WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising Hub units itself other than standard assessment platforms by way of the involvement of Influencer Advertising consultants reminiscent of Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This skilled staff brings a profound understanding of the Influencer Advertising panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. Not like user-generated assessment platforms, Influencer Advertising Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the critiques usually are not solely reliable but in addition deeply knowledgeable. Excessive-caliber manufacturers like Ogilvy, BeInfluence, and Stellar Lab bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and past.
Influencer Advertising Hub employs an expert-driven methodology to judge Influencer Advertising businesses, guaranteeing that our suggestions are each dependable and complete. This method is designed to assist companies and people discover one of the best businesses to satisfy their particular Influencer Advertising wants. Right here’s how we assess the varied businesses like Ogilvy, BeInfluence, and Stellar Lab:
Strategic Evaluation of Company Capabilities: We begin by inspecting every Influencer Advertising company’s core competencies, reminiscent of search engine marketing, PPC, content material advertising, and social media technique. Our focus is on figuring out Influencer Advertising that not solely supply a variety of companies but in addition display distinctive ability in executing high-impact Influencer Advertising campaigns.
Influencer advertising has been a key driver in boosting Brussels Airport’s visibility, turning it into one among Europe’s main journey hubs. In a standout 2022 marketing campaign, iO, the staff behind the initiative, tapped into the facility of influencers to encourage a various vary of vacationers to start their journeys at Brussels Airport. The marketing campaign wasn’t nearly flashy promotions; it targeted on creating genuine connections by working with micro, meso, and family-focused influencers who shared their actual journey experiences.
Relatively than a one-off content material push, influencers showcased not solely the airport’s services but in addition the whole journey expertise by way of Instagram posts and tales. Excessive-quality, lasting visuals have been created, offering ongoing content material for future campaigns. With detailed monitoring of key metrics like attain, impressions, and media worth, the marketing campaign went past elevating consciousness—it delivered super success.
For businesses in Brussels, this case is a superb instance of how focused influencer partnerships, clear communication, and a data-driven method can elevate a model’s presence and construct significant connections with key audiences. For companies trying to replicate this sort of success, partnering with the appropriate company is vital. Under, we’ve rounded up eight of one of the best influencer advertising businesses in Brussels that may assist manufacturers construct impactful campaigns and drive significant engagement.
Prime
influencer advertising businesses brussels
2025
Greatest For: Massive companies, international manufacturers, and enterprises
Notable Purchasers: Absolut, Mondelez, Ford, IKEA
Ogilvy Social.Lab (OSL) is a world chief in influencer advertising, providing unmatched experience in data-driven storytelling and award-winning campaigns. As a part of Ogilvy’s worldwide community, OSL makes a speciality of executing influencer methods throughout a number of markets, making them a super selection for international manufacturers and companies with regional or international ambitions.
Their experience has earned them business recognition—named Greatest Massive Influencer Advertising Company on the 2024 International Influencer Advertising Awards and Greatest Influencer Partnership Technique in numerous areas. What units them aside is their deep business insights. OSL gives manufacturers with knowledge to construct their very own methods, providing annual Affect Developments reviews, internet hosting creator panel discussions, and exploring rising fields like B2B influencer advertising.
OSL can also be on the forefront of innovation, integrating AR-enhanced campaigns and TikTok-focused methods by way of their TK.Lab division. Their means to create impactful and culturally related campaigns is backed by their legacy of brand-building experience—shaping culture-changing concepts with creativity and effectiveness.
For manufacturers trying to leverage the rising B2B influencer market, Ogilvy Social.Lab is the go-to company, combining knowledge insights, cutting-edge methods, and a confirmed monitor file to ship distinctive influencer advertising outcomes.
Greatest For: Medium-sized to giant companies
Notable Purchasers: Carrefour, Nestlé, Warner Bros., European Fee
BeInfluence has been working influencer campaigns throughout Europe since 2017. Over time, the variety of campaigns has risen to over 300.
Their actual energy? Nano and micro-influencers. With a community of 7,000+ creators, they specialise in genuine, niche-driven advertising that feels much less like an advert and extra like a advice from a buddy. And it really works—simply take a look at their Inexperienced Deal marketing campaign for the EU Fee, which hit 1.1M+ attain with a 3.9% engagement price, or their Fost Plus initiative, which pulled a large 18.11% engagement price.
Not like platform-based businesses, BeInfluence takes a full-service method, dealing with all the pieces from technique to execution to analytics. Additionally they lean into storytelling and significant partnerships, guaranteeing influencers promote manufacturers they really imagine in.
With workplaces in Brussels, Paris, and Antwerp, they’re completely positioned for European market dominance. And with options in Belgium’s Prime 100 Digital Businesses and an award win in 2023, it’s clear they’re simply getting began.
Greatest For: Medium to giant companies
Notable Purchasers: Nintendo, Pepsico, L’Oréal, Disney
Based by Cathy Tablet and Sarah Levin Weinberg, Stellar Lab’s influencer campaigns are powered by their proprietary Stellar Tech platform. This AI-backed device analyzes content material, forecasts outcomes, and tracks efficiency—so your campaigns aren’t simply artistic, however strategically optimized for outcomes.
With a various influencer community spanning gaming, gastronomy, music, and sports activities, they’ve run campaigns for a number of the largest corporations, proving their means to match manufacturers with the appropriate creators. They usually don’t simply cease at connections—Stellar Lab makes a speciality of content material co-creation and post-campaign reporting, guaranteeing each activation delivers measurable affect.
Their moral influencer advertising method, in collaboration with ARPP and the Affect Advertising Alliance, ensures compliance with business requirements—so your campaigns stay credible and clear.
Stellar Lab is scaling influencer advertising with tech and technique by way of their workplaces in Brussels, Paris, and Copenhagen, making them a powerful selection for manufacturers in search of each authenticity and ROI.
Greatest For: Companies of all Sizes
Notable Purchasers: Disney, Drunk Elephant, Nivea, KitchenAid
We Love Pure has developed since 2010 from a standard PR company right into a digital-first creator advertising powerhouse. Their distinctive method blends one of the best of conventional PR with modern influencer methods that concentrate on constructing genuine connections between manufacturers and their audiences.
A key differentiator for this company is their Fetch app, launched in 2018, which revolutionized influencer advertising by shifting the main target from pushing partnerships to influencer opt-ins. This ensures real collaborations, the place influencers actively select to work with manufacturers that resonate with their viewers. In 2023, they expanded with Fetch the Company, a expertise administration platform that connects manufacturers with Belgium’s prime content material creators.
We Love Pure has confirmed its means to run impactful campaigns within the magnificence, trend, and way of life industries. Their membership in SERMO, a world communications community spanning 15 nations, offers them an worldwide edge, serving to manufacturers create influencer advertising methods which can be each native and international in scope.
On the coronary heart of We Love Pure’s success is their means to create genuine, influencer-driven content material that doesn’t really feel pressured.
Greatest For: Small to medium-sized companies
Notable Purchasers: Delhaize, Enerdeal, ProDi presse
Influenzo, a Brussels-based startup, is making a mark in influencer advertising with its performance-driven method. Relatively than simply connecting manufacturers with influencers, they concentrate on creating campaigns designed to ship measurable outcomes—optimizing attain, engagement, and conversions. One among their key strengths is their means to launch campaigns shortly, typically inside 48 hours, permitting manufacturers to capitalize on trending matters earlier than they lose momentum.
A standout function of Influenzo’s service is their internet content material personalization, which might increase e-commerce conversion charges by as much as 20%. This concentrate on driving gross sales somewhat than simply consciousness units them other than many different businesses. By analyzing viewers habits and optimizing campaigns accordingly, Influenzo ensures every marketing campaign delivers tangible outcomes.
The company additionally helps influencers by way of their proprietary app, which helps creators handle and monetize campaigns throughout platforms like Instagram, YouTube, and TikTok. Their concentrate on genuine partnerships ensures that the chosen influencers work with manufacturers that align with their values and respect their artistic independence.
Along with marketing campaign execution, Influenzo affords companies in social video manufacturing, artistic content material codecs, and social promoting, serving to manufacturers join with their audiences in a number of methods.
Greatest For: Small to medium-sized companies
Notable Purchasers: CROWN’Sm, Devos & Lemmens, Lima
Efluenz is a powerful contender, significantly for his or her use of nano and micro-influencers. This focus is ideal for manufacturers who’re in search of extra genuine engagement, particularly since smaller creators even have a much bigger statistical attain. Based mostly in Brussels, with an increasing presence in France, what actually makes this company stand out is their custom-built marketing campaign administration app.
Developed by Nightborn, this app streamlines influencer communication, content material approval, and efficiency monitoring—so that you’re by no means left guessing how your marketing campaign is performing. Additionally they run a content material validation course of, guaranteeing all influencer-generated content material is optimized earlier than it goes stay, sustaining model consistency and high quality.
Efluenz doesn’t simply join manufacturers with influencers; they provide a full-service method, together with in-house content material manufacturing and clever storytelling to craft campaigns that really resonate with audiences. And because of their detailed efficiency monitoring by way of their app, they again each marketing campaign with knowledge, supplying you with clear insights into attain, engagement, and ROI.
Greatest For: Massive companies and international enterprises
Notable Purchasers: Ford, IKEA, Vans, Mondelez
Emakina is a modern-day chief within the business. With over 23 workplaces worldwide, a world attain with native market experience, and now a part of EPAM Methods, this company has a knack for executing artistic methods tailor-made to Belgium manufacturers.
What units them aside? An influencer choice course of grounded in knowledge and monitoring instruments that transcend floor metrics, guaranteeing manufacturers join with the appropriate creators for his or her audience. Their method isn’t nearly one-off collaborations—they concentrate on long-term influencer relationships that foster model loyalty.
Emakina additionally integrates influencer advertising with digital promoting, amplifying marketing campaign affect throughout a number of channels, platforms, and mediums. And if video content material is your precedence, they specialise in YouTube advertising and movement design, creating high-quality video content material that enhances influencer storytelling.
With a carbon-neutral certification and award-winning campaigns beneath their belt, Emakina is not only about efficiency—it’s about purpose-driven, high-impact influencer advertising.
Greatest For: Companies of all sizes
Notable Purchasers: UNESDA, Science Europe, Huawei, World Wildlife Fund (WWF)
The Proper Avenue (TRS) is a outstanding influencer advertising company identified for its experience in marketing campaign technique, content material creation, and group administration. With a concentrate on utilizing knowledge to refine marketing campaign trajectory, TRS crafts methods that actually join with audiences, making them a trusted accomplice for companies of all sizes.
However what actually units TRS aside is their distinctive device, The D Scale. This proprietary platform permits purchasers—starting from international manufacturers to NGOs—to trace and measure their digital affect in real-time. By guaranteeing that influencer campaigns are aligned with particular enterprise objectives, The D Scale helps optimize attain and engagement, finally driving higher outcomes.
With a formidable consumer roster, TRS has confirmed its means to handle complicated industries whereas sustaining authenticity. Their mixture of artistic content material and knowledge analytics makes them a standout selection for manufacturers trying to get essentially the most out of their influencer advertising efforts.
Past simply connecting manufacturers with influencers, TRS takes a long-term method by nurturing relationships with audiences, constructing sustainable communities that increase model loyalty and create lasting connections.
Comparability of the Prime Influencer Advertising Corporations in Brussels
With a number of influencer advertising businesses working in Brussels, it may be tough to find out which one most accurately fits your model’s wants. Under is a comparability of the prime 5 businesses based mostly on their best clientele, notable purchasers, and their strongest distinctive function—which units them other than the competitors.
| Company Identify | Greatest For | Notable Purchasers | Distinctive Power |
|---|---|---|---|
| BeInfluence | Companies of all sizes, significantly these in search of nano & micro-influencer engagement | Carrefour, Nestlé, Warner Bros., European Fee | Excessive engagement charges by way of genuine, community-driven influencer campaigns |
| Stellar Lab | Medium to giant companies on the lookout for AI-driven, data-backed influencer advertising | Nintendo, Pepsico, L’Oréal, Disney | AI-powered Stellar Tech platform for predictive analytics & marketing campaign monitoring |
| We Love Pure | Way of life, magnificence, and trend manufacturers that prioritize influencer-led storytelling | Disney, Drunk Elephant, Nivea, Pandora | Distinctive Fetch App, permitting influencers to decide into campaigns for extra genuine partnerships |
| Influenzo | Small to medium-sized companies targeted on quick, performance-driven influencer advertising | Delhaize, Enerdeal, ProDi presse | Fast marketing campaign execution, launching influencer campaigns inside 48 hours |
| Efluenz | Small to medium-sized companies on the lookout for nano and micro-influencer collaborations | CROWN’Sm, Devos & Lemmens, Lima | Customized-built marketing campaign administration platform, streamlining influencer communication and efficiency monitoring |
Tips on how to Win Over Brussels with Influencer Advertising: A Technique That Works
Brussels is a metropolis of tradition, nightlife, and excessive engagement with native influencers who know the right way to captivate their viewers with authenticity. For an influencer advertising company trying to crack the Brussels market, the secret’s to mix native experience with modern content material methods.
From trend to music to pictures, these influencers have mastered the artwork of viewers engagement. Let’s dive into the methods that may assist manufacturers join with the Brussels viewers in a approach that feels pure, thrilling, and impactful.
Hyperlocal Influencers: The Secret to Authenticity
Neglect the large international names—Brussels thrives on authenticity. Partnering with hyperlocal influencers ensures {that a} model’s message is rooted within the metropolis’s cultural heartbeat.
For instance, ILLEGAAL has grow to be a go-to supply for underground occasions and inventive actions. The folks behind the account don’t simply put up about occasions—they immerse their viewers within the expertise, making followers really feel like insiders. A model collaborating with such an influencer ought to faucet into this exclusivity issue, providing first entry to occasions or merchandise that may solely be found by way of the influencer’s channel.
Equally, inspi builds belief by way of real-life experiences and street-style aesthetics. As an alternative of staged model endorsements, they showcase trend and way of life by way of easy, on a regular basis settings. Manufacturers ought to enable influencers to take care of artistic management to protect this natural and relatable really feel.
Flip Occasions Into Should-Attend Moments By Influencers
If there’s one factor Brussels’ viewers loves, it’s occasions that really feel unique but welcoming. Partnering with influencers who specialise in nightlife and cultural experiences ensures increased engagement and attendance charges.
Take Fuse Brussels, one of many metropolis’s most iconic digital music venues. Their content material doesn’t simply promote upcoming gigs—it makes you are feeling such as you’re already there. With strobe-lit pictures, backstage snippets, and fascinating post-event recaps, they flip membership nights right into a motion somewhat than only a one-time occasion. Manufacturers in drinks, trend, or tech can collaborate by integrating merchandise immediately into the nightlife expertise, from branded cocktail nights to unique influencer-hosted DJ classes.
For artwork and pictures lovers, STUDIO 124 is a visible powerhouse. Excessive-end pictures and stylized model storytelling make their content material fascinating and aspirational. A sensible technique can be for manufacturers to co-create immersive experiences, reminiscent of a brand-sponsored photograph exhibit, inviting followers to expertise the magic firsthand.
Aesthetic-Pushed Campaigns That Make Merchandise Shine
In Brussels, visible storytelling reigns supreme. If an influencer’s feed doesn’t look cohesive, fashionable, and aspirational, it gained’t drive engagement.
Inspi has perfected the artwork of capturing Brussels by way of a fashion-forward lens. Each put up is rigorously curated to mix model, structure, and temper. Manufacturers trying to place themselves as premium or stylish ought to put money into high-quality visuals and let influencers combine merchandise subtly into their aesthetic. Whether or not it’s a luxurious trend model, a high-end resort, or an elegant café, the secret’s to make the content material really feel seamless somewhat than promotional.
Greatest Influencer Advertising Companies in Brussels for Impactful Campaigns
Brussels’ influencer advertising panorama is various, from data-driven businesses like Stellar Lab to niche-focused companies like BeInfluence. Whether or not your model wants AI-powered analytics, hyperlocal influencers, or full-scale marketing campaign administration, deciding on the appropriate agency will depend on your objectives—authenticity, engagement, or measurable ROI. As influencer tendencies evolve, transparency, compliance, and inventive storytelling stay key. With the appropriate company, manufacturers can faucet into Brussels’ thriving influencer scene and drive actual affect.
Regularly Requested Questions
What’s an influencer advertising company, and why do companies want one?
An influencer advertising company helps manufacturers join with social media influencers to advertise their services or products. These businesses deal with influencer choice, marketing campaign administration, content material creation, and efficiency monitoring to make sure profitable collaborations that drive engagement and conversions.
How a lot does it price to work with an influencer advertising company in Brussels?
Prices range relying on the company, marketing campaign scope, influencer tier (nano, micro, macro), and platform. Usually, manufacturers can count on to pay between €5,000 and €50,000 per marketing campaign, however premium businesses working with high-profile influencers could cost much more.
How do influencer advertising businesses in Brussels choose influencers for campaigns?
Businesses use a mixture of data-driven instruments, AI-powered analytics, and guide vetting to seek out influencers that align with a model’s audience, values, and objectives. They assess components like engagement charges, viewers demographics, content material high quality, and previous model collaborations.
What social media platforms are mostly utilized in influencer advertising campaigns?
The preferred platforms embody Instagram, TikTok, YouTube, and LinkedIn. Instagram and TikTok dominate in way of life, trend, and sweetness industries, whereas YouTube is most well-liked for in-depth product critiques, and LinkedIn is good for B2B influencer advertising.
How can companies measure the success of an influencer advertising marketing campaign?
Success is measured utilizing key efficiency indicators (KPIs) reminiscent of engagement price, attain, impressions, click-through price (CTR), conversions, and return on funding (ROI). Businesses typically present detailed reviews analyzing these metrics.
Are there any authorized necessities for influencer advertising in Belgium?
Sure, Belgian and EU rules require influencers to reveal paid partnerships and sponsored content material clearly. Labels like #Advert, #Sponsored, or “Partnership with [Brand]” have to be used to make sure transparency and compliance with shopper safety legal guidelines.
Can small companies profit from influencer advertising, or is it just for giant manufacturers?
Small companies can enormously profit from working with nano and micro-influencers, who usually have excessive engagement charges and might promote merchandise authentically to area of interest audiences at a decrease price than macro-influencers or celebrities.
What are some great benefits of working with an influencer advertising company as an alternative of managing campaigns in-house?
Partnering with an company affords a number of key advantages, together with:
- Entry to influencer networks: Businesses have pre-vetted influencers suited to totally different industries.
- Skilled technique growth: Businesses create tailor-made campaigns aligned with enterprise objectives.
- Efficiency monitoring and optimization: Businesses use data-driven insights to measure and refine campaigns.
- Compliance with authorized rules: Businesses guarantee all campaigns comply with promoting legal guidelines.
- Time and useful resource effectivity: Companies save time and keep away from the effort of influencer negotiations and content material approvals.
How can companies select the appropriate influencer advertising company in Brussels?
Choosing the appropriate company includes contemplating a number of components:
- Trade experience: Search for businesses skilled in your sector.
- Previous consumer success tales: Verify case research and testimonials.
- Influencer community: Guarantee they work with related creators.
- Reporting and analytics: Confirm that they supply detailed efficiency monitoring.
- Price range and pricing transparency: Perceive their price construction upfront.
- Marketing campaign administration course of: Assess how they deal with influencer choice and content material approvals.
What are the variations between nano, micro, macro, and mega influencers?
Influencers are categorized based mostly on their follower rely and engagement ranges. Every sort has distinctive benefits for manufacturers:
| Influencer Kind | Follower Rely | Greatest For | Engagement Degree | Price Per Submit (Estimated) |
|---|---|---|---|---|
| Nano | 1K – 10K | Small companies, area of interest manufacturers | Very Excessive | €50 – €500 |
| Micro | 10K – 100K | Mid-sized manufacturers, excessive engagement campaigns | Excessive | €500 – €5,000 |
| Macro | 100K – 1M | Massive manufacturers, mass consciousness campaigns | Average | €5,000 – €50,000 |
| Mega | 1M+ | International manufacturers, celeb endorsements | Low to Average | €50,000+ |
In regards to the Creator
Author
Koba Molenaar brings almost a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by way of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is obvious in her work, showcasing her as a relatable and educated voice within the business.
