Amazon goes to close down Freevee, its free ad-supported streaming tv (FAST) service. The service’s content material has already been migrated over to Prime Video and new episodes of Freevee exhibits might be obtainable to individuals who don’t pay for Prime, Deadline studies. The model might be phased out “over the approaching weeks,” Deadline says.
Freevee initially launched out of Amazon-owned IMDb in 2019 as IMDb Freedive and was rebranded just a few months after launch to IMDb TV after which to Freevee in 2022. The service had a few of its personal unique content material, like Bosch: Legacy and Jury Obligation, Amazon additionally added some Prime Video content material to the service beginning in 2023.
However Adweek reported in February that Amazon was planning to sundown the model — following the introduction of advertisements on Prime Video in January, the corporate’s video streaming choices had gotten a bit muddy.
“To ship an easier viewing expertise for patrons, we now have determined to section out Freevee branding,” an Amazon spokesperson says in a press release to Deadline. “There might be no change to the content material obtainable for Prime members, and an unlimited providing of free streaming content material will nonetheless be accessible for non-Prime members, together with choose Originals from Amazon MGM Studios, a wide range of licensed motion pictures and sequence, and a broad library of FAST Channels — all obtainable on Prime Video.”
