Amazon despatched out 5 totally different invitations to its upcoming product occasion, and when pieced collectively, they spell out a well-known phrase: Alexa, the title of the corporate’s digital voice assistant.
We assumed the occasion could be about Alexa’s long-heralded renaissance, and given this message, plus Amazon telling Reuters that the occasion will probably be Alexa-focused, it appears sure the brand new Alexa will arrive this month.
The not-so-hidden message means that on the occasion, which is being held on February twenty sixth in New York Metropolis, Amazon will launch the brand new generative AI-powered model of its voice assistant. First introduced in September 2023, this “New” Alexa has suffered quite a few delays together with reported struggles to merge Alexa’s present capabilities with the revamped voice assistant. But it surely seems prefer it’s go time.
Reuters additionally studies that, based on individuals aware of the matter, the upgraded Alexa debuting on the occasion will exhibit new options, together with responding to a number of prompts in sequence and performing “as an ‘agent’ on behalf of customers by taking actions for them with out their direct involvement.”
Nevertheless, there’s nonetheless an opportunity the New Alexa will probably be a no-show. Reuters additionally studies that Amazon executives have scheduled a “Go/No-go” assembly for February 14, the place they’ll “make a closing determination on the ‘avenue readiness’ of Alexa’s generative AI revamp.”
