Amazon is closing down Freevee, the ad-supported video streaming service that launched in 2019 as IMDb Freedive earlier than rebranding as IMDb TV after which as Amazon Freevee in 2022.
Freevee has been accessible as an app for cell and TV, and its free films and TV reveals can be accessed by way of Amazon’s Prime Video platform. However some issues are about to alter.
In a extensively reported assertion, Amazon stated on Tuesday that it has determined to section out Freevee over the approaching weeks “to ship a less complicated viewing expertise for purchasers.”
It continued: “There will likely be no change to the content material accessible for Prime members, and an enormous providing of free streaming content material will nonetheless be accessible for non-Prime members, together with choose originals from Amazon MGM Studios, a wide range of licensed films and sequence, and a broad library of FAST (free advertising-supported streaming tv channels), all accessible on Prime Video.”
In different phrases, the Freevee branding goes away, however a lot of its content material will merely turn out to be a part of Prime Video. It implies that non-Prime members with an Amazon account can proceed to entry free video streaming content material, which is able to quickly be exhibiting beneath a “watch free of charge” label on the Prime Video platform.
In that sense, it appears like a small change, although it stays to be seen if it impacts the standard and quantity of content material that Amazon makes accessible free of charge going ahead.
Free content material at the moment exhibiting on Prime Video (nonetheless branded as Freevee on the time of writing) embrace Amazon originals comparable to Reacher, The Wheel of Time, and The Grand Tour, film favorites like Deadly Weapon, comedy classics comparable to The Three Stooges and Mr Bean, and a bunch of Christmas films.
Amazon’s replace will impression viewers within the U.S., UK, Germany, and Austria, the place Freeview has been accessible.