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Netflix co-CEO Ted Sarandos lately sat down for a wide-ranging interview with The New York Instances, discussing a variety of subjects, together with the potential influence of synthetic intelligence (AI) on the leisure trade and even the current field workplace successes of “Barbie” And “Oppenheimer”, which he thinks would have been simply as profitable on Netflix.
Sarandos tried to allay fears that AI would change human creatives, saying, “I do not imagine an AI program goes to write down a greater screenplay than an awesome author, or change an awesome efficiency, or that we gained.” I am unable to inform the distinction.”
The director in contrast the mixing of AI into the inventive course of to technological advances of the previous, arguing that these developments finally led to progress and elevated employment within the trade. “AI isn’t going to take your job,” Sarandos mentioned. “The one who makes use of AI properly can take your job.”
Sarandos’ feedback come as Hollywood grapples with considerations about job safety and the position of AI within the leisure trade. Final yr, writers, actors and others concerned in manufacturing went on strike searching for safety from using AI, fearing the know-how might change them. Finally, the sector got here to an settlement.
Regardless of the challenges, Sarandos stays optimistic about the way forward for Netflix and the position of human creatives within the age of AI. He believes that varied types of leisure are “true artwork types” and that the corporate’s give attention to viewers reception will proceed to find out its success.
Sarandos tried to allay fears that AI would change human creatives, saying, “I do not imagine an AI program goes to write down a greater screenplay than an awesome author, or change an awesome efficiency, or that we gained.” I am unable to inform the distinction.”
The director in contrast the mixing of AI into the inventive course of to technological advances of the previous, arguing that these developments finally led to progress and elevated employment within the trade. “AI isn’t going to take your job,” Sarandos mentioned. “The one who makes use of AI properly can take your job.”
Sarandos’ feedback come as Hollywood grapples with considerations about job safety and the position of AI within the leisure trade. Final yr, writers, actors and others concerned in manufacturing went on strike searching for safety from using AI, fearing the know-how might change them. Finally, the sector got here to an settlement.
Regardless of the challenges, Sarandos stays optimistic about the way forward for Netflix and the position of human creatives within the age of AI. He believes that varied types of leisure are “true artwork types” and that the corporate’s give attention to viewers reception will proceed to find out its success.
