TikTok & Instagram Campaigns That Sell Adventure & Experience Travel [What’s Working Now]

In 2025, TikTok and Instagram aren’t simply social media platforms—they’re journey tourism powerhouses. From viral movies to beautiful Reels, social media is now the go-to place for wanderlust-fueled audiences—and types are capitalizing on it.

Nevertheless it’s not all about celeb endorsements anymore. Influencer advertising, notably with micro-influencers and actual vacationers, is the brand new frontier. Add within the rise of AI-driven personalization and the Q5 surge on TikTok, and also you’ve acquired a recipe for content material that’s not possible to disregard.

Take Solar Peaks Canada, for instance—a marketing campaign that completely encapsulates the evolving traits. With breathtaking views, genuine content material, and a strategic partnership with the influencer @CalSnape, this marketing campaign garnered hundreds of thousands of impressions and earned media worth that can make your head spin.

Preserve studying to dive into how this marketing campaign went down and discover different revolutionary methods which might be reshaping the journey tourism business. Belief us, it’s well worth the journey.

1. Solar Peaks Canada Instagram Marketing campaign Overview: A Snow-Capped Success

In the case of winter adventures, there’s one query that instantly springs to thoughts: What’s higher than snowboarding down powdery slopes with no crowds round? Reply: A strategically executed Instagram marketing campaign that brings this snowy dream to life.

Enter Solar Peaks Canada’s marketing campaign—displaying off its serene, crowd-free ski runs, scenic views, and a lineup of festivals—just like the winter trip you by no means knew you wanted till you noticed it in your feed.

The marketing campaign had a single, crystal-clear objective: get the adventure-hungry Pacific Northwest crowd to commerce of their common winter getaway spots for Solar Peaks’ hidden gem of a resort.

So, how do you seize the eye of winter sports activities lovers in a world flooded with #WinterWonderland hashtags? Influencers. Particularly, two Instagram heavy-hitters, together with @CalSnape, Canada’s Instagram sensation, who may make snow appear to be it belongs in a Vogue unfold. They did not simply put up a few cozy photographs by a hearth—this was content material made to be swooned over.

Strategic Execution: The Social Snowstorm

• Concentrating on: The marketing campaign hit the candy spot—Pacific Northwest journey seekers. No large web right here; this was a laser-focused method.

• Content material: Gorgeous visuals paired with IG tales and short-form movies stored the content material recent and fascinating. It’s like watching a film the place the setting is pure winter magic—and also you’re simply ready for the following snow-filled plot twist.

• Engagement: With over 500K engagements and 500K video views, the marketing campaign was just like the viral dance problem of winter trip content material—no marvel it stored individuals hitting “like” and mentally packing their baggage.

Outcomes: Chilly, Laborious, and Lovely Numbers

• 6.1M Impressions: That is the equal of each skier on Earth seeing your content material at the very least as soon as. Spectacular, proper?

• $248K Earned Media Worth: A strong return on funding, proving that well-executed influencer advertising actually pays off (pun supposed).

• .09 Price Per Engagement: A fraction of a cent for every significant interplay? This marketing campaign’s effectivity is sort of as flawless because the powder on these slopes.

Wrap-Up: Snowboarding to Success

Solar Peaks nailed it with a strategic influencer-led method that was as refreshing as a mountain breeze. With visuals that made everybody want they have been sipping sizzling cocoa on a ski carry and a rigorously chosen influencer lineup that had audiences hooked, this marketing campaign efficiently took Solar Peaks from an unknown winter wonderland to the go-to vacation spot for snow lovers.

2. Heritage Park Instagram Marketing campaign Overview: A Feast for the Senses and the Feed

Once you consider residing historical past, you may image dusty previous books or dry museum displays. However Heritage Park in Calgary? It’s something however dusty. This residing, respiratory slice of Canada’s previous got here to life in essentially the most Instagrammable method attainable, because of a strategic influencer occasion that made foodies and historical past buffs alike drop the whole lot to go to the park—and put up about it.

The Strategic Execution: Historical past with a Aspect of Meals

Heritage Park, Western Canada’s largest residing historical past museum, wished to point out off its upcoming summer time menu in a method that may make meals lovers drool and historical past lovers geek out. So, how do you carry collectively each worlds? Influencers.

Particularly, 16 top-notch influencers from Calgary’s meals and life-style scene who got here collectively for a night of feasting at Gasoline Alley. Consider it as a gourmand throwback, the place individuals get to feast on a selection of delectable eats whereas wandering by means of Canada’s previous. Not your common dinner, proper?

• Goal Viewers: Heritage Park focused foodies and native life-style influencers to point out off its unbelievable eating choices in a method that felt genuine and relatable. These influencers didn’t simply snap a pic; they acquired immersed within the expertise and shared it with their engaged audiences.

• Content material Technique: With 34 posts (and numerous tales) over Instagram, these influencers didn’t simply scratch the floor. They went deep, displaying off the whole lot from the old-school attraction of Gasoline Alley to Instagram-worthy plates of mouthwatering meals that had their followers salivating.

• Occasion Execution: From the primary chunk to the final shot, each element was designed to entice audiences with one thing greater than only a meal—it was an expertise, wrapped in a historic bundle. And let’s be actual: any marketing campaign the place meals and historical past meet shall be posted, shared, and celebrated.

Outcomes: A Banquet of Impressions

• 60.1K Impressions: Heritage Park hit a important course of impressions, which means a ton of eyes have been on the park’s scrumptious choices.

• 1.37K Engagements: With 1.37K engagements, we’re speaking a couple of hearty serving to of interactions that seemingly led to some reservations being made.

• 16 Creators, 34 Posts: From Calgary’s foodie elite to life-style influencers, this occasion created a ripple impact that went far past the park’s gates. These posts weren’t nearly meals—they have been about telling a narrative, one which inspired followers to step into the previous whereas tasting the long run.

Wrap-Up: An Instagram-Sized Success

Heritage Park’s marketing campaign proved that historical past isn’t only for textbooks—it may be recent, enjoyable, and scrumptious too. By teaming up with influencers who understood the right way to mix the previous with the brand new, they turned a go to to the park into an expertise that was not possible to disregard.

With greater than 60,000 impressions and engagement that proved how a lot their viewers beloved the content material, Heritage Park didn’t simply serve up meals—they served up a memorable advertising second that left individuals hungry for extra.

3. Creator Co: Banff Marketing campaign Overview: The Nice Outside Will get a Social Makeover

Banff Nationwide Park has all the time been identified for its beautiful landscapes—majestic mountains, vibrant lakes, and countless journey. However when Journey Alberta and Banff Lake Louise Tourism determined to present the park a digital makeover, they didn’t simply cease on the regular scenic pictures.

Oh no, they went all-in with an influencer marketing campaign that modified the best way individuals see winter journey—and had the web falling in love with ice bubbles, of all issues.

Strategic Execution: Nature Meets Affect

Think about this: 27 creators, hand-picked from across the globe, every with a novel voice, have been invited to the guts of Canada’s iconic Rockies. The twist? They weren’t given a inflexible itinerary. Nope, that they had the liberty to discover Banff at their very own tempo—no shackles, no constraints.

They have been free to create content material nonetheless they noticed match: pictures, movies, music, even effective artwork. It was like giving a child a vast sweet store expertise however within the type of epic mountain landscapes and crystal-clear lakes.

• Freedom to Discover: This wasn’t your customary ‘right here’s an inventory of locations to go to, now go create’ method. The creators had room to breathe, and their content material mirrored that authenticity. Whether or not it was snapping photographs of breathtaking peaks or creating vibe-filled TikTok montages, their real reactions to Banff’s magnificence spoke volumes.

• All the time-On Content material Technique: With an “always-on” method, Banff’s presence didn’t simply hit a one-off spike in engagement—it stored rolling, just like the snowball impact of a winter avalanche. The creators have been continuously sharing their experiences, making Banff a fixture on social feeds all winter lengthy.

• A number of Mediums, A number of Messages: This marketing campaign didn’t simply depend on static posts. Banff’s content material got here to life throughout photographs, movies, music, and extra, reaching an viewers of each sort of content material shopper. From informal scrollers to hardcore journey seekers, Banff had one thing for everybody.

Outcomes: A Social Avalanche

• 15.2M Natural Attain: That’s proper—over 15 million individuals throughout the globe acquired a glimpse of Banff’s winter magnificence. It’s the form of attain that makes you marvel if there was any snow left in any case that digital site visitors.

• 1.8M Engagements: With almost 2 million interactions, Banff’s content material didn’t simply sit there—it sparked conversations, pleasure, and a thirst for journey.

• 200+ Posts: Greater than 200 items of content material, every showcasing Banff’s breathtaking landscapes, epic adventures, and people iconic ice bubbles, flooded the web. This wasn’t only a marketing campaign; it was a visible takeover.

Wrap-Up: Banff Turns into a World Star

Banff didn’t simply get on the map with this marketing campaign—it outlined the map for winter tourism. Because of the distinctive method of giving creators whole freedom to discover and share their experiences, Banff captured hearts and feeds alike.

Whether or not it was Instagram posts, TikToks, or the viral ice bubble second that put Abraham Lake on the worldwide radar, the Creator Co: Banff marketing campaign introduced the Rockies straight to our screens. And we’re all the higher for it.

4. Centre Parcs #UrlaubHeißtCenterParcs Marketing campaign Overview: Nature Meets Influencer Magic

When Centre Parcs determined to launch the #UrlaubHeißtCenterParcs marketing campaign, they weren’t simply promoting weekend getaways—they have been providing the last word nature-filled escape with a facet of influencer storytelling.

And let’s be actual, if there’s one factor influencers do effectively, it’s turning an abnormal weekend into one thing that appears prefer it belongs in a wellness retreat industrial. That’s precisely what this marketing campaign served up: a sprinkle of nature, a splash of journey, and an entire lot of Instagram-worthy moments.

Strategic Execution: A Good Mixture of Life-style & Journey

Centre Parcs didn’t simply go for any influencers—they introduced collectively the dream group to seize the essence of what their vacation parks have been all about: household, rest, and the good open air.

• Concentrating on the Proper Viewers: The marketing campaign hit a number of audiences with a well-rounded choice of influencers. From family-oriented content material creators to best-ager life-style influencers, the range in creators made the content material really feel actual and relatable to a broad viewers. In spite of everything, who doesn’t wish to see a household having fun with s’mores round a campfire or a pair having a peaceable nature stroll and not using a single display screen in sight? (It’s mainly the dream, proper?)

• Content material Technique: The content material was laid out as an ongoing story throughout the influencers’ stays, making followers really feel like they have been a part of the holiday expertise from begin to end. After which, growth—the grand finale: a well-curated ultimate put up that introduced all of it collectively. It’s like watching a trip unfold in real-time, however with the added bonus of influencer charisma.

• Flexibility = Authenticity: The great thing about this marketing campaign lay in its freedom. The influencers weren’t confined to a script or pressured itinerary. They may share their real expertise, making it really feel extra like a advice from a buddy than a paid promotion. And let’s be trustworthy, the extra pure it feels, the higher it resonates with an viewers.

Outcomes: It’s a Story Everybody Needed to Hear

• Whole Views (Story): Over 2,000 views! That’s greater than just some curious scrollers—it’s a strong viewers tuning in to see real-life experiences from their favourite influencers.

• Whole Interactions: 500+ interactions confirmed that the content material was doing extra than simply filling up feeds—it was partaking individuals and sparking dialog.

• Hyperlink Clicks: 200 clicks meant that folks didn’t simply watch; they have been sufficient to study extra, proving the marketing campaign’s effectiveness in driving site visitors.

Wrap-Up: A Weekend within the Highlight

Centre Parcs’ #UrlaubHeißtCenterParcs marketing campaign wasn’t nearly showcasing the great thing about their parks—it was about telling a narrative that felt private, partaking, and completely relatable. With the proper mixture of influencer freedom, life-style enchantment, and real-time content material, this marketing campaign made nature really feel accessible and, dare we are saying it, even Instagrammable.

5. CEEK x BXR Retreats: Health Meets 5-Star Luxurious

In the case of health retreats, we frequently envision yoga mats, inexperienced smoothies, and barefoot bliss in the midst of nature. However when BXR launched its worldwide retreat program, they determined to take issues up a notch. Enter CEEK—their mission: to point out the world that luxurious health getaways might be as a lot about five-star hospitality as they’re about sweating it out with knowledgeable trainers.

And the way did they try this? By unleashing a marketing campaign that blended modern Instagram visuals with TikTok’s high-energy, it turned health lovers into luxurious journey seekers very quickly.

Strategic Execution: Health Objectives with a Contact of Class

When BXR determined to broaden its luxurious health model to Turkey and Crete, they weren’t simply promoting a exercise—they have been promoting a life-style. The problem for CEEK was clear: How do you flip a health model already beloved in London into a world sensation, with out shedding that unique really feel?

• Focused Social Technique: With a mix of natural and paid posts, CEEK made positive the message wasn’t simply getting out—it was getting in entrance of the best individuals: health lovers with a watch for luxurious. Whether or not it was an Instagram carousel showcasing the beautiful Mediterranean landscapes or a TikTok problem that includes high-intensity exercises, the content material made audiences really feel like they have been lacking out in the event that they didn’t e book a spot.

• Constant Model Identification: Whereas the retreat’s areas have been in Turkey and Crete, the marketing campaign ensured that BXR’s London luxe vibe didn’t get misplaced in translation. Constant branding throughout all platforms created a cohesive message, making BXR synonymous with premium wellness regardless of the nation.

• Influencer Engagement: To unfold the phrase, CEEK tapped into a mixture of health influencers, wellness lovers, and life-style bloggers, all of whom showcased their retreat experiences, mixing high-performance exercises with poolside cocktails in a method that made followers want they have been there. The steadiness between sweat and rest was by no means so glamorous.

Outcomes: Full Bookings & World Buzz

• Totally Booked Retreats: Because of the marketing campaign, the retreat program has been totally booked yearly since launch. We’re speaking about zero empty spots, proving that folks aren’t simply in search of health—they need it delivered with a facet of luxurious service and Mediterranean sunsets.

• World Attain: By means of paid media and natural content material, the marketing campaign reached health lovers throughout the globe, displaying that CEEK’s technique didn’t simply drive engagement—it created a vacation spot craze.

Wrap-Up: A Successful Exercise Plan

CEEK’s method to BXR’s retreat launch didn’t simply mix health with rest—it made the mix look downright irresistible. By strategically utilizing Instagram and TikTok, they not solely captured the eye of luxurious wellness seekers but in addition redefined what it means to have a “luxurious health expertise.”’

From sweat to sunsets, this marketing campaign proved that whenever you mix high-performance with high-end rest, you get greater than only a retreat—you get a full-on life-style transformation.

Innovating the Journey Tourism Panorama with Social Media

Manufacturers can faucet into the facility of TikTok and Instagram by specializing in immersive, genuine experiences and influencer-driven storytelling. Frequent methods embrace leveraging user-generated content material, sustaining consistency throughout platforms, and making a seamless connection between digital and bodily experiences.

As shoppers search extra personalised and fascinating journey content material, manufacturers ought to experiment with revolutionary codecs, from viral TikToks to beautiful Instagram visuals, to remain forward within the aggressive journey tourism business.

In regards to the Creator

Author

Nadica Naceva, Head of Content material at Influencer Advertising Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising. Leveraging her in depth expertise in guiding content material creation and strategic route, Nadica brings a vital eye and analytical method to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every overview helps IMH develop as a number one supply in influencer advertising. Her insights are backed by first-party information, making certain content material meets the best requirements of relevance.