Top 7 Influencer Marketing Agencies Toronto + Tips to Check the Agency’s Track Record

Location: Toronto, Montreal, New York, Los Angeles, Miami, London, Paris, Singapore

12 months Based: 2019

Notable Shoppers: Sq., Bumble, YouTube, Nestle, Disney, Nordstrom, 7-Eleven, New Steadiness    

Area of interest Focus: Nano-Influencer Advertising and marketing, Macro-Influencer Advertising and marketing, Instagram Influencer Advertising and marketing, Influencer Focus Group, Product Sampling

inBeat Company is a premier artistic development company in North America. It’s best for manufacturers searching for fast market presence by means of dynamic partnerships. The company gives full scaling instruments, tailor-made methods, and measurable outcomes.

inBeat Company providers

inBeat is understood for connecting companies with prime micro-influencers globally. This strategic use of smaller creators fosters a private reference to customers, constructing belief and authenticity. The company has over 50,000 micro-influencers who create partaking UGCs for big advert campaigns. Its micro-influencer advertising options embody:

•  Micro-influencer technique
• Paid media amplification
•  Efficiency UGC
• Vertical scaling

The in-house staff assesses these influencers utilizing their social media platforms and proprietary tech to examine KPIs like engagement, attain, and credibility. They analyze influencers’ viewers pursuits, demographics, and places to make sure the proper match. Plus, inBeat’s staff handles all the pieces—from discovering and negotiating with influencers to managing funds, agreements, and technique.

inBeat influencers you’ll be able to work with

inBeat additionally allows you to select the influencers you need to work with. Its analysis staff gives a curated checklist of creators concerned with collaborating together with your model. You even have the ultimate resolution in approving the accounts you need to companion with, guaranteeing they align together with your model’s values and goals.

inBeat’s micro-influencer campaigns function:

• Genuine content material crafted by prime micro-influencers aligned together with your audience.
• Academic posts highlighting your Distinctive Promoting Proposition.
• Efficiency-oriented campaigns tailor-made to resonate together with your viewers.
• Numerous content material codecs, together with way of life photographs, unboxing movies, testimonials, and product demonstrations.

Micro influencer company

inBeat Company additionally ranks among the many finest nano-influencer companies. This community of over 25,000 nano-influencers excels in producing evaluate content material that may be repurposed in several platforms like TrustPilot, Amazon, and Google Procuring. This method helps construct belief in your merchandise and drives gross sales by means of genuine endorsements.

A collaboration with Bluehouse Salmon is a good instance of InBeat’s profitable influencer advertising prowess. Bluehouse Salmon is a publicly traded firm that makes a speciality of land-grown salmon. The corporate selected inBeat to assist them create instructional and recipe-focused content material that can differentiate its sushi-grade salmon as sustainable. The objective was to “explode” their social media presence.

The preliminary problem with this mission was the enchantment degree of the product. Natural salmon doesn’t fairly have the identical enchantment as a magnificence model, so inBeat needed to discover an angle to make the product extra fascinating. The selection was user-generated content material. inBeat began powering Bluehouse’s social media calendar with UGC to create social proof and need. UGC can also be cheaper than paid advertisements.

inBeat powered its community of nano- and micro-influencers to generate a gradual stream of influencer-created content material. This method aimed to bolster Bluehouse Salmon’s social media following and gasoline its content material calendar with partaking materials.

The marketing campaign yielded spectacular outcomes:

• Over 500 distinctive belongings have been created.
• Month-to-month follower development exceeded 3,000.
• A exceptional 1900% enhance in followers over a 12 months.

Bluehouse Salmon case examine

To today, Bluehouse’s visually interesting Instagram feed continues to be primarily powered by UGC visible content material.  Via strategic influencer collaborations, inBeat Company efficiently positioned Bluehouse Salmon as a frontrunner in sustainable seafood, leveraging influencer-generated content material to drive substantial development and engagement on social media.

To assist extra manufacturers in Canada and past, inBeat Company additionally partnered with SocialPeta, an advert evaluation platform, to reinforce its cellular artistic technique. This partnership has enabled inBeat to offer artistic briefs, business audits, aggressive evaluation, and extra. Because the partnership began, inBeat has spent much less effort however achieved higher ends in discovering the perfect creatives. Its promoting campaigns have additionally turn out to be extra sustainable. The staff was capable of lower price per motion (CPA) by 70% for its shoppers.

Watch this hour-long, in-depth interview with David Morneau of inBeat Company hosted by Ryan Cramer of PingPong Funds to be taught extra in regards to the company’s processes, prospects, and ideas. Morneau discusses rising a 7-figure DTC model by means of micro-influencers.

in-depth interview with David Morneau of inBeat Company

Location: Los Angeles, Toronto

12 months Based: 2018

Notable Shoppers: Honda, Monster, Blaze Pizza, Quevos, Trustworthy Paws, Lush Decor

Area of interest Focus: Sponsored Influencer Advertising and marketing, Paid Affect Advertising and marketing, Gifting, Whitelisting

Primarily based in Los Angeles, Affect Hunter creates top-quality influencer campaigns that may be personalized for every consumer. The company has performed over 8 million model engagements:

Company engagement

Affect Hunter staff has a community of influencers that may assist your model enhance social media protection. This can lead to 10 to over 500 influencers posting about your product month-to-month, multiplying model visibility. It’s also possible to select the proper resolution for what you are promoting, specializing in these major providers. 

Influencer advertising agency providers

Customization is a outstanding service function for the company. Affect Hunter finds the perfect influencers from their database of 100+ million influencers in your model. The company will type the “candidates” by demographics, dimension, and platform. A devoted account supervisor will use e-mail automation to contact influencers in your behalf, negotiate the bottom charges, and safe content material rights. Your assigned supervisor handles all communication, negotiations, reporting, and logistics to maintain your marketing campaign on time and inside funds.

As soon as your chosen influencers begin posting content material, the company will monitor every influencer’s efficiency and the marketing campaign’s total progress. Affect Hunter makes use of these KPIs:

• Attain
• Impressions
• Engagements
• Media worth
• Web site guests
• Low cost code use

Additionally they consider the standard of every influencer’s content material. All UGC from the marketing campaign, together with disappearing Instagram Tales, are collected and supplied to your model in your use. They repeatedly A/B take a look at and optimize the marketing campaign to realize your required outcomes.

Because the marketing campaign progresses, Affect Hunter measures what’s working and what isn’t. They’ll enable you to flip the perfect influencers on the marketing campaign into long-term model ambassadors to solidify your relationship additional.

Other than model ambassadorship, companies gravitate towards Affect Hunter as a result of the company gives smart-value, cost-effective providers. They work on Instagram, TikTok, and YouTube. Usually, their gifting campaigns mix Instagram and TikTok, whereas funds campaigns contain all three platforms.

Affect Hunter evaluate

These tailor-made and cost-efficient options have helped Affect Hunter present distinctive providers to SMBs and enterprises. Amongst its success tales is its Quevos, the world’s first egg white chips.

Quevos, full of protein, fiber, and wholesome fat, wished to focus on micro-influencers within the wholesome meals area, particularly keto, health, and well being and wellness influencers within the US. They aimed to unfold the phrase about their wholesome snacks and direct individuals to their web site.

After taking in Quevos’ objectives, Affect Hunter launched three campaigns:

• Product Samples: They despatched 6 packs of Quevos Egg Whites to many micro-influencers as a particular deal with to have interaction them.
• Model Ambassadors: Influencers acquired pattern merchandise, upfront fee, and commissions for gross sales they generated.
• Hashtag Efficiency: They created the hashtag #eatquevos and instructed influencers to make use of Instagram Story Swipe-Ups to direct viewers to the Quevos web site.

The influencers for the Quevos marketing campaign have been various, creating content material throughout varied classes and reaching completely different viewers sizes and demographics. Most influencers have been younger, wellness-loving girls, health-conscious moms, and family-friendly influencers searching for wholesome snacks for his or her kids. This technique helped Quevos and Affect Hunter obtain their objective of reaching a broad new on-line viewers.

Quevos marketing campaign

When Affect Hunter took over Quevos’ influencer program, they tracked efficiency on Instagram, YouTube, and TikTok, discovering that for each web site sale, two extra have been made on Amazon. Within the first three months, they doubled Quevos’ Instagram followers and elevated ROI by 550%. By the tip of the marketing campaign, the whole attain was over 11 million.

Quevos case examine

The marketing campaign additionally helped Quevos seem on Shark Tank and safe a cope with Daniel Lubetzky.

Quevos seem on Shark Tank

Location: Toronto, Vancouver, New York, Los Angeles, Miami

12 months Based: 2016

Notable Shoppers: Gillette, Dove, Ikea, Yves Rocher, Havas, Harbinger

Area of interest Focus: Totally Managed Campaigns, Self-Serve Platform

Peersway simplifies your model’s attain and engagement with its free, user-friendly, self-serve influencer platform. It gives all of the instruments for manufacturers to launch and handle campaigns simply, with no month-to-month charges or contracts. In keeping with firm founder Arnab Majumdar, not like different influencer platforms, Peersway doesn’t cost a subscription charge to manufacturers. As a substitute, it takes a proportion from the influencers once they receives a commission by the manufacturers.

Peersway evaluate

As such, you’ll be answerable for compensating the influencers you collaborate with. Nevertheless, Peersway simplifies the fee course of with a safe, built-in fee system. Though Peersway gives suggestions primarily based on the content material to be created, you have got the ultimate say on how a lot to pay influencers. It’s also possible to launch campaigns the place influencers create content material in change for merchandise. There are not any minimal marketing campaign funds necessities or limits on the variety of influencers you’ll be able to work with.

The self-serve platform has a community of closely curated and vetted nano influencers. To make sure top quality, Peersway manually evaluations all influencer profiles earlier than approval. This analysis checks prime metrics like engagement fee and followers-to-following ratio. The company additionally evaluates the standard of the content material and the feedback to remove bogus accounts that aren’t brand-safe.

Influencer content material revealed

You possibly can present your marketing campaign necessities and have influencers apply instantly, so that you save time and assets. For each influencer content material revealed, the platform will present when it went stay, the variety of posts and tales, whole attain, engagement, and impressions. The platform additionally permits for reviewing, suggestions, and approval of the content material to make sure model tips and model voice safety. The platform additionally has a built-in messaging system. This lets you talk instantly with influencers, present marketing campaign tips, give suggestions, and reply questions.

For manufacturers that want a hands-off method, Peersway presents totally managed campaigns led by its skilled staff. They’ve executed totally managed influencer advertising campaigns for manufacturers within the final seven years. These campaigns contain a devoted staff overseeing all elements of the marketing campaign, from figuring out appropriate content material creators to execution and wrap reporting. Peersway completely assesses and selects the creators you’ll work with from its community of energetic nano-influencers, predominantly in North America.

Peersway options

Peersway operates on a fixed-cost, one-time fee plan for totally managed campaigns. Which means you don’t need to pay a subscription or an activation charge. Nevertheless, the company presents plans that embody a marketing campaign supervisor, compensation, and month-to-month stories. This manner, shoppers received’t want to barter with influencers or cope with shock bills.

Peersway pricing

Whether or not you’re seeking to collaborate with a couple of influencers or broaden your marketing campaign to a bigger viewers, Peersway’s course of makes influencer collaboration simple for manufacturers of any dimension. The company boasts about 3,000 influencers registered throughout Canada and a pair of,500 within the US. Peersway has partnered with main manufacturers throughout varied verticals, together with way of life, style, nonprofits, well being and wellness, parenting, magnificence and private care, expertise, meals and beverage, and occasions. 

An excellent instance of Peersway’s work was with Customers Drug Mart, certainly one of Canada’s prime drug shops. Customers Drug Mart runs The High Picks program yearly to showcase the shop’s finest sellers, new finds, and hidden gems. They partnered with Peersway to search out over 100 influencers throughout Canada to advertise The High Picks.

Peersway centered on these providers for the marketing campaign:

• Influencer outreach and administration
• Content material creation
• Social media technique
• Efficiency monitoring

Peersway chosen 150 influencers who communicate each English and French. Every influencer acquired The High Picks field to decide on merchandise and create content material. The influencers should make three Instagram posts and a minimum of three Instagram Tales in regards to the merchandise. The chosen influencers shared photos of assorted merchandise, together with snacks, skincare merchandise, and sweetness objects. Some even made Instagram Reels about their favorites.

Working with influencers

Working with 150 influencers, the marketing campaign resulted in roughly 1,000 Instagram content material items and reached over 180,000 Instagram Story views. General, the marketing campaign achieved a complete attain of 6.1 million.

Marketing campaign outcomes

Customers Drug Mart was simply one of many many Canadian manufacturers and companies Peersway has helped. One other notable work the company did was with Environmental Defence, a Canadian environmental group:

Peersway evaluate

Location: Toronto, Montreal

12 months Based: 2008

Notable Shoppers: Javon “Wanna” Walton, Michelle Chubb, Lilli Schaub, Noémie Marleau

Area of interest Focus: Influencers, Fashions, Gaming, Sports activities and Leisure

Initially a modeling company, Dulcedo has grown and rebranded with 4 core branches: fashions, influencers, players, and sports activities. The rebranding offers individuality to every department whereas stitching a standard thread all through the corporate. Considered one of its rebranded divisions is Dulcedo Influencers, a top-tier full-service administration and activation company.

Dulcedo Influencers

Dulcedo Influencers gives influencers with native and worldwide illustration. In contrast to typical influencer advertising companies, which join manufacturers with influencers, Dulcedo actively builds and manages its influencers for beyond-brand partnerships. The company goals to reinforce its influencers’ manufacturers and foster enduring success by means of sustained partnerships with manufacturers, media, philanthropy, and neighborhood involvement.

Influencers and creators depend on the company to broaden their manufacturers throughout platforms like TikTok, Instagram, YouTube, and past. Corporations and organizations companion with Dulcedo to spice up consciousness and choice for his or her merchandise and types by means of collaborations with international influencers, micro-influencers, and celebrities. The company nurtures mutually helpful relationships between prime influencers and main manufacturers.

The vary of providers Dulcedo Influencers supply is encompassing:

• Inventive IM methods growth
• Inventive IM methods implementation
• Media coaching
• Social media teaching
• Efficiency advertising
• International influencer outreach

Moreover, the company helps enterprise growth, marketing campaign execution, securing press protection, and launching merchandise.

As an influencer, you’ll be able to leverage Dulcedo’s staff to create and execute methods highlighting your model’s distinctive traits. Dulcedo will broaden your model’s visibility past digital platforms by figuring out and leveraging press alternatives to place you as an skilled. This enhances your model’s credibility and content material. Dulcedo can take your profession to the subsequent degree with package deal offers, talking engagements, modeling alternatives, private appearances, paid media placements, product strains, and editorial options.

Dulcedo options

Amongst Dulcedo’s esteemed influencer skills is American actor {and professional} boxer Javon “Wanna” Walton. Since becoming a member of the company, Dulcedo has partnered Walton with main manufacturers and business giants. He grew to become a part of the limited-edition “Icons” collaboration between OVO and HBO and was tapped by Moose Knuckles Canada.

Influencer collaboration

Walton additionally grew to become the youngest addition to the Jordan model household. Lately, he partnered with Samsung to unveil the cutting-edge Galaxy S24 Extremely on the Galaxy headquarters in New York, sharing an Instagram Reel in regards to the occasion.

As well as, Dulcedo’s campaigns and collaborations persistently obtain spectacular outcomes. 

Dulcedo’s campaigns and collaborations

The company has additionally garnered quite a few awards, together with the latest Netty Award for Greatest TikTok Marketing campaign within the Digital Advertising and marketing class in Canada.

Netty Award for Greatest TikTok Marketing campaign

Furthermore, Dulcedo’s CEO, Karim Leduc, has been acknowledged as a finalist for the EY Entrepreneur of The 12 months 2024 Québec. Moreover, Dulcedo Administration has been licensed as a Nice Place to Work in Canada, reinforcing its fame as a globally revered firm and a most popular setting for top-tier skills to excel.

Location: Toronto

12 months Based: 2017

Notable Shoppers: Concord Outcomes, The Workplace Store, Spieth America

Area of interest Focus: UGC, Social Media Creatives, Advert Creatives

Whether or not UGC, sponsored posts, giveaways, or hashtags, Consultus Digital facilitates partnerships between manufacturers and influencers to create genuine campaigns that attain a broad viewers. Working with Consultus Digital means working with an in-house staff that handles all the pieces. They vet influencers and UGC creators, examine content material high quality, and monitor engagement. They function your most important level of contact, managing influencer relationships from preliminary search and content material creation to measuring marketing campaign success.

Consultus Digital’s staff begins by reviewing its database of influencers to search out the best expertise for every engagement. They meticulously examine every creator to make sure their real viewers aligns together with your goal demographic. After making ready the influencer choice, the staff presents these choices to you for evaluate and approval. When you’ve chosen the influencers, they classify the messaging tone and theme, define marketing campaign particulars, and create a marketing campaign temporary. 

Creators should submit content material for approval earlier than the scheduled publication date on their channels or social platforms. As soon as accepted, the content material is revealed with all vital hashtags and references to make sure model alignment. As soon as the marketing campaign concludes, Consultus Digital gives complete program reporting and schedules a debrief to evaluate outcomes in opposition to predefined KPIs. 

Consultus Digital strongly really helpful allocating a minimum of 20% of the marketing campaign funds in direction of paid amplification in each influencer advertising technique. This usually includes sponsored Instagram or Fb Advertisements to maximise attain and take a look at completely different demographic targets.

Location: Toronto, Montreal, New York, Paris

12 months Based: 2006

Notable Shoppers: Vans, Michelin, L’Oreal, The North Face, GAP, Banana Republic, Solar Life

Area of interest Focus: Influencer Advertising and marketing, PR, Experiential and Occasions

Bicom is an built-in communications company that connects manufacturers with customers by means of artistic methods and modern instruments. The company excels in growing and nurturing influencer relationships, fostering real connections between your model, influencers, and their communities. Bicom’s specialists guarantee your model reaches essentially the most strategic influencers, from nano influencers to celebrities.

Bicom maintains international lists of focused content material creators tailor-made to what you are promoting objectives. It gives important instruments similar to complete briefs, key messages, and customized approaches. Bicom ensures seamless marketing campaign coordination with providers together with:

• Crafting artistic methods for mailings
• Managing product mailings
• Organizing invites and attendance
• Growing strategic launch calendars
• Approving releases
• Following up on content material manufacturing

Bicom has not too long ago expanded throughout the Atlantic with the opening of its fourth workplace in Paris. This transfer highlights the company’s development in addition to its dedication to its prestigious worldwide clientele. Laetitia Jallais, Vice President of Methods and Innovation, leads the Paris workplace. She famous that the growth into Europe was pushed by consumer demand as Quebec and Canadian manufacturers look to broaden into France. Then again, French and European manufacturers are wanting to entry the Canadian market’s distinctive alternatives. Bicom’s workplaces present options for these calls for.

Location: Toronto, Ontario, Scarborough

12 months Based: 2019

Notable Shoppers: Marthub

Area of interest Focus: PPC, Social Media Administration

Harmedia Company connects companies with native influencers who can elevate their manufacturers and ship tangible outcomes. The company has accomplished over 2,000 campaigns and labored with over 30 firms in 4 nations. Harmedia meticulously matches you with influencers whose viewers aligns completely together with your goal market, guaranteeing your message reaches the proper individuals successfully. Its staff collaborates carefully with native influencers to craft compelling content material that presents your model in the very best mild.

Harmedia maximizes your model’s visibility by leveraging varied platforms, together with Instagram, YouTube, native blogs, and extra. Buyer suggestions highlights the company’s localized method. From the outset, its staff takes the time to grasp your particular wants and join you with influencers who share your mission. Shoppers recognize how Harmedia integrates buyer suggestions into their campaigns. The company optimizes methods primarily based on real-time knowledge and suggestions to make sure precision and effectiveness.