Best Influencer Marketing Agencies in Hong Kong [Compared & Reviewed]

Finest For: Manufacturers and Businesses of all sizes

Key Companies:

• Influencer and KOL identification and collaboration
• Social media marketing campaign technique and administration
• Occasion recruitment by influencer engagement
• Artistic video manufacturing with influencer involvement
• Digital channel integration for advertising and remarketing
• On-line-to-offline (O2O) marketing campaign execution
• Versatile and scalable marketing campaign options tailor-made to shopper wants

Luna Advertising and marketing stands out within the Hong Kong influencer advertising scene with its experience in crafting campaigns that seamlessly mix creativity and engagement. Their work emphasizes not simply connecting manufacturers with influencers however doing so in a method that resonates authentically with goal audiences. 

Whether or not it’s leveraging mega-influencers for model consciousness or micro-influencers for area of interest connections, Luna’s flexibility and depth of providers cater to a big selection of marketing campaign wants.

One in every of their most notable campaigns was with Monster Vitality in the course of the Tokyo Sport Present 2024. Tasked with constructing pleasure for the occasion, Luna executed a high-energy activation at Ani-Com & Video games Hong Kong. 

They remodeled Monster Vitality’s sales space right into a hub of pleasure, full with gaming zones, branded photobooths, and reside competitions. Well-liked gaming influencers like Tat Gor and GE of JFFT have been instrumental in driving the occasion’s success, internet hosting actions that blended reside engagement with digital amplification. These efforts not solely introduced the occasion to life but additionally bolstered Monster Vitality’s e-sports presence within the Hong Kong market.

The marketing campaign excelled in aligning with Monster Vitality’s model identification—dynamic, partaking, and community-driven. By involving influencers who genuinely resonated with the gaming viewers, similar to Tat Gor, Luna ensured authenticity in each interplay. 

The live-streamed periods and vibrant social media posts from influencers like Trial & Error additional amplified the marketing campaign’s attain, driving anticipation for the Tokyo Sport Present and solidifying model loyalty among the many e-sports group.

Luna’s capability to combine influencer advertising with broader marketing campaign components like occasion activations and digital media makes them a standout alternative for manufacturers. 

Finest For: Midmarket and Enterprises

Key Companies:

• Finish-to-end influencer advertising marketing campaign administration
• Influencer mapping and partnership coordination
• Distribution technique improvement to amplify campaigns
• Media planning primarily based on social insights and viewers concentrating on
• Paid media administration with real-time optimization
• Effectiveness measurement utilizing customized metrics and frameworks
• Co-creation of genuine and interesting content material with influencers
• Moral and clear marketing campaign execution adhering to trade requirements

We Are Social is a world chief in influencer advertising, famend for its capability to ship campaigns which are each strategic and deeply partaking. Their strategy facilities on managing your entire influencer advertising course of from begin to end, together with mapping out perfect influencers, monitoring marketing campaign progress, co-creating content material, and measuring effectiveness. 

Whether or not working with nano-influencers, celebrities, or anybody in between, they give attention to authenticity and aligning campaigns with a model’s aims to drive tangible enterprise outcomes.

What makes We Are Social stand out is their dedication to moral practices. Transparency and adherence to trade tips are on the coronary heart of all campaigns, making certain partnerships which are each impactful and respectful of moral requirements. Their providers lengthen past influencer advertising to incorporate distribution methods, paid media administration, and effectiveness measurement, providing shoppers a holistic answer to their social advertising wants.

A major instance of their revolutionary strategy is the #PlayWithPringles marketing campaign on TikTok. Tasked with revitalizing the Pringles model for Gen Z in the course of the pandemic, We Are Social created a playful and extremely interactive TikTok problem. 

@gavrilinaa Хэй хэй хэй отрывайся со мной в челлендже #PlayWithPringles ♬ Play Pringles – Pringles

Leveraging the long-lasting Pringles can as a logo of enjoyable and creativity, the marketing campaign impressed customers to share over 2 million unique movies, producing a staggering 4.7 billion views. Engagement charges soared, with 30 occasions increased efficiency in comparison with earlier promotions. 

With their capability to mix creativity, technique, and execution, We Are Social stands out as a go-to influencer advertising company for manufacturers in search of revolutionary campaigns that resonate deeply with their audiences and ship measurable outcomes.

Finest For: Massive Manufacturers

Key Companies:

• Finish-to-end influencer advertising marketing campaign administration
• World influencer community with localized experience in Hong Kong
• Multi-platform marketing campaign execution throughout TikTok, Instagram, and extra
• Creator curation and partnership improvement
• Information-driven methods for viewers concentrating on and engagement optimization
• Actual-time efficiency monitoring and analytics
• Artistic content material co-development tailor-made to model messaging
• Excessive-impact campaigns for model recognition and viewers progress

Open Affect is a world chief in influencer advertising, with a powerful presence in Hong Kong. Recognized for its revolutionary campaigns and data-driven methods, the company helps manufacturers obtain distinctive outcomes by leveraging its world experience and native insights. 

Open Affect prides itself on delivering skilled, extremely strategic campaigns that elevate manufacturers to new heights, connecting them with numerous audiences in one of the crucial dynamic markets on the planet. Whether or not working with native corporations in Hong Kong or worldwide firms, Open Affect’s strategy is marked by creativity, precision, and measurable success.

One in every of Open Affect’s most notable collaborations was with Adidas Originals, the place the company spearheaded a TikTok marketing campaign to focus on creators’ innovation, cultural development, and individuality. With a attain of over 22.6 million followers and practically 1 million views, the marketing campaign re-established Adidas as a model on the intersection of sport and tradition. 

One other standout challenge was the marketing campaign for Disney and Pixar’s Lightyear. Open Affect designed a method to construct pleasure across the film premiere, enlisting creators who have been superfans of Pixar, in addition to DIY artists and entertainers. 

Marketing campaign for Disney and Pixar

This multi-platform effort exceeded all expectations, reaching over 40 million followers and producing 3.86 million natural impressions. The marketing campaign achieved exceptional engagement charges, with an in-feed engagement price of 11.95%, surpassing trade benchmarks and delivering substantial model elevate.

Open Affect’s success lies in its capability to align model aims with the correct creators, making certain campaigns really feel genuine and interesting. 

Finest For: Manufacturers and Businesses of all sizes

Key Companies:

• Influencer advertising throughout macro, micro, and nano influencers
• Marketing campaign administration on Instagram, TikTok, YouTube, and LinkedIn
• Influencer recruitment and efficiency monitoring
• Social listening and technique optimization
• Paid media and lead technology integration
• Analytics and reporting for marketing campaign refinement
• Video advertising and website positioning help
• China-specific social media advertising methods

Straight is a flexible influencer advertising company that stands out for its strategy to deciding on and managing influencer partnerships. With a strong community of influencers throughout Hong Kong, China, and worldwide markets, Straight works with macro, micro, and nano influencers, providing tailor-made options for campaigns of all sizes. 

Their experience extends throughout platforms like Instagram, TikTok, YouTube, and LinkedIn, making certain that manufacturers can attain their goal audiences successfully wherever they’re most lively.

A trademark of Straight’s strategy is their thorough preparation and data-driven technique. Earlier than partaking influencers, they set up detailed choice standards primarily based on marketing campaign objectives, goal audiences, and efficiency indicators. 

By balancing shopper aims with influencer creativity, they foster genuine collaborations that resonate deeply with audiences. The company additionally emphasizes steady monitoring and optimization, leveraging social listening instruments and analytics to refine marketing campaign methods and maximize outcomes.

A standout case research is their work with CryptoLocally, a decentralized peer-to-peer crypto buying and selling platform. Straight applied a twin technique of Google show advertisements and a micro-influencer marketing campaign to develop the platform’s attain past seasoned crypto customers. 

Partnering with over 150 micro-influencers, Straight showcased genuine consumer experiences, driving a ten% conversion price inside six months. This marketing campaign not solely delivered spectacular outcomes but additionally demonstrated the ability of micro-influencers in driving high-quality leads at a decrease value in comparison with conventional promoting.

Straight’s capability to seamlessly combine influencer advertising with broader digital methods similar to paid media, social media administration, and analytics makes them a best choice for manufacturers trying to improve their visibility and engagement. 

Finest For: Small to Medium dimension Manufacturers

Key Companies:

• Influencer choice primarily based on viewers engagement and content material high quality
• Marketing campaign technique improvement and execution
• Social media content material creation and monitoring
• Occasion promotion by influencer attendance
• Product launch campaigns to spice up model consciousness
• Detailed marketing campaign analysis and efficiency reporting

Adting is a Hong Kong-based influencer advertising company that makes a speciality of connecting manufacturers with influencers to ship genuine and impactful campaigns. Centered on cost-effectiveness and measurable outcomes, Adting affords a streamlined, four-step strategy to influencer advertising: creating a promotion technique, matching manufacturers with appropriate influencers, that includes marketing campaign content material on social media, and evaluating marketing campaign efficiency. 

One in every of Adting’s standout options is its dedication to high quality. Influencers are fastidiously chosen primarily based on viewers demographics, engagement charges, and put up high quality, making certain their alignment with shopper objectives. The company additionally emphasizes authenticity, ensuring that social media content material resonates with audiences in an natural and relatable method. Moreover, Adting supplies detailed efficiency stories, equipping shoppers with actionable insights for future advertising initiatives.

A major instance of their experience is the marketing campaign for Chiu Tung, a meals supply spin-off from the favored Chiu Chow restaurant Sang Kee Meals. Tasked with increasing Chiu Tung’s on-line attain, Adting applied an Instagram-focused influencer marketing campaign. 

The marketing campaign reached over 56,000 individuals, drove 11 occasions extra visitors to the model’s web site, and doubled meals orders, showcasing the effectiveness of influencer advertising in elevating model consciousness and driving conversions.

Adting’s capability to attach manufacturers with the correct influencers and ship tailor-made, data-driven campaigns makes it a precious companion for companies trying to improve their visibility within the Hong Kong market. 

Finest For: Small to Medium dimension Businesses and Manufacturers

Key Companies:

• Influencer advertising campaigns with micro and nano influencers
• Key Opinion Shopper (KOC) advertising for genuine viewers engagement
• Internet affiliate marketing packages with real-time efficiency monitoring
• Instagram advertising, together with upkeep and content material creation
• Quick-form video and Reels creation for social media platforms
• Content material creation tailor-made to model voice and viewers preferences
• Stay purchasing campaigns for interactive client experiences
• B2B advertising campaigns that includes trade influencers

Adfocate is a dynamic influencer advertising company in Hong Kong that excels at mixing creativity with strategic execution. The company affords an intensive vary of providers, from influencer advertising to short-form video creation, reside purchasing, and online marketing. 

Recognized for his or her revolutionary campaigns, Adfocate leverages micro-influencers, Key Opinion Shoppers (KOCs), and affiliate packages to create genuine connections between manufacturers and their audiences. Their give attention to driving conversions and measurable outcomes makes them a trusted companion for companies trying to improve model consciousness and engagement.

A standout initiative by Adfocate was the #CLAPTALK marketing campaign for CLAP for Youth@JC. This marketing campaign featured Hong Kong celebrities Flower Sister (花姐) and Anson Lo from the favored TV program Good Evening Present 全民造星. 

The video collection impressed younger audiences by showcasing private tales and providing precious life recommendation. By aligning influential voices with relatable content material, the marketing campaign efficiently motivated youth and bolstered the shopper’s mission of empowering future generations.

One other notable challenge was for 1O1O Enterprise Options, the place Adfocate partnered with trade influencer 聶曈 to create a collection of movies concentrating on a B2B viewers. These movies showcased the model’s providers within the context of a mean buyer’s day by day work life, resonating strongly with the shopper’s viewers. This strategy considerably boosted model consciousness and consideration inside the aggressive B2B sector.

Finest For: Small to Medium dimension Manufacturers

Key Companies:

• KOL identification and marketing campaign technique improvement
• KOL outreach, collaboration, and negotiation
• Content material creation and amplification throughout a number of platforms
• Efficiency monitoring and optimization for campaigns
• Neighborhood administration to foster model loyalty
• Honest KOL pricing and cost-effective advertising options
• Trade-specific KOL networks in vogue, magnificence, sports activities, journey, meals, and finance
• Occasion and media manufacturing for campaigns

Goalry is a premier KOL advertising company in Hong Kong, famend for its capability to ship impactful campaigns by connecting manufacturers with influencers throughout numerous industries. Their complete strategy encompasses all the things from KOL identification to efficiency monitoring, making certain that campaigns are each inventive and data-driven. 

Goalry’s in-depth information of Hong Kong’s market, coupled with an intensive KOL community, positions them as a trusted companion for manufacturers in search of genuine engagement and measurable outcomes.

One in every of Goalry’s standout campaigns was the Chinachem x French Could Marketing campaign, which blended on-line and offline experiences to create a really immersive viewers engagement. That includes the “Draw One thing” idea, the marketing campaign included a customized Instagram Story filter and collaborations with 15+ influential personalities. 

With over 800,000 impressions and 1,000 members, the marketing campaign not solely raised consciousness but additionally established a inventive connection between the model and its viewers.

One other profitable challenge was the Mannings Serum Day & Evening Marketing campaign, which promoted partnered magnificence merchandise to native audiences in Hong Kong. Goalry dealt with the visible and video manufacturing for the marketing campaign, creating content material that resonated with the goal demographic. 

The marketing campaign resulted in over 3,000 new social media followers, considerably enhancing model visibility and engagement.

What units Goalry aside is their versatility in working throughout industries similar to vogue, magnificence, sports activities, journey, meals, and finance. 

Finest For: Small Manufacturers and Midmarket Businesses

Key Companies:

• AI-driven influencer choice and marketing campaign planning
• Finish-to-end marketing campaign execution with fraud safety
• KPI-driven marketing campaign efficiency monitoring and reporting
• Content material creation and amplification tailor-made to model objectives
• Experience in mega, macro, micro, and nano-influencer partnerships
• Superior viewers demographic evaluation for exact concentrating on
• Safe influencer fee and finances administration

GetKobe is a number one influencer advertising company in Hong Kong that leverages superior synthetic intelligence (AI) know-how to create impactful, data-driven campaigns. Recognized for its revolutionary strategy, the company connects manufacturers with related influencers, from mega-celebrities to nano-influencers, making certain excessive relevance and engagement throughout all campaigns. 

With a strong AI platform analyzing 9 key knowledge factors, GetKobe effectively matches manufacturers with the best-fit influencers and forecasts content material efficiency, delivering KPI-driven outcomes with precision.

GetKobe’s experience shines in campaigns just like the Shangri-La Boutique Christmas promotion, the place influencers shared their purchasing experiences and unboxed purchases whereas highlighting the boutique’s distinctive options. 

This marketing campaign achieved a formidable outreach of 467,661 and an engagement price of 1.62%, amplifying the model’s presence in the course of the festive season. By integrating storytelling with promotional codes, GetKobe efficiently blended authenticity with advertising affect.

As an AI-powered company, GetKobe affords a seamless end-to-end course of, from marketing campaign planning to execution and reporting. Their weekly monitoring stories guarantee transparency, whereas fraud safety and safe fee dealing with present peace of thoughts for manufacturers. 

With a deep understanding of Hong Kong’s digital panorama, together with the rising affect of platforms like Instagram, Fb, and YouTube, GetKobe is a trusted companion for manufacturers trying to navigate the area’s dynamic social media market.

Finest For: Massive Manufacturers

Key Companies:

• Influencer identification and marketing campaign technique improvement
• Genuine content material creation with refined, soft-sell narratives
• KOL/KOC curation on platforms like XiaoHongShu (XHS)
• Experiential occasion group for immersive model experiences
• Efficiency monitoring and strategic optimization primarily based on metrics
• Leveraging word-of-mouth (WOM) to drive model interplay and shareability
• Complete coordination and negotiation with influencers

Prizm Group is an award-winning influencer advertising company in Hong Kong identified for its strategic and revolutionary strategy to bridging the hole between manufacturers and customers. By specializing in authenticity, relatability, and belief, Prizm ensures that influencers align seamlessly with a model’s values, creating connections that genuinely resonate with audiences. 

One in every of their standout campaigns was with POLA, a luxurious magnificence model aiming to draw mainland Chinese language vacationers and improve gross sales at their Hong Kong shops. Prizm executed a KOL/KOC marketing campaign on XiaoHongShu (XHS), collaborating with influencers to create immersive content material highlighting POLA’s premium choices. 

POLA case research

The marketing campaign mixed experiential in-store occasions with refined, soft-sell narratives that showcased the model’s merchandise and areas. This effort led to over 150,000 impressions, 67,000 clicks, and 4,000 engagements, efficiently boosting model consciousness and foot visitors throughout a essential festive interval.

Prizm’s capability to adapt to rising tendencies, such because the rise of “deinfluencing,” additional showcases their experience in navigating the dynamic influencer panorama. 

With deep experience in leveraging platforms like XiaoHongShu and a powerful give attention to data-driven refinements, Prizm Group stands out as a trusted companion for manufacturers in search of revolutionary options to reinforce their visibility and engagement in Hong Kong’s aggressive market.