For thus a few years, the Evernote elephant was a really iconic brand. Evernote was one of many first productiveness apps to embrace smartphones, to allow cross-platform sync, and to make it very easy to retailer and create virtually something. And so Evernote was big.
However Peak Evernote was roughly a decade in the past. Since then, the product has typically felt stagnant (or worse), the corporate churned via executives and enterprise plans, and it appeared like Evernote was slowly turning right into a zombie app. Not gone, not even forgotten, simply type of… there.
In 2022, when Bending Spoons acquired the corporate and shortly after laid off practically all its workers, tens of millions of Evernote customers have been confused about what the longer term held for the instrument they’d relied on for thus lengthy. Issues received even worse when the corporate went basically silent for months. However since then, the narrative and tempo round Evernote has shifted fairly dramatically. In 2024 specifically, Evernote has shipped a laundry checklist of latest options, retooled its design, added some core new performance, and made the app start to really feel fashionable once more. With all that change has come a shift in worth, too — and never everybody’s thrilled.
On this episode of The Vergecast, the third and remaining installment in our collection about productiveness and digital life, we sit down with Federico Simionato, the Evernote product lead at Bending Spoons. We speak concerning the acquisition course of, how he perceives Evernote in right this moment’s panorama, what it took to start out transport new stuff once more, why Bending Spoons modified the subscription worth, and far more.
We additionally discuss the way forward for Evernote, and productiveness instruments generally. Evernote is greater than 20 years previous, and is as such crammed with previous concepts about what folks need and the way they wish to use it. Simionato and his crew are tasked with determining how AI suits into Evernote, how the product ought to combine with all the opposite instruments that now exist, and turning Evernote into one thing that works for the previous customers and appeals to new ones.
If you wish to know extra concerning the issues we focus on on this episode, listed below are some hyperlinks to get you began:
