Influencer advertising has change into probably the most efficient methods for manufacturers to attach with shoppers on a private degree, particularly relating to creating genuine, relatable content material. Lately, micro and nano influencer advertising has confirmed to be notably highly effective, providing manufacturers the prospect to have interaction with extremely focused, loyal audiences. One marketing campaign that exemplifies this method is TERRITORY Affect’s collaboration with Milli in April 2024.
The marketing campaign’s purpose was to boost consciousness for Milli’s new limited-edition dessert flavors by leveraging genuine suggestions from 500 rigorously chosen Nano and Micro-Influencers. These influencers, who had a pure ardour for desserts, shared 1,221 items of content material throughout social platforms, producing 690K on-line impressions and 90K offline interactions by way of private suggestions. With a 98% suggestion fee and a product impression rating of 6.6/7, the marketing campaign highlighted the immense potential of influencer advertising to create real buzz each on-line and in actual life.
This marketing campaign is an ideal instance of how influencer advertising can transcend simply visibility—it fosters belief, drives engagement, and sparks real-world conversations. It’s clear that this method is redefining how manufacturers attain shoppers, and now, let’s dive into the highest CEOs behind Munich’s influencer advertising companies who’re main this transformation.
High 8 CEOs of Influencer Advertising Corporations in Munich
They don’t simply run companies—they run the present. The CEOs of Munich’s high influencer advertising corporations aren’t merely adapting to the digital age; they’re defining it. From luxurious model partnerships to viral social media activations, these trade leaders are leveraging creativity, information, and expertise to rework how manufacturers join with audiences.
Right here’s a take a look at the visionaries behind Munich’s strongest influencer advertising companies.
1. Olivier Billon
If there’s one identify synonymous with luxurious influencer advertising, it’s Olivier Billon. Because the founder and CEO of YKONE, Billon has reworked a Paris-based startup into a worldwide powerhouse, redefining how luxurious, style, and sweetness manufacturers join with their audiences.
Earlier than launching YKONE in 2008, Billon honed his experience at L’Oréal as a Digital Advertising Supervisor within the Luxurious Division. However he noticed the place the trade was heading—storytelling by way of influencers was the longer term. He took that perception and constructed an company that now operates in 16 main cities, together with Munich, the place YKONE established itself in 2012 by way of the acquisition of COVER Communications.
Below Billon’s management, YKONE has blended high-end content material manufacturing with data-driven influencer advertising, making it the go-to company for manufacturers trying to dominate social media. His capacity to merge creativity with expertise has not solely earned YKONE a number of awards but in addition positioned it as a trusted companion for world luxurious giants.
Past working a world company, Billon has shared his data as a lecturer at Sciences Po Paris and a speaker at trade occasions worldwide. His imaginative and prescient, innovation, and talent to anticipate traits have made him probably the most influential figures within the influencer advertising house.
With YKONE doubling its income 12 months after 12 months, it’s clear that Billon isn’t simply driving the wave of influencer advertising—he’s serving to form its future.
2. Ed Ringwood
Ed Ringwood launched Two Palms Media in 2019 and shortly gained worldwide traction, touchdown a spot among the many High 100 Quickest Rising Begin-Ups in Australia in 2022. With workplaces in Munich, Sydney, London, and Dubai, the company has expanded its artistic footprint, working with powerhouse manufacturers like GoPro, Amazon Prime Video, Dr. Martens, and Kellogg’s.
Ringwood’s Munich workplace, positioned within the coronary heart of town, makes a speciality of crafting high-impact digital campaigns, producing scroll-stopping content material, and connecting manufacturers with top-tier expertise. His method? A mixture of strategic storytelling and fast-paced execution, guaranteeing manufacturers keep forward in an trade that by no means slows down.
With a background spanning social media technique, expertise administration, and content material manufacturing, Ringwood is a artistic powerhouse who is aware of easy methods to make manufacturers matter on-line. Ringwood himself describes his work ethic as that of a “springer spaniel in human type”—relentless, energetic, and all the time on the transfer. And judging by Two Palms’ speedy success, that boundless enthusiasm is paying off. Whether or not it is a viral marketing campaign or a brand-defining second, if Two Palms Media is behind it, you already know it’ll make waves.
3. Gloria Haagmans
Because the Founder and CEO of Glowstaff Company, Gloria Haagmans has constructed a repute for delivering expertise that makes an impression. Since launching in 2017, Glowstaff has change into considered one of Germany’s main companies, specializing in fashions, influencers, hostesses, and promoters for top-tier manufacturers.
What units Glowstaff aside is the company’s dedication to professionalism and seamless execution. Whether or not it is staffing main occasions, casting for world campaigns, or curating influencer collaborations, the company’s capacity to ship outcomes is what retains shoppers like L’Oréal and Monster Power coming again.
Working out of Munich, Glowstaff has cemented its place as a go-to expertise company. With a eager eye for expertise and a deep understanding of the digital advertising house, Gloria has efficiently positioned her group on the crossroads of style, leisure, and model storytelling.
On high of her work with Glowstaff, Gloria co-founded Persowerk Deutschland, an organization specializing in recruitment and staffing. This twin expertise highlights her knack for scaling companies and discovering alternatives in untapped markets.
When she’s not main Glowstaff, Gloria stays linked along with her viewers by way of Instagram (@gloriahaa), providing a peek into the dynamic world of brand name activations, campaigns, and influencer partnerships. Along with her on the helm, Glowstaff’s repute for creating unforgettable model experiences solely continues to develop.
4. Markus Demir
Markus Demir is generally recognized for his no-nonsense method to enterprise. What can we imply by this? In his phrases, The Hostess thrives on fixing issues that others may deem inconceivable., In his function as CEO, Markus exhibits his firsthand experience in occasion staffing and connecting manufacturers with social media personalities who can amplify their message.
From commerce gala’s to large-scale campaigns, Markus and his group provide a novel model of influencer advertising, offering shoppers with a complete method to model engagement.
Markus brings a wealth of expertise, having beforehand led groups at Aldi and Primark, the place he honed his results-driven mindset. His management has helped The Hostess construct a repute for reliability and revolutionary execution, working with a few of the greatest manufacturers within the trade.
With a concentrate on influencer partnerships, The Hostess has expanded its attain, collaborating with influencers throughout all tiers—from macro to micro—throughout varied sectors like style, life-style, and health. Below Markus’s path, the company is continually pushing the boundaries of occasion staffing and influencer advertising.
5. Rafael Schwarz
Rafael Schwarz has been a driving pressure behind TERRITORY Affect, considered one of Europe’s premier influencer advertising companies. Rafael blends technique, information, and creativity to execute campaigns that generate measurable outcomes for top-tier manufacturers.
With over 20 years of expertise in enterprise technique and advertising, Rafael is a well-respected trade chief who is aware of easy methods to leverage the complete spectrum of influencer advertising. His company has efficiently partnered with over 500 world manufacturers, together with L’Oréal, P&G, and Nestlé, offering each one-off campaigns and long-term strategic influencer packages.
TERRITORY Affect’s success is due in no small half to Rafael’s concentrate on information and ROI. By combining conventional marketing campaign administration with cutting-edge instruments like media retargeting and SaaS options, he ensures that each marketing campaign drives actual client engagement and model progress.
On the coronary heart of his method is a results-driven mindset, guaranteeing that each influencer partnership not solely generates buzz however delivers a return on funding. From social commerce methods to dwell purchasing occasions, Rafael is all the time on the slicing fringe of digital affect, constantly shaping the way forward for influencer advertising.
6. Laetitia Marie Ecklé
With a background in journalism and media, Laetitia Marie Ecklé understands the facility of storytelling higher than most. Her ardour for content material has led her to the helm of The Influencer, the place she has created considered one of Germany’s main influencer advertising companies—serving to manufacturers craft genuine, partaking campaigns that resonate throughout Instagram, TikTok, YouTube, and Fb.
Ecklé’s experience isn’t simply theoretical. Earlier than launching The Influencer, she constructed her profession in publishing and tv, working as an editor for DuMont, RTL Studios, and Endemol Shine Germany. This basis in media technique and viewers engagement now fuels her capacity to attach manufacturers with the suitable influencers, guaranteeing campaigns ship each creativity and measurable impression.
Headquartered in Munich, The Influencer presents every thing from technique improvement and influencer choice to marketing campaign execution and efficiency evaluation. The company boasts a various influencer community, starting from macro and micro-influencers to area of interest content material creators in classes like style, magnificence, journey, and health.
Ecklé’s impression extends past working an company—she’s additionally a speaker, thought chief, and podcast host. In her podcast, We Are The Influencer, she presents an inside take a look at the fast-paced world of influencer advertising, sharing insights from founders, creators, and trade leaders.
With main manufacturers like Volkswagen, NUK, and KISS trusting her company, Ecklé is proving that genuine content material, strategic partnerships, and data-driven decision-making are the keys to influencer advertising success. And along with her journalistic roots and deep trade data, she’s not simply following traits—she’s serving to outline them.
7. Moritz Zachris
With over a decade of expertise in digital advertising, Moritz Zachris, Director of Loyamo, is a reputation to know in Munich’s influencer advertising scene. Since founding the company again in 2017, Zachris has helped manufacturers navigate the ever-changing digital house, growing tailor-made methods that maximize attain, engagement, and conversions.
However Loyamo isn’t simply one other influencer advertising company—it’s a data-driven powerhouse that makes a speciality of strategic planning, influencer choice, marketing campaign execution, and efficiency evaluation. Below Zachris’s management, the company focuses on cross-channel digital options, guaranteeing influencer collaborations are usually not simply artistic but in addition measurable and results-oriented.
Earlier than launching Loyamo, Zachris sharpened his experience as a Senior Marketing consultant and On-line Advertising Supervisor, specializing in website positioning, conversion fee optimization, and digital technique. His analytical mindset units him aside, permitting him to bridge the hole between influencer creativity and enterprise efficiency.
What makes Loyamo stand out? A meticulous, full-service method, going above and past the fundamentals and providing every thing from influencer analysis and contract negotiations to efficiency reporting and ongoing optimization. With this degree of experience, Zachris ensures each marketing campaign is backed by information and fine-tuned to drive model consciousness, engagement, and gross sales.
8. Melke Cetin
Few CEOs within the influencer advertising house have a portfolio as numerous as Melke Cetin. A serial entrepreneur, he leads a number of ventures, together with iPunkto, WeAreTheInfluencer, Babywerke.de, and WeAreTheHostess. His capacity to juggle a number of companies speaks to his deep understanding of digital advertising, branding, and viewers engagement.
Throughout his skilled profession, he has constructed Mannequin Company Munich right into a full-service modeling and influencer company that connects manufacturers with extremely focused expertise, from style and health fashions to social media influencers.
However Cetin’s experience doesn’t cease there. At Mannequin Company Munich, Cetin has developed a strategic influencer advertising division that pairs manufacturers with the suitable social media voices throughout Instagram, Fb, and YouTube. Whether or not it’s magnificence, sports activities, style, or expertise, his group ensures genuine engagement and high-impact campaigns.
Past merely connecting manufacturers with influencers, Cetin’s company presents complete marketing campaign administration, guaranteeing each collaboration aligns with model objectives, viewers expectations, and trade traits. His concentrate on genuine partnerships helps manufacturers improve credibility, visibility, and client belief in an period the place audiences crave real connections over scripted advertisements.
With a heavy use of information, a powerful community of expertise, and a monitor document of profitable model partnerships, Cetin is redefining what it means to run a contemporary influencer and modeling company.
Munich’s CEOs Redefining Influencer Advertising—What’s Subsequent?
Munich’s influencer advertising scene isn’t simply thriving—it’s setting new requirements. The CEOs behind these powerhouse corporations are reshaping how manufacturers interact audiences, mixing storytelling with expertise to create campaigns that go away an enduring impression. From luxurious model activations to data-driven content material methods, these leaders are proving that innovation is the important thing to affect.
Because the digital world evolves, one factor is evident: the way forward for influencer advertising belongs to those that dare to suppose past the publish, reworking social engagement into unforgettable model experiences. And in Munich, these CEOs and their visionary service corporations are main the cost.
Concerning the Creator
Author
As a UX/UI Designer, Djordje Pajkanovic approaches each undertaking with a concentrate on sensible, user-friendly designs. His power lies in her capacity to know and translate person wants into digital options that aren’t solely environment friendly but in addition aesthetically pleasing. Djordje is a agency believer within the energy of collaboration, usually working intently together with his group to innovate and push the boundaries of conventional design. His method is a novel mix of technical prowess and artistic imaginative and prescient, making him an indispensable a part of Influencer Advertising Hub.
