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Max is getting Google AI-generated closed captions

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Warner Bros. Discovery (WBD) is partnering with Google Cloud to generate closed captioning for content material on the studio’s Max streaming service within the US. WBD will use a brand new “caption AI” resolution that runs on Google Cloud’s Vertex AI platform to generate speech-to-text for some reveals, beginning with “unscripted programming.”

Captions generated for the Max reveals could have human oversight for high quality assurance. Based on Google, the workflow will cut back caption file creation time by as much as 80 % and lower prices by as much as 50 % in comparison with handbook strategies. WBD will constantly refine and prepare caption AI to make fewer errors.

Notably, most content material on Max already has closed captioning tracks, and WBD hasn’t stated how extensively it should use caption AI. Computerized speech-to-text companies for video captioning have been obtainable for years, however with a big studio like WBD now testing the newest AI for the job, we’d see a future the place the tech is the norm for this process.

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