In the event you didn’t know Paramount International is about to merge with Skydance, then the brand included of their current investor presentation wish to share an necessary replace. Below its conventional mountain and stars, it shouts PARAMOUNT, utilizing the all-caps styling and arched textual content of the Skydance emblem as an alternative of a extra gently whispered Paramount.
It’s… not good. However, just like the very dangerous Warner Bros. Discovery emblem that appeared in 2021 when their merger was introduced however disappeared by the point the deal closed a yr later, it’s unlikely that is the ultimate model of no matter redesign Paramount would possibly cook dinner up. If and when the deal will get carried out, the brand at the moment in all probability gained’t appear like some poor shmoe needed to jam out a fast synergistic image twenty minutes earlier than an investor presentation.
I don’t find out about you, however I’ve been seeing some model of Paramount’s emblem in entrance of movies for 4 a long time. Films that I bonded over with folks I cherished or escaped into when life was too laborious to take care of. These photographs find yourself tied to that emblem display screen, then each to no matter sentimental expertise I had watching them. It’s like visible consolation meals.
