How to Make Influencer Content into Ads More Effectively

You don’t should look onerous to seek out manufacturers repurposing influencer content material in social media advertisements.

As a result of genuine posts from content material creators don’t really feel like promoting in any respect. 

In case you’re already sitting on influencer content material, utilizing it in advertisements is smart. We’re seeing a bump in our manufacturers that includes Statusphere creators in UGC advertisements on TikTok and Instagram.

However how rapidly you’ll be able to flip influencer content material into advertisements will depend on a number of elements

• Do you’ve got permission to reuse your influencers’ posts? 
• Is your influencer content material really marketing-ready?
• Do you’ve got the bandwidth to run by way of the advert setup course of with creators? 

In case you’re not 100% certain, our influencer advert breakdown and ideas for efficient advertisements may help!

3 Methods to Repurpose Influencer Content material Into Advertisements (from Slowest to Quickest)

Now, onto the great things! 

We’ll chunk: navigating the world of influencer advertisements could be tough. Techniques and terminology are continually evolving, as are the native branded content material advert instruments on TikTok and IG.

That’s why we broke issues down into easy steps! Under are three choices that will help you work out repurpose influencer content material in social advertisements primarily based in your wants and bandwidth.

Oh, and we ranked these choices from slowest to quickest to spotlight how one can your influencer advertisements up and operating ASAP!

1. Manually Request & Repurpose UGC from Creators

Abstract: This selection is for making influencer advertisements that run solely out of your model’s account. In brief, you get permission from a UGC creator to make use of their content material in an advert and set it up as regular. 

Listed below are the steps for making advertisements with influencer content material or UGC manually:

1. Select the influencer and their respective publish you need to promote.
2. Attain out and request permission to make use of their publish in a paid marketing campaign. This may be carried out by way of e-mail, DMs or feedback on their posts.
3. Get the affirmative from the creator in writing. Ideally, you’ll be able to level them to your promotional phrases and situations web page so that they’re clear on what they’re agreeing to.
4. After getting permission to make use of your influencer content material in advertisements, collect the publish(s) and put together the copy to construct your advert. You’ll be able to then add your property immediately into Instagram or TikTok Advertisements Supervisor. Alternatively, you’ll be able to repost the content material your self and use that publish as the premise to your advert.
5. Outline your marketing campaign targets, focusing on and funds. Run your advert as regular.

This methodology of turning influencer-generated content material into advertisements requires some legwork for certain. Verifying possession of a publish and getting permission to publish it as an advert generally is a time-sink. Particularly should you’re managing the method alone or your creators aren’t responsive. 

That mentioned, getting written and express permission is essential for the sake of staying out of authorized hassle. To not point out doing proper by your influencers!

Needless to say you’re additionally on the hook for captions, advert copy and focusing on with this methodology.  That’s why making influencer advertisements this manner is right for manufacturers which have ample expertise operating advertisements on Instagram or TikTok. 

Nonetheless, this strategy works for manufacturers testing influencer advertisements or utilizing creator content material in paid campaigns. You may as well observe these steps when repurposing natural content material.

Having rights-ready content material makes it a lot simpler (and quicker!) to create influencer advertisements at scale. This highlights how Statusphere helps manufacturers operating a excessive quantity of advertisements that includes our creators.

2. Guide Influencer Whitelisting

 Influencer whitelisting (aka “allowlisting”) is the method of acquiring entry to a creator’s current to advertise in social media advertisements. Relying on the permissions you’ve got arrange, these advertisements can run by way of the creator’s account or your model’s account. 

Whether or not you name it whitelisting or allowlisting, the idea is identical: taking an current influencer publish and getting permission on-platform to handle by way of Advertisements Supervisor. 

There are barely totally different steps relying on whether or not you’re doing whitelisting on Instagram or TikTok. That mentioned, right here’s a simplified rationalization of influencer whitelisting: 

1. Select the influencer and items of content material to advertise. Decide whether or not you need to run the advert by way of your model account or the influencer’s account.
2. Attain out for permission from the creator to run your content material as advertisements. The creator should authorize your model to run advertisements on both the account or post-level. This may be carried out on-platform.
3. Coordinate the whitelisting course of. This includes Instagram and TikTok’s branded content material instruments and getting advert codes from creators. For extra context, take a look at in-depth posts on whitelisting on each TikTok and Instagram.
4. Verify that you’ve entry to your creators’ content material in Advertisements Supervisor.
5. Outline your marketing campaign targets, focusing on and funds. Run your advert as regular.

Whereas this course of could be quicker than asking for permission manually, it does nonetheless require some coordination in your half. Additionally, a number of steps for the creators you’re employed with. For instance, TikTok Spark Advertisements require retrieving a code from creators earlier than operating an advert.

Whitelisting influencer content material is right for manufacturers with ongoing relationships with a number of creators. When you’ve gone by way of the method with a creator as soon as, repeating the method is way simpler. That is an environment friendly option to make advertisements with influencer content material when working with the identical creators long-term.

3. TikTok Spark Advertisements & Instagram Partnership Advertisements

Abstract: With TikTok Spark Advertisements and Instagram Partnership Advertisements, creators immediately grant manufacturers the flexibility to run advertisements with their property with advert codes. As soon as granted, advertisements could be run at any time with out express fixed back-and-forth with creators. These advertisements can run on the post-level and account degree from both the model or creator’s account.

Right here’s a fast rundown of the method for each platforms:

1. Creators grant manufacturers choices to advertise posts as advertisements by toggling it on of their account settings on TikTok or Instagram (see the instance picture under).
2. Manufacturers can then run advertisements with post-level permissions utilizing the creator’s account or content material. .
3. Manufacturers can even handle creator partnerships and their means to run advertisements by way of their accounts or on the publish degree.

Under is an instance of Instagram’s branded content material toggle and Partnership advert codes for repurposing influencer content material into advertisements:

And here is what that toggle seems to be like when getting advert codes from influencers on TikTok:

This strategy is a big time-saver for manufacturers and creators alike. That is why each events contemplate it the easiest way to make advertisements with influencer content material.

What Manufacturers Ought to Think about Earlier than Repurposing Influencer Content material into Advertisements

For client manufacturers, reusing influencer content material in advertisements makes good sense. 

Doing so is a primary option to squeeze extra ROI out of your influencer advertising. There’s a motive why increasingly more manufacturers are incorporating advertisements into their methods.

Meta themselves declare that creator-based advertisements see greater ROAS than non-creator advertisements. TikTok likewise touts engagement and conversions by way of creator-based Spark Advertisements.

That mentioned, repurposing influencer-generated content material and maximizing your outcomes requires planning. Assuming you’ve got influencer posts on deck, we’ll wrap up with a number of ultimate factors to contemplate.

Platforms & Codecs for Influencer Advertisements (Reels vs. TikTok)

It’s no secret that short-form video is the bread and butter of manufacturers operating social advertisements.

Video advertisements are a part of the seamless scrolling expertise of TikTok and Reels — carried out proper, they actually don’t really feel like advertisements within the slightest.

Likelihood is you’ve seen a growth of video advertisements versus static photos on Instagram. That’s as a result of IG goes all-in on Reels and the format’s engagement continues to skyrocket. In the meantime, TikTok continues to yield huge outcomes for manufacturers. The truth that 52% of TikTokers say they discover new merchandise from advertisements on the platform is staggering.

Anecdotally, we’ve seen firsthand how our personal manufacturers and creators have adopted an influencer advertising technique targeted largely on short-form video content material. In case you gathered influencer content material on a specific social channel, it is smart to begin there.

Aligning Your Influencer Advertisements with Related Goals

No surprises right here: your advertisements ought to align together with your influencer advertising targets. 

CPG, ecommerce and retail manufacturers will rightfully gravitate towards targets associated to guide era driving site visitors to particular promotions or merchandise. Bonus factors should you’re retargeting individuals who’ve engaged together with your model lately.  

Each TikTok and Instagram assist you to select targets primarily based on consciousness, engagement, conversions and extra. Meta, particularly, does an excellent job of guiding you in the correct path should you’re new to the method.

In case you’ve run profitable paid campaigns targeted on selling merchandise previously, you’ll be able to slot in your influencer content material seamlessly. 

Incorporate Your Greatest Influencer Content material into Your Advertisements

Typical knowledge says that your top-performing creator posts are perfect for advertisements.

We agree! It’s vital to personal your metrics and efficiency knowledge so you’ll be able to decide and select influencer content material to run as advertisements with out second-guessing your content material.

That is yet one more place the place Statusphere may help in an enormous manner. Our platform instantly identifies your only influencer content material in a matter of seconds by way of your model dashboard. For instance, you’ll be able to see at a look which items of content material boast the best engagement charges. 

With in-depth reporting at your fingertips, you’ll be able to determine top-performing posts to advertise as a part of your influencer advertising technique.

Easy methods to Flip Influencer Content material into Advertisements with Confidence

Aligning influencers together with your paid campaigns is a confirmed option to see extra ROI from each.

Operating advertisements with content material creators is simpler while you’re working with a excessive quantity of creators. The extra influencer posts you earn, the extra choices and alternatives to create high-performing advertisements. 

And should you want rights-ready influencer content material at scale, Statusphere may help.

Our micro-influencer advertising software program matches manufacturers with creators from our vetted influencer group utilizing 250+ distinctive, first-party knowledge factors. Since our creators grant content material utilization rights after they’re accepted into our community, you’ll be able to flip your influencer content material into advertisements ASAP.

To not point out you’ll be able to generate immediate UGC advert codes for TikTok and IG in our platform.

Need to study extra about our software program? Get in contact with one in all our consultants to see how we are able to optimize your influencer advertising technique with assured content material at scale.

This text was first revealed in July 2023. It was final up to date January 20, 2025.