Worldwide smartphone gross sales grew in 2024 following two consecutive years of decline in accordance with experiences from Counterpoint, Canalys, and IDC. The majority of the expansion got here from Chinese language producers together with Xiaomi and Vivo, although Apple and Samsung are nonetheless holding robust because the undisputed market leaders.
Counterpoint experiences a 4 % development in cellphone gross sales throughout 2024, with IDC and Canalys every reporting 6-7 % will increase in international shipments, although that’s relative to a 2023 that noticed the bottom gross sales figures for a decade. That development is predicted to proceed by 2025.
“2024 was a 12 months of restoration and normalization after a tough 2023,” says Counterpoint analysis director Tarun Pathak. “The market began exhibiting indicators of restoration from This fall 2023 and has now grown for 5 consecutive quarters.”
There’s just a little disagreement about who sits on prime, with Counterpoint reporting that Samsung led by market share for the 12 months, whereas IDC and Canalys every declare that Apple took the crown. All three agree that Xiaomi is sitting strong in third although, with a 12 % enhance in unit gross sales in accordance with Counterpoint, making it the quickest rising of the foremost gamers. Counterpoint pegs Xiaomi at 14 % market share for the 12 months, catching as much as Apple’s 18 %.
Oppo (together with OnePlus), Vivo, and the Transsion group — which incorporates manufacturers Tecno and Infinix — take up the subsequent few spots, helped by robust gross sales in Asia and development throughout Europe, Africa, and Latin America.
Each Counterpoint and IDC attribute a few of 2024’s comparatively bullish efficiency to the introduction of telephones positioned as AI gadgets, with AI changing foldable screens as the recent new factor.
“We’ve seen a decreased demand for foldables out there, regardless of intensified promotions and advertising and marketing,” says IDC analysis director Anthony Scarsella. Producers at the moment are “prioritizing new AI developments on the expense of foldables,” with Counterpoint predicting that by 2028 9 out of ten smartphones above $250 will embody generative AI.
