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Microsoft is using Bing to trick people into thinking they’re on Google

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The Bing logo on a pastel background

Microsoft is pulling yet one more trick to get folks to make use of its Bing search engine. When you use Bing proper now with out signing right into a Microsoft account and seek for Google, you’ll get a web page that appears an terrible lot like… Google.

It’s a transparent try from Microsoft to make Bing appear to be Google for this particular search question, and different searches simply listing the standard Bing search outcomes with out this particular interface. The Google consequence features a search bar, a picture that appears lots like a Google Doodle, and even some small textual content below the search bar identical to Google does. Microsoft even routinely scrolls down the web page barely to masks its personal Bing search bar that seems on the high of search outcomes.

The Bing search consequence for Google proper now has a particular interface.
Picture: Tom Warren / The Verge

Whereas Bing nonetheless surfaces search outcomes for Google beneath this spoofed Google UI, lots of people will see this interface once they configure a brand new PC and seek for Google within the tackle bar of Microsoft Edge. As 9to5Google factors out, it’s a sneaky transfer from Microsoft to try to hold folks utilizing Bing as a substitute of switching to Google.

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Google additionally has its personal notifications on its web sites to encourage folks to obtain Chrome as a substitute of Microsoft Edge, however they’re nowhere close to as aggressive as Microsoft’s use of working system-level popups and web site modifications.

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