Amazon It opens a retailer for health and beauty merchandise in Milan, Italy, marks the most recent bodily experiment within the firm.
The shop is situated within the metropolis middle of Milan and has a sequence of magnificence and private care objects, in addition to non -recipe medicine, Amazon mentioned in a weblog put up. The primary retailer, which known as Amazon Parafarmacia & Magnificence, will open its doorways to the general public on Wednesday.
The shop can be crammed with merchandise from magnificence and skincare manufacturers, together with La Roche-Posay, Eucerin and Vichy. There are additionally “derma-bars”, the place customers can get a “free digital pores and skin evaluation” of their pores and skin kind and situation and obtain product suggestions.
Amazon says that the shop accommodates a bit that’s staffed by pharmacists on website the place customers can purchase ‘non-recipe, freely obtainable medicines’.
By launching his first ‘ParaFarmacy’, the e-commerce Gigant hopes to parlay its on-line success within the magnificence and private care in gross sales within the bodily world. Had been for magnificence and private care, together with all the pieces, from hair spray and cosmetics to deodorants and Q-tips, kind one of many quickest rising verticals on Amazon.
The corporate started to supply well being and sweetness merchandise in 2000, however its choice was initially restricted to most mass market manufacturers. Since then it has added extra luxurious manufacturers, reminiscent of Estée Lauder and La Mer.
The brand new retailer format additionally marks the most recent Amazon experiment within the bodily retail commerce. The corporate then opened and closed all bookshops, pop-up shops, four-star retailers and outfitters. It additionally lowered its footprint of Amazon Go -ease retailers and closed a retailer in Woodland Hills, California final month. In grocery store, the portfolio of Amazon Complete Meals -Supermarkten and its personal chain of recent shops consists of.
