The espresso machines gleamed below the delicate Milanese lights as she walked in—her signature pink aesthetic mixing seamlessly with the wealthy aroma of Nespresso’s most interesting brews. This was advertising and marketing at its most interesting. Chiara Ferragni, Italy’s social style queen, had simply launched a marketing campaign that might shake the influencer advertising and marketing business to its core. The pop-up café was no bizarre collaboration; it was a masterclass in branding, a fusion of luxurious, way of life, and digital affect so seamless that even the skeptics needed to take notes.
For a second, the world wasn’t speaking about Nespresso’s espresso—they have been speaking about who was consuming it. The marketing campaign didn’t simply promote a product; it bought a way of life, a temper, an aspiration. It was influencer advertising and marketing at its peak, proving {that a} well-crafted partnership might flip a easy morning ritual into a worldwide dialog. However behind each game-changing marketing campaign like this, there’s a mastermind—the CEOs and visionaries of Milan’s prime influencer advertising and marketing businesses, the architects of digital affect.
Who’re they? What methods do they use to dominate the European market? And the way are they shaping the way forward for model partnerships within the style capital of the world? Let’s meet the facility gamers defining Milan’s influencer advertising and marketing scene.
Prime CEOs of Influencer Advertising Corporations in Milan
Milan’s influencer advertising and marketing scene isn’t simply thriving—it’s setting international requirements. On the coronary heart of this evolution are the CEOs driving innovation, technique, and cultural impression for prime manufacturers.
1. Olivier Billon
Few names in influencer advertising and marketing carry as a lot affect as Olivier Billon. With a profession rooted in luxurious digital advertising and marketing, he has taken YKONE from a Paris-based startup to a worldwide chief in influencer advertising and marketing, with a footprint in 16 main cities, together with Milan.
His experience wasn’t constructed in a single day. Earlier than founding YKONE in 2008, Billon refined his advertising and marketing acumen at L’Oréal Paris, the place he spearheaded digital initiatives for the corporate’s Luxurious Division. This early publicity to high-end branding set the stage for his company’s specialization—serving to luxurious, style, journey, and sweetness manufacturers craft influencer-driven campaigns that seamlessly mix storytelling with industrial success.
YKONE’s Milan workplace, launched in 2019, has develop into a strategic hub for a few of Italy’s most prestigious manufacturers, together with Gucci, Armani, and Bottega Veneta. Billon’s management ensures that YKONE stays forward of business shifts, embracing new platforms and data-driven insights to maintain manufacturers related in an ever-evolving digital panorama.
Past enterprise, he’s enthusiastic about shaping the way forward for advertising and marketing, lecturing at Sciences Po Paris and mentoring the following era of digital strategists. His capacity to bridge creativity with efficiency has earned him quite a few business accolades, together with Entrepreneur of the Yr from Ernst & Younger.
2. Gonzalo Cebrián
Some CEOs observe traits—Gonzalo Cebrián builds the instruments that outline them. On the helm of Le Information Noir, he has remodeled influencer advertising and marketing right into a science, creating one of the vital superior social media efficiency platforms obtainable right now.
Based in 2014, Le Information Noir isn’t simply one other creator advertising and marketing company—it’s a full-scale know-how accomplice. The platform provides 21 specialised modules protecting every thing from influencer discovery to marketing campaign execution and ROI measurement. By harnessing Huge Knowledge and AI-powered analytics, Cebrián has given manufacturers the power to fine-tune their social media methods with pinpoint accuracy.
With a powerful presence in Milan and Paris, Le Information Noir has develop into a vital useful resource for luxurious and style manufacturers seeking to optimize their influencer advertising and marketing efforts. The corporate’s analytical strategy ensures that manufacturers don’t simply run campaigns but in addition maximize engagement, retention, and conversion charges.
Cebrián’s contributions transcend software program—he’s additionally an educator, sharing his insights as a Visitor Professor at IE Enterprise College and a frequent speaker at business summits. His perception in data-driven decision-making has redefined how manufacturers strategy influencer advertising and marketing, proving that success isn’t nearly artistic storytelling but in addition about measurable impression.
3. Lara Ricciotti
Lara Ricciotti isn’t fascinated with sustaining the established order—she’s decided to redefine it. Since moving into the position of CEO at Spada Media Group in 2024, she has launched into an formidable journey to broaden the company’s attain, rebrand its picture, and solidify its repute as a frontrunner in influencer advertising and marketing.
Her profession with Spada Media Group spans almost a decade, having beforehand served as a accomplice, COO, and co-founder. By way of these roles, she performed a key half in shaping the company’s core choices, significantly in press relations, artistic manufacturing, and influencer collaborations. Now, as CEO, she’s elevating the company’s strategic strategy, guaranteeing that manufacturers don’t simply work with influencers however create significant, high-impact partnerships.
Ricciotti’s imaginative and prescient goes past advertising and marketing metrics. She’s dedicated to constructing an organization rooted in inclusivity, sustainability, and innovation. With plans to safe ESG and gender equality certifications by 2025, she’s positioning Spada Media Group as not only a advertising and marketing company however a model with function.
Her affect extends to the company’s rebranding, overseeing every thing from a glossy new web site to an expanded artistic group. She’s additionally main the launch of Say Cheese srl, a brand new enterprise specializing in digital content material manufacturing, together with 360° video and interactive experiences.
4. Igor Cobalchini
Igor Cobalchini doesn’t match the mould of a conventional CEO—and that’s precisely why he’s shaping the way forward for influencer advertising and marketing. Because the founding father of Officine Venticinque, he has constructed an company that thrives on agility, innovation, and an intuition for what really resonates within the digital panorama.
Initially from Bassano del Grappa, Cobalchini carved his path in Milan’s aggressive advertising and marketing scene by launching an organization that prioritizes creativity and authenticity over inflexible buildings. Officine Venticinque shortly gained recognition as a top-tier advertising and marketing and communication company, working with a few of Italy’s most influential digital creators. A standout marketing campaign—Tera Problem with Basso Bikes—showcased his capacity to merge storytelling with model technique, turning on-line engagement into real-world impression.
Cobalchini’s management model is refreshingly unconventional. He dismisses inflexible titles, preferring to be seen as a hands-on strategist quite than a conventional government. This mindset retains Officine Venticinque adaptable, guaranteeing that the company stays forward of the curve in an business that’s continuously evolving.
Past working campaigns, he’s additionally an energetic digital presence himself. By way of his private Instagram (@igorcoba) and his company’s TikTok (@officineventicinque), he engages straight with audiences, embodying the authenticity that right now’s social media panorama calls for.
5. Lorenza Bassetti
Lorenza Bassetti has spent greater than three many years on the forefront of PR and influencer advertising and marketing, redefining how manufacturers construct belief and long-term credibility. Her management at Advert Mirabilia has remodeled the company into one among Milan’s most revered impartial corporations, mixing basic media relations with the fast-moving world of digital affect.
Her profession started within the editorial world, collaborating with iconic publications like Harper’s Bazaar and Cosmopolitan earlier than making the leap into PR. In 1990, she launched Advert Mirabilia—not merely to supply providers, however to form the business itself. Right now, her company makes a speciality of company PR, digital storytelling, and influencer collaborations, working with over 300 manufacturers to create campaigns that generate extra than simply visibility—they foster genuine engagement.
Underneath Bassetti’s steerage, Advert Mirabilia has pioneered influencer relations, specializing in credibility and strategic partnerships quite than short-lived buzz. Whether or not curating unique experiences for digital creators or driving cultural conversations via thought management campaigns, her strategy ensures that each collaboration aligns with the model’s values and long-term imaginative and prescient.
Latest initiatives like selling the Air Label Rating Institute and main PR efforts for Eatable Adventures 2024 showcase her capacity to merge digital innovation with deep business perception. Her philosophy is evident: efficient advertising and marketing isn’t nearly making noise—it’s about constructing belief that lasts. In a fast-changing media panorama, Bassetti stays a guiding power, proving that affect is strongest when it’s constructed on credibility.
6. Mariano Daga
Some entrepreneurs deal with visibility—Mariano Daga focuses on impression. His work at IDA – Influencer Digital Company has positioned him as a strategic power in influencer advertising and marketing, crafting campaigns that don’t simply attain audiences however genuinely resonate with them.
His journey via the advertising and marketing world has been dynamic, with expertise spanning roles at L’Oréal, Roger Vivier, and Rai Pubblicità. Rising via the ranks at IDA from Junior Account Supervisor to Technique Director, he has performed a pivotal position in shaping influencer campaigns for powerhouse manufacturers like Vinted, Bumble, Google, and Qatar Airways. His capacity to merge artistic storytelling with data-driven insights ensures that each marketing campaign is optimized for optimum engagement and ROI.
Daga’s experience shines in his capacity to align manufacturers with purpose-driven narratives. He has been instrumental in bringing McFit to TikTok, proving that even a health model can thrive in an area dominated by viral traits. Whether or not it’s amplifying sustainable style initiatives for Vinted or creating genuine connections for Bumble, his strategy is all the time rooted in authenticity.
7. Samantha De Reviziis
Samantha De Reviziis has constructed a profession on the intersection of luxurious, style, and digital affect, reshaping how high-end manufacturers have interaction with audiences on-line. By way of her management at Instasamy, she has created a powerhouse company that blends creativity, technique, and performance-driven influencer campaigns.
Her experience is constructed on greater than a decade of expertise, working with business leaders like Max Mara, Pinko, Venchi, and Ermanno Scervino. However what really units her aside is her capacity to bridge conventional luxurious advertising and marketing with the fast-paced world of social media. Whether or not she’s orchestrating viral activations at style weeks in Milan, Paris, New York, and Shanghai or crafting high-impact collaborations between manufacturers and creators, De Reviziis ensures that each marketing campaign delivers each status and measurable outcomes.
Past Instasamy, her affect extends into style journalism, serving as a media consultant for Harper’s Bazaar Qatar, Grazia Qatar, and Esquire Qatar. These deep business connections permit her to strategically place manufacturers the place they’ll have essentially the most impression, guaranteeing they’re seen not simply by many, however by the proper audiences.
Her philosophy is easy: digital advertising and marketing isn’t about following traits—it’s about setting them. With an strategy that mixes artistic storytelling with data-backed precision, De Reviziis is pushing the boundaries of what influencer advertising and marketing can obtain.
8. Stephan (Lukinski) Czaja
Stephan Czaja, well known as Lukinski, isn’t simply shaping influencer advertising and marketing—he’s increasing its potentialities. His work at CM X Creator is setting a brand new normal for a way manufacturers and influencers collaborate, prioritizing transparency, technique, and long-term model impression.
His background spans a number of industries, from media to actual property to digital advertising and marketing, giving him a uniquely holistic perspective on model progress. He first gained recognition with CM Fashions, an company that helped uncover and develop modeling expertise in style capitals like Milan, Paris, and New York. From there, he expanded into digital affect, launching Social Media One to bridge the hole between manufacturers and creators.
At CM X Creator, Czaja combines these experiences to craft influencer campaigns that transcend social media traits. His work extends into digital influencer know-how, together with producing digital style exhibits like his groundbreaking 2021 occasion with MarcCain. Past his company work, Czaja is a sought-after business voice. His ebook, The Mannequin Ebook, serves as a roadmap for aspiring expertise, and his insights have been featured on RTL, Pro7, and Enterprise Insider. His strategy to influencer advertising and marketing is evident: mix strategic planning with digital-first creativity to create campaigns that drive actual outcomes.
As influencer advertising and marketing evolves, Czaja stays a number one determine, guaranteeing that manufacturers aren’t simply maintaining however staying forward. Whether or not it’s via conventional influencer partnerships or pioneering new digital experiences, his imaginative and prescient continues to form the business’s subsequent chapter.
Milan’s Influencer Titans: The Architects of Digital Success
The CEOs behind Milan’s prime influencer advertising and marketing corporations aren’t simply working companies—they’re shaping the way forward for model engagement. From luxurious campaigns to cutting-edge digital methods, these visionary leaders are redefining how manufacturers join with audiences in a quickly evolving area.
Whether or not via AI-powered analytics, high-impact storytelling, or seamless influencer collaborations, their providers are reworking firms into cultural powerhouses. As influencer advertising and marketing continues to evolve, these corporations will stay on the forefront, proving that in Milan, digital affect isn’t only a pattern—it’s an artwork type, meticulously crafted by the business’s most forward-thinking minds.
Concerning the Creator
Author
Jacqueline Zote is a contract author and content material producer. She writes for main blogs within the digital advertising and marketing area. Her areas of experience embrace influencer advertising and marketing, social media advertising and marketing, social media administration, and content material advertising and marketing.
