Canva has introduced plans to amass Leonardo.ai, an Australian generative AI content material and analysis startup, as a part of its purpose to construct a “world-class suite of visible AI instruments.” Whereas monetary phrases haven’t been disclosed, the deal will see Canva achieve entry to Leonardo.ai’s lineup of user-customizable text-to-image and text-to-video mills.
Canva has made efforts to diversify its platform with extra workplace suite-like instruments of late, however the visible design and communications platform stays one of many greatest opponents to Adobe’s lineup of artistic software program merchandise. The place the Affinity acquisition could assist Canva to compete in opposition to Adobe software program like Illustrator, Photoshop, and InDesign, Leonardo.ai might be equally poised as an alternative choice to Adobe’s Firefly generative AI fashions.
Leonardo.ai informed DailyTech that its fashions are educated utilizing “licensed, artificial, and publicly obtainable/open supply knowledge,” which is vaguer than Adobe’s coaching disclosure for Firefly. Regardless of this, Adobe suffered backlash to a latest coverage replace that compelled it to explicitly state that consumer knowledge wouldn’t be used to coach the corporate’s generative AI fashions. Canva has a chance to place itself as a rising different, however it must tread fastidiously to keep away from any Adobe-like scrutiny from creators who maintain comparable reservations about generative AI.