’re really seeing fewer adverts aside from anecdotal experiences.

Twitter singles NPR out with deceptive state-backed media label

NPR’s Twitter account on the platform now comes with a tag denoting it as “US state-affiliated media.” However NPR doesn’t meet Twitter’s personal definition for a state-affiliated account:

State-affiliated media is outlined as shops the place the state workouts management over editorial content material by monetary sources, direct or oblique political pressures, and/or management over manufacturing and distribution…

State-financed media organizations with editorial independence, just like the BBC within the UK for instance, usually are not outlined as state-affiliated media for the needs of this coverage.

GET REKT @NPR

Properly performed, @elonmusk 🤣 pic.twitter.com/jvX15QWSf5

— Benny Johnson (@bennyjohnson) April 5, 2023

NPR later introduced that it’ll not be posting content material to its 52 official Twitter feeds, changing into the primary main information group to go silent on the social media platform.

Twitter’s verification modifications really feel like an unintentional April Fools’ joke

Musk had claimed that beginning on April 1, blue checkmarks that beforehand indicated that an account was reliable, verified and notable can be maintained solely for individuals who have a subscription to Twitter Blue. The change can be a part of a wider push for Twitter to gate beforehand free options, and bundle new ones, beneath the $8 per 30 days Twitter Blue subscription, which prices $11 on iOS and Android gadgets.

As quite a few celebrities and companies spoke out to say they wouldn’t pay the $8 charge, it appeared that eradicating so many blue checks can be simpler stated than performed. As an alternative, Twitter merely up to date the textual content accompanying a blue verify to make it unclear whether or not somebody was verified for being notable, or for paying for Twitter Blue. In an final act of pettiness, Twitter eliminated The New York Occasions’ verification verify when the information large stated it wouldn’t pay for verification.

Based mostly on early returns, the revamped Twitter Blue has but to contribute considerably to Twitter’s backside line, with simply $11 million generated from cell signups in its first three months.

March 2023

Twitter pronounces new API tiers; free, fundamental and enterprise ranges

The three API tiers embody a free stage meant for content material posting bots, a $100/month fundamental stage and a expensive enterprise stage. Subscribing to any stage will get entry to the Advertisements API at no further price. 

Twitter talked about that over the following 30 days, the corporate will discontinue previous entry ranges, together with Customary (for v1.1), Important and Elevated (for v2), and Premium.

Builders stay sad with Twitter’s new API construction.

Introducing a brand new type of Free (v2) entry for write-only use instances and people testing the Twitter API with 1,500 Tweets/month on the app stage, media add endpoints, and Login with Twitter.

Get began: https://t.co/CqCRD3vbE5

— Twitter Dev (@TwitterDev) March 29, 2023

Elon Musk says Twitter will solely present verified accounts on its “For You” timeline beginning April 15

Musk justified the transfer by saying this was the “solely practical approach to deal with superior AI bot swarms taking up.”

Beginning April fifteenth, solely verified accounts will probably be eligible to be in For You suggestions.

The is the one practical approach to deal with superior AI bot swarms taking up. It’s in any other case a hopeless dropping battle.

Voting in polls would require verification for similar cause.

— Elon Musk (@elonmusk) March 27, 2023

New Twitter accounts now have to attend solely 30 days to buy Twitter Blue

Twitter decreases the wait to buy Twitter Blue for newly created Twitter accounts from 90 days to 30 days.

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“New subscriptions to Twitter Blue can be found globally on net, iOS, or Android. Not all options can be found on all platforms. Newly created Twitter accounts will be unable to subscribe to Twitter Blue for 30 days. We can also impose ready durations for brand new accounts sooner or later at our discretion, and with out discover,” the Twitter Blue web page reads.

Twitter to kill ‘legacy’ blue checks on April 1

Twitter introduced that the removing of legacy blue checkmarks will start April 1 for customers that aren’t subscribed to Twitter Blue.

Elon tweeted again in December that the corporate will take away legacy checkmarks “in a couple of months.” After that, customers with legacy blue checks had been seeing a pop-up once they clicked on their checkmark, which learn, “It is a legacy verified account. It might or might not be notable.” However as soon as Twitter botched this removing of checkmarks, they modified the copy once more — as of now, customers can’t distinguish whether or not somebody has a checkmark as a result of they paid, or as a result of they have been deemed notable.

On April 1st, we’ll start winding down our legacy verified program and eradicating legacy verified checkmarks. To maintain your blue checkmark on Twitter, people can join Twitter Blue right here: https://t.co/gzpCcwOpLp

Organizations can join https://t.co/RlN5BbuGA3…

— Twitter Verified (@verified) March 23, 2023

Twitter’s privacy-preserving Tor service goes darkish

Twitter’s Tor service, a model of the location that may very well be accessed even in nations the place the social community is banned, has gone darkish after the corporate did not renew its certificates, which expired on March 6.

Pavel Zoneff, director of strategic communications on the Tor Challenge, instructed TechCrunch that the location “is not out there seemingly with no plans to resume.”

Twitter Blue is now out there in additional than 20 nations

This enlargement makes the social community’s subscription service out there in additional than 35 nations the world over.

These nations embody Netherlands, Poland, Eire, Belgium, Sweden, Romania, Czech Republic, Finland, Denmark, Greece, Austria, Hungary, Bulgaria, Lithuania, Slovakia, Latvia, Slovenia, Estonia, Croatia, Luxembourg, Malta and Cyprus.

February 2023

Layoffs proceed

Twitter laid off greater than 200 staff in its fourth spherical of cuts, together with loyalist Esther Crawford — the chief government of Twitter funds who oversaw the corporate’s Twitter Blue verification subscription.

Twitter’s workers is down from about 7,500 staff to lower than 2,000 since Musk.

A lot of hypothesis amongst ex staff that Musk should be about to put in an entire new regime and that’s why he’s cleansing home. In any other case the cuts don’t make sense. “Laborious to maintain the lights on with the people who find themselves nonetheless left,” one ex supervisor instructed me.

— Alex Heath (@alexeheath) February 26, 2023

One of many quite a few rounds of cuts eradicated the platform’s total accessibility staff. Senator Ed Markey (D-MA) referred to as on Elon Musk to convey the accessibility staff again in an open letter. Markey requested a response by March 17.

After updating its ad policy on February 15, Twitter grew to become the primary social media app within the U.S. to permit hashish promoting. Hashish adverts will run on Twitter in U.S. states the place hashish is authorized and in Canada.

Twitter delays launch of its new API platform…once more

The preliminary date set to chop free entry to Twitter’s API was February 9, which was then prolonged to February 13. Now, the social community has delayed the shutdown once more, this time with no date set.

There was an immense quantity of enthusiasm for the upcoming modifications with Twitter API. As a part of our efforts to create an optimum expertise for the developer group, we will probably be delaying the launch of our new API platform by a couple of extra days.

Extra info to observe…

— Twitter Dev (@TwitterDev) February 13, 2023

The delay jeopardizes the plans of builders and startups constructing instruments across the Twitter API as they wouldn’t have any readability on future spending and finances allocation on the developer platform.

Twitter’s fundamental tier of its API will price $100 per 30 days

The corporate initially deliberate to close down free entry to its API on February 9. Now it has prolonged this deadline to February 13. Twitter stated that it’ll cost $100 per 30 days for the essential tier of API. This may get builders entry to a “low stage of API utilization,” in addition to the Advertisements API.

Now we have been busy with some updates to the Twitter API so you may proceed to construct and innovate with us.

We’re excited to announce an extension of the present free Twitter API entry by February 13. Right here’s what we’re transport then 🧵

— Twitter Dev (@TwitterDev) February 8, 2023

When builders attempting to hunt readability across the new API guidelines went to the developer discussion board web site, they discovered that the location had been put behind a login. The discussion board was lastly accessible 4 days in a while February 13.

Twitter Blue introduces 4,000-character tweets

Twitter introduced the flexibility to put up longer tweets for paid customers on February 8. As an alternative of being restricted to 280 characters, paying Blue subscribers can put up tweets which are as much as 4,000 characters.

Whereas solely Twitter Blue subscribers can put up lengthy tweets, all customers will be capable to learn them. You will notice solely the primary 280 characters on the timeline, and if you wish to learn extra, you may click on on “Present extra.”

want greater than 280 characters to precise your self?

we all know that a lot of you do… and whereas we love an excellent thread, generally you simply need to Tweet the whole lot all of sudden. we get that.

so we’re introducing longer Tweets! you’re gonna need to verify this out. faucet this 👉…

— Twitter Blue (@TwitterBlue) February 8, 2023

Elon Musk claims Twitter will begin sharing advert income with creators

Elon Musk introduced in a tweet on February 3 that the corporate would quickly start sharing promoting income with creators on the platform for the primary time. He follows up the announcement with a catch: Eligible customers should be signed up for Twitter Blue.

Payouts have but to succeed in creators’ wallets.

Extra monetization pushes: Twitter Blue expands new nations, brings again Areas curation

Twitter Blue subscriptions at the moment are out there in Saudi Arabia, France, Germany, Italy, Portugal and Spain, making it 12 areas in complete to which customers can subscribe to it as of February 2. On February 8, Twitter Blue prolonged providers additional to India, Indonesia and Brazil.

Twitter additionally introduced launching a brand new Areas tab with curated stations for reside and recorded areas, together with podcasts. The social community is making podcasts out there solely to Blue subscribers and “some folks on Twitter for iOS and Twitter for Android apps.”

Twitter to finish free entry to its API

Twitter will discontinue providing free entry to the Twitter API beginning February 9 and can launch a paid model, Twitter stated because it seems for extra avenues to monetize the platform.

Beginning February 9, we’ll not assist free entry to the Twitter API, each v2 and v1.1. A paid fundamental tier will probably be out there as a substitute 🧵

— Twitter Dev (@TwitterDev) February 2, 2023

Every week later and days earlier than the February 9 deadline, Elon Musk stated that after getting suggestions from builders, Twitter will present a write-only API for “bots offering good content material that’s free.”

Twitter discontinues CoTweets

Twitter announced February 1 that it’s discontinuing CoTweeting, a function that allowed two customers to co-author a tweet. Customers will be capable to view the set of co-tweets for a month. After that, they are going to be mechanically transformed to retweets on the co-author’s profile.

January 2023

Twitter companions with DoubleVerify and IAS on model security initiative

Attributable to declining advert income and advertiser exits, Twitter introduced on January 25 that it has teamed up with adtech corporations DoubleVerify and Integral Advert Science (IAS) to inform advertisers if their advert is positioned round inappropriate content material. This system, out there first for U.S.-based promoting campaigns, permits manufacturers to research the content material adjoining to — primarily tweets above and under the advert — all forms of adverts, together with promoted tweets.

Twitter rolls out its bookmark function on iOS

The brand new design shows the bookmark button beneath the expanded tweet view, making it simpler so as to add a put up to your bookmarks.

Earlier than the change, you needed to faucet on the share button to open the sharing card after which faucet on the bookmark possibility to save lots of a tweet. Along with the brand new button, as quickly as you faucet on the button, you will notice a banner on the high of the display screen that claims “Present all bookmarks.”

The choice is at the moment seen solely on the iOS app, however we will count on that Twitter will roll this out to Android and the net quickly.

Picture Credit: Twitter
Picture Credit: Twitter

Twitter quietly bans third-party purchasers

After reducing off distinguished app makers like Tweetbot and Twitterific, Twitter quietly up to date its developer phrases to ban third-party purchasers altogether on January 19.

The “restrictions” part of the corporate’s developer agreement was up to date with a clause prohibiting “use or entry the Licensed Supplies to create or try to create a substitute or comparable service or product to the Twitter Functions.” Earlier within the week, the corporate stated that it was “imposing long-standing API guidelines” in disallowing purchasers entry to its platform however didn’t cite which particular guidelines builders have been violating.

In consequence, third-party Twitter purchasers started offloading their apps from App Shops.

Twitter now gives an annual Blue subscription

Customers now have an opportunity to get a reduction for $84/yr in the event that they buy an annual Blue subscription on the internet.

Twitter Blue, together with the brand new annual plan, is at the moment out there within the U.S., the U.Okay., Canada, Australia, New Zealand and Japan.

monthly and annual pricing for Twitter Blue for iOS and Web depending on country
Picture Credit: Twitter
Picture Credit: Twitter

Twitter HQ furnishings auctions

In a wierd try to make cash, Twitter is auctioning off surplus workplace furnishings (public sale is now closed) that it doesn’t want anymore, now that hundreds of staff have both left the corporate or been laid off. Whenever you’re quickly dropping advertisers and apparently not paying your lease, why not go for the hail mary?

Twitter makes algorithmic “For You” timeline the default

The corporate has tried to drag this stunt previously, solely to provide the choice to change again to a chronological timeline after a variety of backlashes.

What’s totally different this time? The Elon Musk-led firm is now exhibiting each algorithmic and chronological feeds side-by-side. Customers can change between them by swiping on their cellphone screens. Till now, customers needed to faucet on the flicker icon within the top-right nook to change between the “Dwelling” and “Newest” timelines. Twitter is justifying its newest change by saying that customers can now simply swipe between the renamed “For You” and “Following” timelines.

  • January 13: Twitter rolled out the dual-timeline replace to the net however at the moment the social community used to recollect your alternative.
  • January 20: The corporate made the “For You” feed default on the internet when customers first opened Twitter in a tab or refreshed the web page.
  • January 24: Now, Twitter remembers your selections once more.
  • February 7: Twitter remembers your selections once more on iOS and Android, too.

Now you can simply change between “For you” and “Following” on net. Android coming quickly 👀

— Twitter Assist (@TwitterSupport) January 13, 2023

Twitter’s superior search filters for cell are stated to be coming quickly

In accordance with social media analyst Matt Navarra, Twitter’s superior search filters for cell are coming quickly.

Right here’s what it seems like:

NEW! Twitter Superior Search function on iOS is coming quickly 👀👇 https://t.co/ae56yE3JTU pic.twitter.com/xbQUpQJAlS

— Matt Navarra (@MattNavarra) January 4, 2023

Twitter lifts the political advert ban to bolster income

The corporate initially enforced the ban again in 2019. At the moment, it stated that “political message attain ought to be earned, not purchased.” Twitter charted a special path from different social networks like Fb and Instagram, which allowed political adverts.

The corporate’s announcement to raise the political advert ban comes at a time when advertisers have been pulling again spending on the platform, and the corporate has been reducing down its inner income projections.

December 2022

Twitter Blue customers can now add 60-minute movies

On December 23, the Twitter Blue page was up to date declaring that subscribers can now add 60-minute movies from the net at 1080p decision and 2GB in file dimension.

Layoffs proceed, impacting staff in public coverage, engineering

In accordance with posts on Twitter and LinkedIn from a former public coverage worker on December 22, Twitter reduce half of its public coverage staff.

The corporate additionally laid off some engineers in infrastructure by way of e-mail on December 16. Throughout all of Twitter, it’s estimated that about 75% of staff have both chosen to depart or have been laid off since Elon Musk took possession of the corporate in October.

Twitter now shows inventory and cryptocurrency costs straight in search outcomes

To entry the brand new function, customers have to simply sort the greenback image adopted by the related ticker image, e.g. “$GOOG” or “$ETH” (minus the quote marks), within the search bar and Twitter will show the present value. This additionally works with out utilizing the $ image in some situations, nevertheless it’s much less constant and doesn’t at all times return the inventory or crypto costs as requested.

If somebody desires to know extra particulars a few inventory or cryptocurrency, they will hit the “View on Robinhood” button.

$Cashtags, now with information 📈

👀 $SPY 👇 pic.twitter.com/XgOK6gf02E

— Twitter Enterprise (@TwitterBusiness) December 21, 2022

Now you can see how many individuals view your tweets

A tweet’s View Rely will probably be seen to everybody, not simply the proprietor of the account.

“Twitter is rolling out View Rely, so you may see what number of instances a tweet has been seen! That is regular for video,” Elon Musk wrote in a tweet. “Reveals how far more alive Twitter is than it could appear, as over 90% of Twitter customers learn, however don’t tweet, reply or like, as these are public actions.”

Twitter Blue for Enterprise now permits corporations to determine their staff

Twitter’s product supervisor Esther Crawford said the social media platform is launching a pilot program for Blue for Enterprise with choose companies. The corporate plans to increase this to extra organizations subsequent yr.

We’re launching the pilot of Blue for Enterprise so starting at the moment you’ll begin seeing firm badges on choose profiles. We’ll quickly be increasing this system and stay up for having extra companies added within the new yr! https://t.co/ytnMRO5rcE

— Esther Crawford ✨ (@esthercrawford) December 19, 2022

Twitter goes on an account suspension spree, together with distinguished journalists

A day after Twitter crafted a brand new coverage to clarify its determination to ban an account that tracks Elon Musk’s personal jet, Twitter additionally suspended its open supply competitor Mastodon from the service.

Throughout the similar day, Twitter suspended a variety of distinguished journalists on the platform with out warning. “Similar doxxing guidelines apply to ‘journalists’ as to everybody else,” Elon Musk tweeted in a reply in regards to the journalists’ suspensions.

The corporate seemingly had a glitch that allowed banned customers to nonetheless take part in Twitter Areas. A bunch of the banned journalists began a bunch dialog on Areas the place Musk himself joined in. Shortly after, the app pulled its Areas group audio function quickly.

Twitter shuts down Revue, its e-newsletter platform

Revue, the e-newsletter platform acquired by Twitter in January 2021, sent a message to newsletter writers on December 14 declaring, “We’ve made the troublesome determination to close down Revue.” Writers had till January 18, 2023 to retrieve their information at the beginning was deleted.

Twitter disperses the Belief & Security Council

Twitter dispersed the advisory group consisting of roughly 100 impartial researchers and human rights activists from around the globe. The council members acquired an e-mail on Monday, December 12 from the corporate saying that the Belief & Security Council is “not one of the best construction” to get exterior insights into the corporate product and coverage technique.

Elon Musk says Twitter will take away all legacy verifications ‘in a couple of months’

Twitter will take away all legacy blue checkmarks “in a couple of months,” Elon Musk tweeted on December 12. Earlier than Musk purchased Twitter, checkmarks have been used to confirm people and entities as lively, genuine and notable accounts of curiosity.

This previous week, many blue checkmark holders have been seeing a pop-up once they click on on their blue checkmark that reads, “It is a legacy verified account. It might or might not be notable.”

Twitter Blue relaunches with new verification course of, plus Blue for Enterprise

Twitter is formally bringing again the Twitter Blue subscription on December 12, beginning in 5 nations earlier than quickly increasing to others. The app up to date its phrases to specify that customers might want to confirm their cellphone numbers earlier than buying the Twitter Blue subscription.

Internet sign-ups will price $8 per 30 days and iOS signal ups will price $11 per 30 days for “entry to subscriber-only options, together with the blue checkmark,” per a tweet from the corporate account. Twitter Blue grew to become out there on Android on the similar value as iOS in January 2023.

Along with the relaunch of Twitter Blue, the corporate additionally started rolling out a brand new providing referred to as Blue for Enterprise that provides a gold checkmark to firm accounts.

Group Notes, beforehand referred to as Birdwatch, at the moment are seen around the globe. Group Notes is the social media large’s crowdsourced fact-checking system.

Moderators who’re a part of this system can add notes to tweets so as to add context and customers can then vote in the event that they decide the context to be useful. Previous to this international enlargement, Group Notes have been solely seen to customers within the U.S. Twitter added moderators from the U.Okay., Eire, Australia and New Zealand in January 2023.

Twitter pronounces charging $11 on iOS for Blue subscription to offset App Retailer charges

When Twitter launched its new subscription plan with a verification mark on November 9, it charged customers $7.99 per 30 days. In an try to offset App Retailer charges, the corporate is charging iOS customers $11 for the brand new subscription plan — although the Twitter Blue plan is on halt.

November 2022

The platform’s crowdsourced fact-checking system, Group Notes, are notes written by customers which are appended to tweets to supply additional clarification and context.

The Group Notes algorithm change includes scoring notes the place contributors clarify why a tweet shouldn’t be deemed deceptive.

Twitter pronounces a brand new multicolored verification system

Elon Musk pronounces that Twitter will tentatively roll out a brand new multicolored verification system the place corporations will get a gold checkmark, authorities officers will get a gray checkmark and the blue checkmark will probably be devoted to people even when they aren’t celebrities. Meaning the blue checkmark will probably be used with legacy verified accounts and people who purchase the corporate’s proposed $8 per 30 days paid plan.

For those who’re confused about all of the checkmarks, you’re not alone. Right here’s a fast information on what every checkmark and badge means.

Twitter Blue verification chaos ensues

On November 9, CEO Elon Musk floated modifications to Twitter’s system for verifying person accounts, together with charging $8 per 30 days for it. The social media firm seemingly started rolling out a brand new tier of Twitter Blue, its premium subscription service. In accordance with a tweet by Esther Crawford, a former product lead, the brand new Twitter Blue plan wasn’t but reside, however some customers noticed notifications as a part of a reside check.

The brand new Blue isn’t reside but — the dash to our launch continues however some of us may even see us making updates as a result of we’re testing and pushing modifications in real-time. The Twitter staff is famous. 🫡 New Blue… coming quickly! https://t.co/ewTSTjx3t7

— Esther Crawford ✨ (@esthercrawford) November 5, 2022

The corporate additionally launched grey-colored official checkmarks for notable accounts corresponding to corporations and politicians. However inside hours of the launch, Elon Musk killed it. Crawford clarified that the gray “Official” labels are nonetheless going out as a part of the brand new Twitter Blue product.

The brand new $8 Twitter Blue plan started rolling out to iOS customers within the U.S., Canada, Australia, New Zealand and the U.Okay with the one function out there on the time being the blue “verified” checkmark. This induced a variety of faux accounts pretending to be celebrities, manufacturers and in any other case influential folks to create accounts and unfold misinformation.

The Twitter exodus begins with mass layoffs and exits

Elon Musk laid off 3,700 folks on November 3, nearly half its workers, shortly after finishing the acquisition. Twitter was sued in a category motion lawsuit in response to not giving staff advance discover of a mass layoff, alleging Twitter violated employee safety legal guidelines.

Every week later, the app reached out to some former staff to return as they have been laid off “by mistake.”

Along with layoffs, a spherical of government departures additionally swept by the corporate. In Musk’s first e-mail to his new workers, he talked about ending distant work and making the combat towards spam a precedence.

October 2022

Elon Musk is revamping Twitter’s verification system

Twitter begins overhauling a brand new and dearer model of Twitter Blue, the platform’s paid plan, that may reportedly price $19.99 per 30 days and provides customers a verified badge. On the time, Twitter Blue price $4.99 per 30 days within the U.S.

In accordance with a report from The Verge, the corporate plans to take away verification badges from present holders in the event that they don’t pay for Twitter Blue inside 90 days of launching the brand new verification system.

Elon Musk formally owns Twitter

Elon Musk closed on his $44 billion acquisition of the fowl app on October 27, 2022. The deal got here after months of authorized drama, dangerous memes and will-they-or-won’t-they-chaos. After sealing the deal, Musk took Twitter personal and started clearing home. On day one, he fired former CEO Parag Agrawal, CFO Ned Segal, common counsel Sean Edgett and head of Authorized, Belief and Security Vijaya Gadde.



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