You might need observed an unfamiliar icon in your app drawer in the present day. Don’t be alarmed, as a result of that’s the brand new emblem for Meta’s XR content material retailer, and it’s setting the stage for extra adjustments but to return.
Two brief years in the past, Quest’s content material retailer was merely referred to as ‘Oculus’, making for one of many final holdouts of Oculus branding after Fb rebranded to Meta in 2021.
The cellular app ultimately obtained the rebrand too, renaming it from ‘Oculus’ to ‘Meta Quest’ in August 2022.
Now, Meta is getting ready for one more strategic shift because it readies its XR content material retailer for third-party headsets for the primary time, renaming its cellular app to ‘Meta Horizon’.
The corporate introduced again in April it plans to open up the Quest working system to third-party OEMs, together with Asus, Lenovo, and Xbox. When, how and what these units will seem like, we simply can’t say—though we’re hoping to be taught extra at Meta’s Join 2024 dev convention in September.
This comes half and parcel with two superficial adjustments the corporate introduced again in April: Quest OS is now referred to as ‘Meta Horizon OS’, and the Quest Retailer is now referred to as the ‘Meta Horizon Retailer’.
The Quest identify isn’t going anyplace although, at the least not within the brief time period. Meta stated in April it’s going to proceed producing Quest to showcase its {hardware} and software program developments. This additionally means the corporate will successfully be competing towards its {hardware} companions, which CEO Mark Zuckerberg envisions might want to faucet into “particular use circumstances” to finest differentiate themselves.
