Home Tech News Samsung announces The Frame Pro: could this be the perfect TV?

Samsung announces The Frame Pro: could this be the perfect TV?

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A hands-on photo of Samsung’s The Frame Pro TV at CES 2025.

Samsung’s The Body has been enormously fashionable ever since its launch. There’s no scarcity of imitators at this level, with different producers attempting their hand at making a TV that seamlessly blends in with residence decor and can even convincingly appear like wall artwork when idle. However none have captured lightning in a bottle fairly like Samsung.

And in 2025, Samsung is seeking to fend off copycats by introducing The Body Professional. With the paintings aspect of issues nicely dealt with, now the corporate is aiming to make The Body Professional a superb TV for every thing else. The Body has nailed the aesthetics and magnificence from the beginning. Folks purchase it for the vibe greater than anything. However as a TV, it’s at all times simply been, nicely… advantageous. There wasn’t a lot wow issue by way of brightness or the general image high quality that got here with the great design. That may be altering now.

There are two primary upgrades that put the “professional” in The Body Professional. First, Samsung is transferring to Mini LED, which the corporate says will give The Body Professional a lift in distinction, brightness, and black ranges. The common Body, which isn’t going wherever, has by no means provided any native dimming to talk of.

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However there’s an essential caveat: this isn’t Mini LED within the common sense. Usually, Mini LED TVs include a ton of small dimming zones behind the display screen. This lets them be far more exact in lighting up solely the sections of the show that want it whereas preserving black ranges and shadow element elsewhere. The Body Professional doesn’t try this.

The Body Professional makes use of Mini LEDs, however they’re on the backside of the panel — not behind it.

As a substitute, Samsung is inserting Mini LEDs alongside the underside of the display screen, whereas claiming that this strategy nonetheless produces some degree of native dimming. To me, all of it nonetheless very a lot appears like an edge-lit TV. However I’ll give this “Mini LED” tech a good likelihood each time I get one in for assessment.

Samsung can be boosting The Body Professional’s most refresh price from 120Hz to 144Hz, so PC players can get even smoother visuals than earlier than. However should you had been hoping “professional” may lastly imply Dolby Imaginative and prescient assist, that’s nonetheless a no.

The Body has at all times been one thing of a compromise; possibly you’ve acquired a major different who refuses to permit a boring black rectangle into the lounge. So that you, being the nice and thoughtful individual you might be, finally comply with “settle” on The Body. After first listening to about The Body Professional, I used to be hopeful that it will be a lot much less of a compromise.

However this asterisk round Mini LED has me rather less excited. Like current fashions, The Body Professional’s show has a matte end to provide your most well-liked artwork a extra genuine look and masks the truth that you simply’re a display screen. However matte screens can typically reduce a show’s punch, so real Mini LED backlighting might’ve helped fairly a bit in that regard.

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There’s no extra wire operating from Samsung’s breakout field to the precise TV.

You plug your sport consoles, streaming containers, and different gadgets into the Wi-fi One Join Field.

The second main enchancment is that The Body Professional not has a skinny wire operating between it and Samsung’s breakout field that homes all of the HDMI inputs and the TV’s different brains: that connection has gone absolutely wi-fi. This can end in an excellent cleaner look with much less cable litter. And the Wi-fi One Join Field, which helps as much as Wi-Fi 7, eliminates one more telltale signal that The Body Professional is a tv. Now, all you’ve acquired to fret about concealing is the show’s energy wire. Samsung says the wi-fi connection between the field and TV works at distances of as much as 10 meters, “even with obstacles in its path.”

The Wi-fi One Join Field will be positioned as much as 10 meters away.

The Body Professional can be getting the identical litany of AI-powered options as Samsung’s different 2025 TVs. AI is such a spotlight this yr that there’s a devoted button on the distant for activating Click on to Search, which might present you “who the actors are in a given scene, the place that scene is happening, and even the clothes the characters are carrying,” in keeping with Samsung’s press launch.

A brand new Samsung Meals function can acknowledge dishes onscreen and give you the recipes to make them — or one thing in the identical ballpark, no less than. Past that, the corporate is dialing up its AI-enhanced image and sound optimizations, and AI can be reaching into accessibility options like Stay Translate, which might “immediately translate closed captions on stay broadcasts in as much as seven languages.” That’s very neat.

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The essential query is one I can’t reply but: how a lot will this factor price? How way more costly will The Body Professional be in comparison with the common mannequin? Samsung gained’t be sharing pricing particulars till nearer to the spring when it ships. If the corporate will get cocky and goes too excessive, that would spoil a whole lot of the enchantment right here. However should you already know that some model of The Body is in your future, you’re most likely very glad that The Body Professional now exists.

Images by Chris Welch / The Verge

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