Apple has started advertising on X again

Apple has resumed promoting on X for the primary time since pausing adverts greater than a 12 months in the past. The corporate was one in all many to halt commercials over issues for model security following Elon Musk’s buy of the social community. Whereas X’s strategy to content material moderation has modified little since then, Large Tech’s relationship with Musk has shifted since President Donald Trump took workplace.

Apple was amongst a number of main advertisers, together with Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to tug out of the platform in November 2023 over issues concerning controversial remarks about antisemitic conspiracy theories and white satisfaction made by X proprietor Elon Musk.