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Meta, Snap, and TikTok partner to stop the spread of suicide and self-harm content

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Image of the Meta logo and wordmark on a blue background bordered by black scribbles made out of the Meta logo.

Meta, Snap, and TikTok have based a brand new program known as Thrive to assist cease the unfold of graphic content material depicting or encouraging self-harm and suicide. Thrive allows taking part firms to share “alerts” to alert one another of violating content material on their platforms.

Thrive is constructed together with the Psychological Well being Coalition, a charitable group that claims it really works to take away the stigma round psychological well being discussions. Meta says it supplies the technical infrastructure behind Thrive that allows “alerts to be shared securely.” It makes use of the identical cross-platform sign sharing tech used within the Lantern program, which is designed to assist battle youngster abuse on-line. Collaborating firms can share hashes that match the violating media to sign it to one another.

Meta says it’s already made such content material more durable to seek out on its platform however that it’s making an attempt to depart room for folks to debate their psychological well being, suicide, and self-harm tales, so long as they aren’t selling it or offering graphic descriptions.

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Based on Meta’s charts, the corporate takes motion on hundreds of thousands of items of suicide and self-harm content material each quarter. Final quarter, it restored an estimated 25,000 of these posts, most of them after a person appealed.

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