Amazon.com Inc. dominates North American on-line retail in 2024, capturing greater than 39% of the {dollars} spent on-line final yr by shoppers in the USA, Canada and Mexico, knowledge exhibits. Nevertheless it faces important challenges from store-based retailers promoting on-line, in addition to marketplaces. As well as, it should deal with two fast-growing Chinese language newcomers to the market, Temu and Shein.
These conclusions emerge from a first-ever Digital Commerce 360 evaluation of the 50 hottest retail websites by way of internet gross sales to North American shoppers.
For 20 years, Digital Commerce 360 has analyzed the gross sales of prime on-line retailers and types based mostly on their house base. For instance, the Digital Commerce 360 Prime 1000 report digs into the worldwide on-line gross sales of the 1,000 largest on-line sellers headquartered in North America. On this sequence, we have a look at it from the patron’s perspective: That are the 50 retailer websites and marketplaces the place North America’s internet buyers purchase probably the most?
Prime 50 on-line retailers dominate North American ecommerce
The Prime 50 represents the majority of North American ecommerce: Greater than 84% of the {dollars} North American shoppers spent on-line in 2023 had been with these 50 corporations. Whereas Amazon is by far the chief, taking a look at North American on-line gross sales reveals some necessary insights on different corporations which can be profitable, or not profitable, within the North American ecommerce market.
Amazon’s share of North American ecommerce
The North American on-line retail market by nation
Customers in the USA accounted for 94.3% of the $1.170 trillion in on-line purchases by North American buyers in 2023, with their friends in Canada and Mexico roughly splitting the remaining. On-line retail gross sales in Mexico surged by 34.0% in 2023 over the prior yr, in contrast with 10.0% in Canada and 9.0% within the U.S.
Gross sales for the Prime 50 on-line purchasing websites grew by 10.4% in 2023 to $985.96 billion. Because of that above-market development, the Prime 50’s share of North American ecommerce elevated to 84.3% in 2023 from 83.4% in 2022.
Composition of the Prime 50 on-line gamers
Retail chains that function bodily shops characterize 24 of the 50 corporations ranked within the Prime 50. Pure marketplaces and shopper model producers are subsequent with eight every. Internet-only retailers, together with Amazon, take seven of the Prime 50 slots and direct entrepreneurs three.
Service provider varieties of the Prime 50
Of the Prime 50 gamers, 39 are based mostly in North America, all however one in the USA. The lone Canadian firm to make the checklist is Hudson’s Bay Co., which owns a serious Canadian division retailer chain of the identical identify in addition to U.S.-based chains Saks Fifth Avenue and Lord & Taylor.
Seven Prime 50 corporations are based mostly in Europe, together with three in Germany (meal-kit vendor HelloFresh, internet and catalog retailer Otto Group and sportswear model adidas AG.) Style conglomerate LVMH and cosmetics model L’Oreal S.A. make up the French contingent. Netherlands-based grocer Ahold Delhaize, which owns such U.S. grocery store chains as Meals Lion, Large Meals and Cease & Store, and Swiss sweet maker Nestle additionally make the checklist.
Chinese language corporations take 4 spots within the checklist. That features the 2 relative newcomers, Temu and Shein. It additionally counts representatives of the 2 main e-retail gamers in China, web-only retailer JD.com and Tmall, an internet market owned by Alibaba Group.
Composition of Prime 50 by house area
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