Home Amazon Amazon’s AI shopping assistant rolls out to all users in the US

Amazon’s AI shopping assistant rolls out to all users in the US

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An image showing Amazon’s AI shopping assistant, Rufus

Amazon’s AI procuring assistant, Rufus, is rolling out to all customers within the US on Amazon’s cellular app. You may pull up the procuring assistant by tapping the orange and blue icon in the fitting nook of the app’s navigation bar, the place Rufus can reply questions, draw comparisons between objects, and provide you with updates in your order.

Amazon first launched Rufus in February however solely made it obtainable to a small group of customers. Rufus makes use of Amazon’s product itemizing particulars, evaluations, and neighborhood Q&As, together with some info from the online, to tell its solutions.

You may ask the device issues straight associated to a product, like “Is that this espresso maker simple to scrub and preserve?” in addition to suggestions about the very best out of doors speaker or much more common questions in regards to the merchandise you would possibly want for a summer time get together. You can even ask Rufus for the standing of a current order.

After updating my Amazon app, I received to strive Rufus for myself. I navigated to the Samsung Galaxy Watch 6 I’ve been eyeing and located the Rufus routinely surfaces some questions, like “How lengthy does the battery final on a single cost?” Whereas it got here up with the reply (40 hours), it failed to say that that is solely true with always-on show turned off (in any other case, it’s round 30 hours).

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It’s fairly simple to get Rufus off the subject of procuring.
Picture: The Verge

I additionally discovered that you need to use it to reply questions utterly unrelated to procuring, such because the US elections. When asking in regards to the candidates’ key points, Rufus referred me to Amazon search outcomes containing books on abortion rights and gun management. It additionally offered me with detailed details about President Joe Biden’s stance on gun management when requested, whereas linking me to Amazon search outcomes containing gun security locks and biometric gun safes.

That’s a bit of bit regarding for a chatbot that’s simply been made obtainable to everybody. It’s nonetheless in beta, although, so guardrails on sure matters just like the election will not be totally refined but.

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