Amazon has discontinued Encourage, its TikTok-like feed that includes photographs and movies of merchandise, as reported earlier by Fintech. In an announcement to The Verge, Amazon spokesperson Maxine Tagay mentioned the corporate “frequently consider[s] numerous options to raised align with what prospects inform us issues most, and as a part of that, Encourage is now not out there.”
In 2023, creators known as out the corporate for reportedly providing to pay $25 per Encourage video, which Bloomberg reported was “a few tenth of the going charge” on the time. Amazon additionally affords a number of different options buyers can use to search out merchandise, akin to Store by Curiosity (which equally helps you to scroll by means of a feed of shoppable movies), in addition to AI procuring guides
“Past Amazon, we all know that prospects search for inspiration and product suggestions in social feeds, and we’re innovating to make procuring Amazon merchandise extra satisfying by means of seamless social media integrations,“ Tagay mentioned.
