A giant sale on PSVR 2 pushed the headset’s vacation gross sales quantity on Amazon US larger than may need been anticipated, promoting almost 5 occasions greater than final 12 months.
PSVR 2’s Black Friday and vacation sale introduced an enormous 42% low cost on the Horizon bundle of the headset, dropping the US worth from $550 to $350.
Predictably, the sale elevated the gross sales quantity of the headset, however by even multiple may need anticipated. PSVR 2 noticed almost 5 occasions the height gross sales quantity on Amazon US through the 2024 vacation season because it did in 2023.
Granted, it’s essential to notice that the headset didn’t get any notably large gross sales within the 2023 vacation season. However nonetheless, one is likely to be inclined to suppose that when you minimize the worth of one thing by 50%, then you definately would anticipate to promote 50% greater than you’d have in any other case. On this case, we will see that PSVR 2 has a far totally different relationship between worth and gross sales.
In 2024, Sony began the sale forward of Black Friday and stored it operating effectively into the brand new 12 months. The sale lasted so lengthy that it appears the corporate might have been making an attempt to unload inventory, maybe as a result of it has a brand new SKU on the way in which (like a brand new bundle or decrease value redesign). Whereas some have urged that Sony might be dropping religion within the headset and making an attempt to do a firesale earlier than discontinuing it, we expect it’s seemingly the corporate continues to supply the headset no less than till its subsequent console cycle, even when it doesn’t put a lot weight behind it within the meantime.
