She’s a mommy blogger—so what? That’s what all of us thought when Sara Kristin, the Instagram influencer with a aptitude for mixing household life and health, teamed up with O2 to launch their new banking app.
What started as a typical marketing campaign rapidly became a artistic spectacle that shook up the influencer advertising and marketing area. In a daring transfer, Sara invited her followers to hitch her dwell on Instagram Tales, sharing the enjoyable of a household street journey package giveaway, whereas concurrently showcasing how straightforward it’s to buy and pay with the O2 banking app. What adopted was a viral success, mixing household leisure with cutting-edge tech—making Sara not only a mother, however a advertising and marketing powerhouse.
On this planet of influencer advertising and marketing, this marketing campaign serves as an ideal instance of how the appropriate management and imaginative and prescient can flip an concept right into a cultural second. And at the moment, we’re spotlighting the highest CEOs main this cost in Frankfurt’s influencer advertising and marketing scene.
High CEOs of Influencer Advertising and marketing Firms in Frankfurt
In Frankfurt, the place finance meets innovation, a brand new breed of leaders is redefining digital affect. These influencer advertising and marketing CEOs aren’t simply operating companies—they’re constructing powerhouses that join manufacturers with audiences in genuine, game-changing methods.
1. Miriam Nadja Ernst
Miriam Nadja Ernst isn’t simply shaping influencer advertising and marketing—she’s elevating it. Via her management at Miriam Ernst Consulting, she has constructed an company that prioritizes genuine storytelling and strategic impression, serving to manufacturers throughout tourism, vogue, way of life, finance, and automotive industries flip digital affect into tangible enterprise development.
Her success lies in her capability to merge data-driven precision with emotional resonance. Slightly than executing one-off influencer collaborations, she focuses on crafting immersive experiences that deeply join with audiences. Whether or not working with B2B or B2C manufacturers, she ensures that each marketing campaign aligns seamlessly with an organization’s id, targets, and values.
What actually units Miriam aside is her meticulous strategy to influencer partnerships. From expertise choice and content material briefing to real-time efficiency monitoring, she ensures that each element is fine-tuned for optimum engagement. Purchasers constantly reward her capability to supply sensible, results-oriented methods that drive actual ROI in an business typically dominated by self-importance metrics.
Past company management, Miriam is a revered voice within the digital advertising and marketing area, continuously contributing insights by means of business interviews and thought management content material. With a rising workforce and a fame for delivering high-impact campaigns, she stays one in every of Frankfurt’s most influential figures in influencer advertising and marketing—turning digital engagement into measurable success.
2. Stephan (Lukinski) Czaja
Influencer advertising and marketing is evolving quickly, and Stephan Czaja has been on the forefront of that transformation. Recognizing early on that digital affect was turning into as highly effective as conventional media, he expanded his modeling company, CM Fashions, into the social media area, launching Social Media One in 2018. This transfer positioned him as one in every of Frankfurt’s key gamers in influencer-driven model storytelling.
His deep understanding of media, advertising and marketing, and branding has earned him options on RTL, Pro7, Sat1, ZDF, and Enterprise Insider, the place he shares insights on digital affect, digital influencers, and the intersection of vogue and social media. His capability to anticipate market developments has allowed him to develop progressive methods for manufacturers trying to construct credibility and attain new audiences.
Past his work in influencer advertising and marketing, he has authored The Mannequin Ebook, providing aspiring fashions a roadmap to success within the business. His experience extends past social media campaigns—he’s actively shaping the way forward for how influencers and types collaborate.
3. Niels Verlemann
Niels Verlemann’s journey from undertaking supervisor to CEO of Envy is a testomony to his strategic imaginative and prescient and skill to drive tangible leads to influencer advertising and marketing. Since moving into the Managing Director position in 2020, he has reworked the company’s strategy, turning influencer campaigns into performance-driven initiatives that ship actual enterprise impression for main manufacturers.
His management has been instrumental in crafting high-impact collaborations, such because the profitable marketing campaign with Cosnova’s L.O.V. model, the place his experience in brand-influencer alignment helped create an genuine and interesting partnership. However for Niels, it’s not nearly artistic storytelling—his deal with data-driven decision-making has led to measurable success. The Audi Discovery Days marketing campaign, which achieved a 150% improve in site visitors and a 50% conversion rate, is a major instance, incomes Envy the celebrated ABC Award in 2020.
Past particular person campaigns, he has performed a key position in securing and increasing partnerships with powerhouse manufacturers like SEAT and CUPRA Deutschland. Beneath his management, Envy manages their digital advertising and marketing efforts, overseeing social media channels and influencer activations to make sure most viewers engagement.
With a background that seamlessly blends digital technique and inventive execution, Niels isn’t simply main an company—he’s redefining how manufacturers strategy influencer advertising and marketing in an period the place authenticity and ROI should go hand in hand.
4. Peter Finn
Constructing a profitable communications company requires a deep understanding of each storytelling and enterprise technique—two areas the place Peter Finn excels. Since founding Finn Companions in 2011, he has expanded the company into a worldwide pressure, now spanning over 34 workplaces and 1,300 staff worldwide.
His background in literature from Brown and Columbia College has given him a singular capability to craft compelling model narratives, an experience he honed whereas co-leading Ruder Finn, a agency co-founded by his father. His capability to mix conventional PR with digital innovation has helped manufacturers navigate the evolving influencer panorama, guaranteeing their campaigns are each strategic and culturally related.
Influencer advertising and marketing is a key pillar of Finn Companions’ providers, with the company specializing in genuine model partnerships that create lasting engagement. Whether or not by means of social collaborations, digital partnerships, or influencer-driven campaigns, his workforce ensures manufacturers join with the appropriate voices to amplify their message.
Past advertising and marketing, he stays actively concerned in cultural initiatives, serving as Co-Founder and Chairman of the Catskill Mountain Basis. His management continues to affect not simply the enterprise world but in addition the artistic industries that form public notion and model storytelling.
5. Kim Sophie Renker
The influencer advertising and marketing business is full of companies chasing fast engagement, however Kim Sophie Renker is targeted on one thing extra sustainable—long-term model and creator relationships. Via 24hours Company, she has constructed a enterprise that prioritizes strategic influencer matchmaking, guaranteeing that manufacturers companion with content material creators who align with their values and viewers.
Her company focuses on way of life, enterprise, and informational content material, serving to manufacturers craft campaigns that really feel each natural and performance-driven. From influencer choice to marketing campaign administration and information monitoring, her strategy ensures that manufacturers see actual impression past simply likes and views.
Her background in entrepreneurship extends past influencer advertising and marketing. As the previous President of the Entrepreneurship Initiative at Frankfurt College of Finance & Administration, she has lengthy been dedicated to fostering innovation and serving to companies scale strategically. This expertise interprets into her management fashion, the place she combines enterprise acumen with artistic advertising and marketing options.
With influencer advertising and marketing turning into a necessary a part of model technique, she continues to push the business ahead, serving to manufacturers transfer previous superficial metrics and towards significant viewers engagement.
6. Jörg Stark
For practically 20 years, Jörg Stark has been refining the way in which manufacturers strategy digital visibility, mixing influencer advertising and marketing with performance-driven methods at On-line Digital X. His company focuses on search engine optimisation, SEM, and social media advertising and marketing, guaranteeing that manufacturers don’t simply acquire publicity but in addition preserve a powerful digital presence lengthy after a marketing campaign ends.
With a background in Advertising and marketing & Communication from IMK Wiesbaden and Pc Science from TU Berlin, he brings each artistic and technical experience to the desk. His strategy to influencer advertising and marketing is rooted in AI-powered analytics and strategic partnerships, serving to manufacturers join with genuine voices on Instagram, Fb, and YouTube.
Past operating campaigns, he’s a widely known business speaker, having introduced at SEACamp 2019 and different digital advertising and marketing occasions. His deal with innovation has allowed his company to evolve with the fast-changing digital panorama, maintaining his purchasers forward of business developments.
With expertise throughout fintech, e-commerce, tourism, and sports activities, his methods are constructed for manufacturers that need extra than simply impressions—they need measurable, long-term digital success.
7. Jon Prepare dinner
Jon Prepare dinner’s management at VML has been nothing wanting transformative. Over practically three many years with the company, he has performed a pivotal position in its evolution from a 30-person agency in Kansas Metropolis to a worldwide advertising and marketing powerhouse with 28,000 staff throughout greater than 60 markets. Since moving into the International CEO position in 2011, he has been on the forefront of integrating influencer advertising and marketing into the company’s broader digital and inventive methods, guaranteeing that manufacturers harness the total potential of influencer-driven campaigns.
A key driver of VML’s success has been its proprietary Model Belief Community (BTN), which Prepare dinner helped develop to make sure strategic influencer choice, marketing campaign activation, and real-time efficiency monitoring. By leveraging an enormous ecosystem of over 4 million influencers—starting from area of interest nano-creators to globally acknowledged celebrities—VML has set a brand new business benchmark for influencer advertising and marketing at scale.
Past influencer advertising and marketing, Prepare dinner’s management has positioned VML as a dominant pressure within the advertising and marketing world. His 2023 merger of VMLY&R and Wunderman Thompson created a unified company that seamlessly blends creativity, expertise, and information, making it an indispensable companion for business giants like Microsoft, Ford, Nestlé, and The Coca-Cola Firm. The company’s capability to execute influencer campaigns on a worldwide scale whereas sustaining authenticity and model alignment has earned it accolades, together with recognition because the 2023 Community of the Yr.
8. Bettina Gebhardt
With a profession spanning over 25 years in communications, Bettina Gebhardt has been instrumental in serving to manufacturers craft compelling narratives by means of influencer advertising and marketing and PR. Because the Founder and CEO of Kontx Kommunikation, she leads one in every of Frankfurt’s most revered companies, providing a full suite of providers, together with public relations, social media technique, and fame administration.
Her experience spans a number of industries, from B2B and B2C to disaster administration and multi-market campaigns. Earlier than founding Kontx Kommunikation in 2015, she held management roles at international corporations like Grayling and Ketchum, the place she developed high-impact PR and digital methods for multinational manufacturers.
Her strategy to influencer advertising and marketing is extremely strategic, guaranteeing that manufacturers collaborate with fastidiously vetted creators who align with their values and messaging. Her company’s work extends throughout sectors like journey, vogue, meals, sustainability, and well being, creating genuine partnerships that drive viewers belief and engagement.
Past her company work, she has performed a essential position in business thought management, serving as an Advisory Board Member at Huperty and offering strategic steerage on worldwide model communication buildings.
From fame administration to influencer collaborations, she continues to form the way in which manufacturers have interaction with audiences, proving that credibility and storytelling are on the coronary heart of each profitable advertising and marketing marketing campaign.
Shaping the Future: The CEOs Defining Frankfurt’s Influencer Advertising and marketing Panorama
From Fitvia’s viral success to the strategic masterminds behind Frankfurt’s high companies, the CEOs of those influencer advertising and marketing corporations are usually not simply business gamers—they’re business shapers.
Whether or not it’s Gloria Haagmans’ Glowstaff redefining expertise partnerships, Stephan Czaja’s CM Fashions bridging vogue and digital affect, or Bettina Gebhardt’s Kontx Kommunikation crafting compelling model narratives, every chief has left a singular imprint on the advertising and marketing world.
These corporations and providers transcend follower counts; they domesticate belief, engagement, and innovation. As influencer advertising and marketing continues to evolve, these CEOs show that Frankfurt isn’t simply maintaining—it’s main the cost.
In regards to the Writer
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising and marketing, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by means of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the business.
