Amazon is testing a brand new “Purchase for Me” button that may allow you to buy merchandise from third-party web sites with out leaving the e-commerce large’s cellular app. The characteristic is powered by agentic AI, permitting the corporate to buy gadgets in your behalf.
Final month, Amazon rolled out a take a look at that directs you to different manufacturers’ web sites for merchandise it doesn’t promote. However now, as an alternative of directing you to the web site to fill out your cost particulars and transport handle, “Purchase for Me” is meant to do all of the give you the results you want. The characteristic runs on Amazon’s Nova AI system, which now features a new mannequin able to performing actions inside your browser, together with Anthropic’s Claude.
If you faucet on an merchandise that helps the characteristic, you’ll see all of the product particulars instantly throughout the Amazon app. Urgent the “Purchase for Me” button will convey up an Amazon checkout web page, the place you possibly can confirm your cost info.
Amazon will then use AI to “securely” present your “encrypted identify, handle, and cost particulars to finish the checkout course of on the model’s web site.” The corporate says it may’t view earlier or separate orders from third-party websites. Though you’ll have the ability to observe your orders instantly on Amazon, you’ll have to go to the opposite model’s website for customer support and returns.
Amazon doesn’t say whether or not it should get a lower of a “Purchase for Me” buy however notes that third-party corporations can choose out. “Purchase for Me” is presently accessible to a “subset” of customers within the US on iOS and Android units. Amazon can be testing it with a restricted variety of manufacturers and merchandise for now, but it surely plans to broaden it sooner or later.
