Within the vibrant streets of Phoenix, the 2021 Rue 21 Satisfaction marketing campaign grew to become a textbook instance of how influencer-driven advertising and marketing can do extra than simply promote—it may well spark real connections and amplify a model’s voice on social points. Led by The Lilac Company, this marketing campaign tapped into the plain energy of social media influencers to showcase Rue 21’s unique Satisfaction assortment throughout Satisfaction month.
By enlisting creators on platforms like Instagram and TikTok, they elevated Rue 21’s message of inclusivity and variety, turning a style assortment right into a celebration of satisfaction.
What made this marketing campaign stand out wasn’t simply the flashy visuals or the model publicity—it was the genuine, heart-felt tales influencers shared by way of TikTok movies, carousel posts, and Instagram Tales. These creators introduced their private Satisfaction journeys to life, resonating deeply with the LGBTQ+ neighborhood. The outcome? A large spike in impressions and engagement that not solely met however exceeded expectations. It’s clear that influencer advertising and marketing, when completed proper, can transcend past model consciousness and spark actual social impression.
And talking of Phoenix, as influencer advertising and marketing continues to reshape the panorama, let’s dive into the highest CEOs of the town’s greatest businesses main the cost. These movers and shakers are the masterminds behind campaigns like Rue 21’s, shaping the way forward for how manufacturers join with numerous, engaged audiences.
High 9 CEOs of Influencer Advertising Firms in Phoenix
The masterminds behind Phoenix’s prime influencer advertising and marketing companies aren’t simply operating businesses—they’re redefining how manufacturers join with audiences. These CEOs have constructed powerhouse firms that craft viral campaigns, drive engagement, and switch influencers into model ambassadors.
1. Brianna Doe
Brianna Doe is rewriting the principles of influencer advertising and marketing—actually. The founding father of Verbatim runs a boutique company that makes a speciality of influencer partnerships, content material technique, and progress advertising and marketing, serving to manufacturers make an impression in a world the place consideration is fleeting.
Her insights don’t keep behind closed company doorways. By way of Cease The Scroll, her podcast, and a LinkedIn publication with 200,000+ subscribers, she demystifies digital advertising and marketing for manufacturers trying to reduce by way of the noise. This thought management has landed her in Quick Firm, CNBC, HubSpot, and on stage at Stanford, Sprout Social, and HubSpot conferences.
Recognition follows the place outcomes lead. She’s been named a High 30 RevOps Chief, a High 100 B2B GTM Feminine Chief, and a High 50 World LinkedIn Creator—a powerful feat for somebody who’s labored with trade giants like Dropbox, HubSpot, and Sprout Social.
Outdoors of labor, storytelling takes completely different varieties—whether or not in a darkish movie show, watching stand-up comedy, or obsessing over the Oxford comma. A love for mentorship, movie festivals, and meals adventures along with her fiancé and two canines retains life as dynamic as her profession.
2. Brandon Tigrett
Main The Tigrett Company in Scottsdale, Brandon Tigrett merges business images, storytelling, and strategic advertising and marketing to create campaigns that go away a long-lasting impression.
His company is greater than a advertising and marketing agency; it’s a content material powerhouse. Providing the whole lot from influencer partnerships to high-end video manufacturing, Tigrett ensures manufacturers like Puma Hoops, Jollibee, LifeWTR, and Therabody stand out in aggressive industries.
Creativity extends past his company partitions. A devoted health fanatic and whiskey aficionado, he brings a pointy eye for visuals formed by years of portrait and energetic way of life images. This eager sense of aesthetics influences each marketing campaign, making storytelling the spine of his work.
Tigrett’s impression hasn’t gone unnoticed. Membership within the American Promoting Federation Phoenix underscores his fame as a frontrunner in branding and inventive technique. His philosophy? Advertising isn’t about pushing merchandise—it’s about fostering emotional connections.
3. Chris (CJ) Johnson
Chris (CJ) Johnson has constructed one of many Southwest’s most formidable unbiased advertising and marketing businesses, trusted by manufacturers like Crimson Bull, Microsoft, Apple, and BMW.
His company, LaneTerralever, stands aside by placing clients first. Each marketing campaign, whether or not in influencer advertising and marketing, model technique, or digital engagement, is tailor-made to create genuine, long-lasting connections. No cookie-cutter influencer offers—solely partnerships designed for impression.
Underneath his route, LaneTerralever has helped manufacturers just like the Arizona Cardinals, Lyft, and Phoenix Kids’s Hospital forge deeper relationships with their audiences. AI in influencer advertising and marketing is one other of his specialties, guaranteeing manufacturers leverage know-how to reinforce—not exchange—human creativity.
Past LaneTerralever, he’s a part of Expertise Dynamic, a collaboration between his company and Persuade & Convert, designed to create seamless buyer journeys. Effectivity, innovation, and data-driven decision-making are his logos.
4. Tatiana Bolaños
Tatiana Bolaños is reshaping the influencer trade. The Lilac Company, based in 2015, is greater than a enterprise; it’s a motion constructed on inclusivity, variety, and psychological well being advocacy.
Her company operates with a “psychological well being first, enterprise second” mindset, treating expertise as household moderately than simply names on a roster. Specializing as a multicultural influencer company throughout magnificence, style, LGBTQ+, and physique positivity areas, The Lilac Company ensures each marketing campaign resonates with cultural authenticity.
Manufacturers like Gillette, Estée Lauder, Converse, and Amazon Prime belief her company to deliver illustration into their advertising and marketing. Whether or not amplifying Hispanic Heritage Month or championing inclusivity with Rue 21, each challenge leaves an impression.
Bolaños leads with objective. A proud advocate for the Latinx creators, she ensures underrepresented voices are heard—and valued. When not shaping the way forward for influencer advertising and marketing, she’s spinning, climbing, or vibing to reggaetón.
5. Becca Booker
Becca Booker turns influencer advertising and marketing into an artwork and a science. Main Do-it-yourself Social, the boutique company she based, she makes a speciality of crafting data-backed campaigns that interact Gen-Z and millennial audiences.
Her company’s success speaks volumes. Identified for focused influencer methods, social media administration, and Fb promoting, Do-it-yourself Social has helped manufacturers like Derma Well being Pores and skin & Laser maximize publicity and engagement.
However her affect extends past advertising and marketing campaigns. She’s an advocate for feminine management, psychological well being in digital areas, and creating work environments that stability ambition with well-being. In 2021, she expanded her company and rebranded to mirror an excellent stronger imaginative and prescient.
She doesn’t simply develop manufacturers—she educates others on find out how to do the identical. Talking engagements and contributions to CanvasRebel Journal make her a trusted voice in advertising and marketing circles.
6. Joe Maglio
Joe Maglio is popping McKinney into an promoting powerhouse. Since taking on as CEO in 2018, he has expanded the company’s footprint to incorporate key areas like Durham, Dallas, Los Angeles, Phoenix, and New York—all whereas delivering award-winning work for Popeyes, Blue Diamond Growers, Little Caesars, and Samsung.
His background consists of management roles at Havas, Publicis, and Ogilvy, giving him a deep understanding of brand name storytelling. In 2023, he made one among his boldest strikes but: buying August United, a top-tier influencer advertising and marketing company, totally integrating influencer technique into McKinney’s DNA.
Underneath his management, McKinney has been named an Advert Age A-Record Company Standout and a 2024 Greatest Place to Work, with accolades from Cannes Lions, Effies, CLIO, and The Webby Awards. He’s additionally taken the helm at Barbarian, one other Cheil Worldwide company, increasing his impression even additional.
His involvement with the 4A’s board and VCU Brandcenter retains him plugged into the way forward for advertising and marketing, guaranteeing McKinney stays forward of trade shifts.
7. Tyler Rathjen
Tyler Rathjen blends branding, PR, and influencer advertising and marketing into one seamless technique. On the helm of Decibel Blue, he has remodeled the company right into a powerhouse throughout Phoenix and Denver.
Rising by way of the ranks since 2006, he grew to become a accomplice in 2016 and now leads an company identified for influencer campaigns with manufacturers like PetSmart, Floyd’s 99 Barbershops, Cox Communications, and Baskin-Robbins. His Public Engagement™ applications guarantee campaigns aren’t simply seen—they resonate.
His monitor document speaks for itself. Driving 78% income progress for My Sister’s Closet, launching over 100 Dunkin’ Donuts areas, and incomes OBIE Award recognition place him in an elite firm.
Past advertising and marketing, he’s an advocate for training and neighborhood initiatives, serving on the board of Phoenix Suns 88 Charities.
8. Juan E. Galvan
A serial entrepreneur and digital advertising and marketing strategist, Juan E. Galvan has spent the previous decade redefining the intersection of know-how, advertising and marketing, and enterprise progress. Because the CEO of Kobe Digital, he leads a performance-driven company that makes a speciality of influencer advertising and marketing, internet growth, and video manufacturing, serving to manufacturers create high-impact digital experiences.
Juan’s experience extends far past conventional advertising and marketing. He’s additionally the Founding Companion of QLE Ventures, an funding group targeted on scaling digital businesses and tech firms by way of mergers and acquisitions. His expertise in lead technology, conversion optimization, and inbound advertising and marketing provides him a data-driven edge in influencer advertising and marketing, guaranteeing that campaigns don’t simply generate engagement—they drive actual enterprise progress.
Underneath his management, Kobe Digital has developed a strategic strategy to influencer advertising and marketing, providing manufacturers insights into deciding on the proper creators, maximizing ROI, and leveraging social media presence for impression. His capability to merge creativity with analytics has made Kobe Digital a go-to company for companies trying to scale.
Past enterprise, Juan is a lifelong entrepreneur who has acquired seven digital firms with out utilizing his personal cash, proving his capability to determine, put money into, and develop high-potential companies.
9. Jonathan Heit
Jonathan Heit co-founded Allison Worldwide and turned it into a worldwide chief in built-in advertising and marketing and communications. In January 2024, he took the helm as World CEO, succeeding Scott Allison and ushering in a brand new period of progress, innovation, and digital transformation.
Allison Worldwide stands out for its cutting-edge strategy to influencer advertising and marketing, mixing model transformation, fame administration, and AI-driven influencer methods to create impactful campaigns. By integrating AI influencers and data-backed storytelling, the company is redefining how manufacturers interact with audiences in an evolving digital panorama.
With a presence in Phoenix, Allison Worldwide leverages its regional experience to assist manufacturers join with native markets whereas sustaining a worldwide attain. Underneath Jonathan’s management, the company continues to push boundaries, using the newest tendencies in digital media, branding, and expert-building to ship results-driven advertising and marketing methods.
Jonathan’s profession is a testomony to his strategic imaginative and prescient and management, having served as World President and COO earlier than entering into the CEO position. His deep understanding of digital media and positioning has made Allison a trusted accomplice for manufacturers trying to navigate the fashionable advertising and marketing ecosystem.
Shaping the Way forward for Influencer Advertising in Phoenix
In Phoenix, the rise of visionary CEOs in influencer advertising and marketing is unmistakable. From fastidiously curated influencer campaigns just like the viral Phoenix Trend Week to groundbreaking methods shaping native and nationwide manufacturers, these CEOs aren’t simply following tendencies—they’re creating them.
Main companies corresponding to Verbatim, The Tigrett Company, and LaneTerralever have redefined how manufacturers join with their audiences, mixing creativity, knowledge, and genuine storytelling. As Phoenix continues to thrive as a hub for influencer advertising and marketing, these CEOs and their companies are undoubtedly on the forefront, driving the way forward for digital advertising and marketing within the area.
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Author
Dan Atkins is a famend search engine marketing specialist and digital advertising and marketing advisor, acknowledged for reinforcing small enterprise visibility on-line. With experience in AdWords, ecommerce, and social media optimization, he has collaborated with quite a few businesses, enhancing B2B lead technology methods. His hands-on consulting expertise empowers him to impart superior insights and progressive ways to his readers.
