Regardless of the way in which it appears, Amazon doesn’t promote all the pieces. To repair this, the corporate is beta-testing a brand new purchasing characteristic that can embody merchandise it doesn’t promote in search outcomes on its app, after which ship you to the model’s web site to buy them.
In a weblog submit revealed this week, Amazon introduced that this new “Store model websites instantly” characteristic is at the moment in beta testing on its purchasing app. “When prospects who’ve entry to the beta seek for a model and/or merchandise, we’ll present related merchandise present in Amazon’s retailer in addition to choose merchandise we don’t carry which might be obtainable instantly on one other model’s web site,” mentioned the corporate. Clicking on the product will redirect you to the model’s web site (with a popup alert that you simply’re leaving Amazon) the place you should purchase the product instantly.
It’s not clear if Amazon will get a minimize of that buy, and the corporate hasn’t shared which manufacturers are collaborating within the beta. Nonetheless, if the model makes use of the Purchase With Prime possibility Amazon launched a few years in the past, you need to use your Prime advantages — akin to free transport — on the exterior retailer.
Amazon VP Rajiv Mehta mentioned the brand new characteristic is designed to develop choice and “make purchasing much more handy for patrons.” The choice to buy instantly from a model’s web site is at the moment solely obtainable to some U.S. prospects within the Amazon Purchasing app on iOS and Android. Amazon says it plans to develop the characteristic to extra customers and incorporate extra manufacturers primarily based on suggestions from the beta check.
