Top TikTok Shop Influencers Driving Sales + How to Work With Them

In September 2023, TikTok had everybody from CNN to social media entrepreneurs speaking about its new providing: the TikTok Store. The eCommerce characteristic lets TikTok enterprise accounts set their storefronts on the app, so customers should purchase merchandise instantly with out leaving the app.

In addition to bringing a brand new alternative into the world of TikTok Procuring, this characteristic additionally carved a sub-category of influencers, TikTok Store influencers. These are creators who collaborate with TikTok Store companies to advertise their merchandise.

Whereas some current TikTok influencers began collaborating with manufacturers on TikTok Store, others created a selected area of interest for themselves on this house, serving to TikTok customers discover the very best Store merchandise in each class, from style to tech devices. We talk about just a few of those TikTok Store influencers in our information and supply greatest practices for working with them.

---

TikTok Store Influencers Are Altering the Sport for Social Commerce

TikTok Store influencers are creators who particularly or predominantly work with Store companies on TikTok. Not like common TikTok influencers that work with known-name manufacturers, TikTok Store influencers are the primary line of promotion for a model that is simply establishing its store on the app. These manufacturers are normally small or homegrown, give or take just a few.

The TikTok Store market has grown so much in nearly a yr. The truth is, it accounted for over 68% of social buying gross merchandise worth (GMV) amongst all social media platforms (minus Fb Market) with buying options in February 2024.

So, there’s quite a lot of potential for influencer advertising and marketing to develop on this vertical. TikTok Store influencers do just about the identical form of work as common influencers, akin to:

• Creating promotional or sponsored content material
• Working product giveaways on TikTok in partnership with a model
• Opinions and unboxing movies

Do not mistake the comparatively smaller scope of TikTok Store (in comparison with the platform as a complete) for the smaller follower measurement of Store influencers. These influencers additionally fall in the identical classes as different influencers, akin to nano, micro, macro, and mega-influencers. 

---

Prime TikTok Store Influencers in 2024

TikTok Store has all types of shops, from magnificence and cosmetics to style and equipment, electronics and devices to residence decor and home equipment. Nonetheless, it is perhaps exhausting to seek out Store influencers in some industries.

For instance, individuals aren’t very trusting of electronics and devices bought by a small tech enterprise. They’d somewhat purchase from a trusted model. However that is to not say there are not any influencers in such industries. There are just a few, however they’re simply tougher to come back by.

Having mentioned that, listed below are a few of the high TikTok Store influencers in 2024.

Melissa Murdick 

Area of interest: Make-up and skincare

Melissa Murdick (@itsmakeupbymelissam) is a make-up influencer on TikTok with over 1,000,000 followers. She does not solely work with TikTok Store manufacturers since she has a considerable following that enables her to work with bigger companies.

Melissa focuses on magnificence and make-up merchandise, creating tutorials, doing evaluations, and exhibiting new merchandise in her TikTik movies. She has additionally created playlists, akin to month-to-month favs and eye make-up. Right here, you could find the merchandise she has promoted for a large number of magnificence and make-up manufacturers.

For instance, this is a video she has created for Bioderma USA, exhibiting their foaming gel in motion. 

@itsmakeupbymelissam These sort of merchandise are after all not model new… however they’re positively a product pattern proper now! Should you like a ‘one and finished’ approach–you’ll love these one-step cleaners @BIODERMA USA #skincareroutine #tiktokshop #bioderma #makeupremover ♬ authentic sound – Melissa Murdick

Since she’s additionally a make-up artist, her followers belief her suggestions. On high of that, her partaking content material supply makes her a superb decide for make-up manufacturers. The video she created for Bioderma has 62 feedback and 180 saves, which signifies respectable engagement.

---

Briana Merriweather

Area of interest: Magnificence and way of life

Briana Merriweather (@bemerri2) is a magnificence and way of life micro-influencer who shares her product suggestions for pores and skin, hair, and physique care. She incessantly shares TikTok Store merchandise, akin to Mary Ruth’s hair development serum.

@bemerri2 I’ll by no means cease taking this complement! @MaryRuth’s #hairgrowth #hairgrowthtips #hairgrowthsolution #fyp #viralproducts #tiktokshopbacktoschool ♬ authentic sound – BRI 💕

Being a black creator, nearly all of her following contains black ladies in search of magnificence suggestions from a fellow black girl. She responds to feedback actively, offering recommendations and answering inquiries to her followers.

This stage of interplay and trust-building makes her a great candidate for magnificence manufacturers focusing on black ladies.

---

Lupe Torres

Area of interest: Make-up

Lupe Torres (@g.torres_makeup) is a extremely widespread magnificence influencer with over 660k followers on TikTok. She is thought for creating tutorials, significantly for eye make-up appears to be like.

She promotes make-up merchandise from a spread of manufacturers, from high-end to drugstore, making her content material accessible to a large viewers. Plus, she has labored with a ton of TikTok Store manufacturers, not restricted to make-up.

For instance, she shared a promo code for Simply 4 Kira, a contact lens model, together with her viewers. For the reason that product falls into her area of make-up, her followers had been appreciative of the code in her remark part.

@g.torres_makeup @Just4kira ♬ FRESITA – Fuerza Regida & Bellakath

Lupe’s enchantment is her distinct model of make-up, which isn’t excessive however continues to be sultry sufficient to warrant a double-take. Her tutorial movies are simple to observe, making them superb for make-up lovers of all ranges. 

---

Maddie Costantino

Area of interest: Vogue and wellness

Maddie Costantino (@maddieconstantino) is a small micro-influencer who shares a variety of content material, from every day vlogs to wellness suggestions, recipes, magnificence and skincare suggestions. Her account is sort of a visible diary of her (very aesthetic) life.

Since she’s younger, she’s relatable to Gen Z and millennial ladies; the teams make up probably the most of her viewers. To maintain them engaged, she additionally partakes in TikTok developments and makes use of widespread sounds in her movies.

She does not solely use TikTok movies. Fairly, she makes use of carousel posts to their full potential by posting about a number of manufacturers after which including her hyperlinks to the Hoo.be web page in her bio. She typically mentions TikTok Store manufacturers in these slideshows, too.

Since she’s a small influencer with an engaged following, she’s an appropriate decide for TikTok Store manufacturers that wish to attain their audiences with out spending an excessive amount of cash. In any case, increasingly more manufacturers are leaning towards smaller influencers. Our Influencer Advertising and marketing Benchmark Report confirms this.

---

Emma Jordyn

Area of interest: All issues ladies associated

Emma Jordyn (@emma__jordyn) is a TikTok influencer with over 400k followers. In accordance with her bio, her account is ”for the ladies.” So, you could find the whole lot girl-related there, from romantic recommendation and wonder tricks to wellness plans and story occasions.

Emma additionally makes useful tutorials on tips on how to be extra assured or get a glow up. Because of the basic curiosity in these subjects, her movies get tens of millions of views, making her a great influencer for manufacturers to collaborate with.

TikTok Store companies work together with her to market their merchandise to younger ladies, significantly these nonetheless at school or school. She makes PR haul movies often, which embody packages from TikTok Retailers, too. For instance, on this haul, she shares merchandise from recognized manufacturers and smaller outlets.

@emma__jordyn HUGE PR HAUL! 🤭 thank u to all my superb girly and for 370K! I luv u all! #unboxing #prunboxing #unboxinghaul #prhaul #contentcreator #influencer #unboxingvideo #backtoschoolhaul #prpackage #haul #prunboxinghaul #unboxwithme #makeuphaul #clothinghaul #skincarehaul #haultok #beautyhaul #unboxinghauls #hauls #influencertips #influencerpr #overcomsumption #pr #trending #viral #well-known #make-up #skincare #style #blowthisup #prunboxingvideos #preppy #haultok #fyp #foryoupage #foryou #grwm #getreadywithme #hair #bighaul #hugehaul #massivehaul #buying #backtoschoolshopping @PINK PALM PUFF @Drunk Elephant @Charlotte Tilbury @Glow Recipe @Katie Fang @Certainly Labs @e.l.f. Cosmetics @GRWM @Authentic Beautyblender @dormify @Kulfi Magnificence ♬ authentic sound – ☆ emmajordyn ☆

Emma’s vigorous character and relatable content material are the rationale for her recognition. For the reason that TikTok algorithm additionally favors story occasions and advice-related content material, she normally will get extra views than her follower rely.

---

Ashlyn Ross

Area of interest: Motherhood

Ashlyn Ross (@ashlynhope.ross) creates motherhood and lifestyle-related content material for her 313k followers on TikTok. Not solely does she collaborate with TikTok Retailers, however she additionally has a playlist of all of the outlets she has shared on her account. On the time of writing, the playlist has over 100 movies.

Ashlyn’s content material options her boys, together with their every day actions and vlogs. She additionally posts motherhood suggestions, akin to guiding new mothers on must-have child gadgets and sharing life hacks for busy mothers. Her content material is beloved by her followers, and even these with out youngsters can get pleasure from watching her household’s enjoyable adventures.

Because of the nature of her content material, Ashlyn’s TikTok Store suggestions are normally baby-related, akin to these studying blocks for youths. Since she has youngsters of her personal who she exhibits utilizing the merchandise, individuals belief her suggestions.

@ashlynhope.ross Such properly made toys that may be handed down! #lovevery #tiktokshop #kidstoys #babyregistry #boymom #funnykids ♬ authentic sound – Ashlyn Ross- Motherhood

---

Claudia Walsh

Area of interest: Magnificence and way of life

Claudia Walsh (@iwantcandy77) is a magnificence and way of life TikTok creator with over 1.4 million followers. She creates day in my life, morning routine, cleansing, gymnasium, prepare with me, and snack movies. Additionally, she posts fairly a bit about her relationship, akin to her engagement and marriage ceremony planning.

Her viewers is predominantly ladies, particularly these of their 20s and 30s. She is not solely a TikTok Store influencer however collaborates with TikTok Store manufacturers on movies. For instance, she partnered with Properly Individuals to advertise their lip oils.

@iwantcandy77 My new favourite lip oils 🫧✨🩷👄 Store now on TikTok Store!/Click on the hyperlink in my bio to get your palms on these! #wellpeoplepartner #lipoil #wellpeople #lipcombo #grwm #magnificence #make-up #favoriteproducts #cleanbeauty #plantpowered @Properly Individuals ♬ authentic sound – Claudia Walsh

Since her viewers is extremely engaged, it is no shock that her followers admire her suggestions and are prone to check out the merchandise she endorses. Claudia’s appeal lies within the nostalgia round her content material since she began her journey on YouTube, the place most individuals found her after which adopted over to TikTok.

Her brother and sister are additionally influencers, so there’s quite a lot of family-related content material that entices viewers into sticking round for extra.

---

Halley Cunningham

Area of interest: Life-style, tech, and motherhood

Halley Cunningham (@haileycunninghamtn) is a TikTok micro-influencer who shares her TikTok Store finds in just about each class, from residence workplace equipment and attire to everyday-use kitchen devices. Not like most TikTok influencers, she does not focus solely on one area of interest. As an alternative, she combines know-how and way of life content material with motherhood and parenting suggestions.

She additionally shares TikTok Store dupes for widespread merchandise, making her content material not solely fascinating but in addition budget-friendly for her viewers. For instance, this is a video wherein she’s selling a reasonable pair of earbuds which can be additionally glasses-friendly and have raging evaluations on the platform.

@haileycunninghamtn Replying to @wvredhead Upgraded X15 Professional Identical Worth! #earbuds #earphones #headphones #airpods #music #tiktokshop #tiktokmademebuyit #tiktokshopsummersale #tiktokshopfinds #tiktokshopdeals #tiktokshop ♬ authentic sound – Hailey Cunningham

Halley is kind of strategic in how she shares TikTok Store finds. As an alternative of constructing a video a few product, she’d make a response video to a query on one among her older movies after which subtly introduce a TikTok Store discover as an answer. It is a good way to advertise merchandise with out making it look like a gross sales pitch.

---

Kalce Alea

Area of interest: Magnificence and wellness

Kalce Alea (@kaicealea) is a nano-influencer on TikTok who shares her on a regular basis routine, recipes, make-up tutorials, and hair care suggestions together with her viewers. What units Kalce aside is her method to magnificence and wellness, which focuses on self-love and physique positivity somewhat than perfection.

She’s additionally very descriptive in relation to explaining what a product does or the way it works. For instance, the video she creates for The Manicurist’s at-home manicure goes in-depth into the steps and outcomes, making it simpler for her viewers to know and replicate.

@kaicealea @Manucurist ♬ authentic sound – kaice alea 🌼

Kalce has a really calm vibe, which is obvious in her movies. She’s not afraid to indicate herself with out make-up or speak about skincare points, making her content material relatable and genuine. Her viewers loves how open she is with them and sometimes reaches out for recommendations on merchandise. 

---

What Are the Advantages of Working With TikTok Store Influencers?

After you’ve got perfected your TikTok Store setup, the following step as a model is to get the phrase about your presence out to as many individuals as attainable. Fortuitously, influencers could be fairly useful. Here is how.

Elevated Model Consciousness

The primary and most obvious advantage of working with influencers is the model consciousness that comes together with your model being launched to 1000’s, if not tens of millions, of individuals. These are individuals who possible do not learn about your model but. However as soon as they hear their favourite creator raving about your merchandise, they’re prone to develop an curiosity in what it’s a must to provide.

For small TikTok Retailers which have a tough time kicking off because of competitors and sluggish follower development fee which averages 3% on a month-to-month foundation, working with the appropriate influencers generally is a game-changer.

---

Focused Advertising and marketing

When you discover your audience on social media, it’s a must to discover the appropriate technique to attain them. Influencers could be that route.

Since creators have focused followers, the marketing campaign you run by means of them will possible attain exactly the individuals you are making an attempt to promote your merchandise to. That is higher than spending cash on advertisements that will or might not hit the goal.

For instance, on the time of writing, Claudia Walsh is planning her marriage ceremony. Due to this, the algorithm makes her content material extra seen to different brides-to-be. At this level, if a bridal store had been to work with Claudia, it will be a focused method.

---

Boosts Gross sales

eMarketer information exhibits that influencer advertising and marketing has been extra resilient than social advert spending over the previous few years. Which means you are extra prone to get a greater return on funding (ROI) from influencer advertising and marketing than social media advertisements. Additionally, TikTok is the second-most widespread for influencer advertising and marketing spending, crossing $1,25 billion in 2024.

It is sensible. Influencers are already trusted by their followers. Plus, solely these individuals observe them who’re genuinely fascinated about their content material. So, when an influencer recommends a services or products, the followers are possible to present it an opportunity.

For a TikTok Store enterprise, this belief interprets to gross sales. So, working with the appropriate influencers might imply a better income.

---

Facilitates Price-Efficient Advertising and marketing

As we have already mentioned, working with influencers helps you to be extra exact and focused in your advertising and marketing efforts. You are not going to be spending cash on advertisements that will or might not attain the appropriate viewers.

Plus, you do not have to work with influencers charging tens of 1000’s of {dollars} per publish. Nano and micro-influencers have an honest engagement fee (3,69% for nano-influencers), which you’ll leverage to achieve your audience with minimal price.

Let’s not neglect about TikTok Spark Adverts, which you’ll run on natural content material. This manner, influencer-generated content material serves two functions. It will get posted on the influencer’s account, the place you get credibility and publicity. Then, you should use it to run focused advertisements in your desired viewers. 

---

The best way to Discover TikTok Store Influencers For Your Campaigns?

Most manufacturers have already got a roster of influencers to whom they attain out because of their optimistic previous efficiency. However TikTok Store is comparatively new, so likelihood is you do not have an inventory of confirmed TikTok influencers up your sleeve. So, how do you discover the appropriate ones in your campaigns?

Use the TikTok Creator Market

The TikTok Creator Market is TikTok’s official platform for connecting manufacturers with TikTok influencers. You should utilize it to seek out influencers in any area of interest attainable. {The marketplace} helps you to seek for influencers by:

• Area
• Subject
• Attain
• Common views
• Viewers area

You may choose the “eCommerce anchor” choice whereas trying to find influencers, and {the marketplace} will present you an inventory of influencers who’ve already labored on eCommerce campaigns.

---

Use TikTok’s Search Features

In addition to the Creator Market, you may as well use TikTok’s search bar. For instance, seek for trending subjects, and see movies seem on high. Since influencer content material generates quite a lot of traction, you will discover related creators right here.

You too can search by hashtag. For instance, should you’re a clear skincare model, seek for trending TikTok hashtags like #skincare or #cleanbeauty to seek out related influencers.

You too can merely run a seek for key phrases associated to your model. TikTok’s search outcomes present you high posts and accounts. You may then click on on the profiles and undergo their movies to see in the event that they align together with your model’s picture.

---

Use Influencer Advertising and marketing Platforms

TikTok’s native options are fairly useful. Nonetheless, they could not present all of the filters and search choices you could want.

Alternatively, influencer advertising and marketing platforms are fairly intuitive and feature-rich. Additionally they allow you to handle and pay influencers from a single dashboard, saving you a ton of trouble. Our information on the high influencer advertising and marketing platforms can assist you select the one in your model.

---

Work With an Influencer Advertising and marketing Company

Constructing a TikTok Store from the bottom up is a time-consuming job. Together with your palms already full, you could not have the time or assets to handle influencer campaigns. Influencer advertising and marketing businesses can take this job off your palms.

Since they know the way the influencer advertising and marketing world works, you’ll be able to belief their experience and technique to seek out the appropriate influencers in your model. They’re going to additionally deal with all negotiations and contracts with influencers. You simply must benefit from the outcomes.

Among the high influencer advertising and marketing businesses embody Viral Nation, MOMENTIQ, Contemporary Content material Society, Moburst, and The Influencer Advertising and marketing Manufacturing facility. Whereas all of them have spectacular portfolios, you’ll be able to base your selections in your budgets and the company’s previous experience in your area of interest. 

---

Greatest Practices for Working with TikTok Store Influencers

Wish to get the utmost ROI out of your TikTok Store influencer campaigns? Listed below are some greatest practices that may enable you to accomplish this.

Choose the Proper Influencers

If the muse is robust, no matter you construct on high of will probably be, too. It applies to influencer advertising and marketing as properly.

Choosing the appropriate influencers is step one to a profitable marketing campaign. Listed below are some components to think about whereas deciding on influencers in your TikTok Store enterprise:

• Relevance: The influencer’s content material must be related to your model and audience.
• Engagement Charge: Search for influencers with an engagement fee above 3% to make sure that their followers are actively partaking with their content material.
• Authenticity: In right now’s age of social media, authenticity is essential. Search for influencers who’ve a real reference to their viewers and do not simply promote any model or product for the sake of cash. It additionally helps to make use of a fraud detection software to test if an influencer’s followers are actual.
• Earlier Collaborations: Examine if the influencer has labored on comparable campaigns or collaborations prior to now. If sure, you are golden.
• Viewers Demographics: The influencer’s viewers must be just like your audience with respect to age, gender, buying energy, geographical area, and pursuits.

---

Assessment Influencer Authenticity

Now we have already touched on this above a bit. It is vital to make sure that the influencers you collaborate with have an genuine following. In different phrases, their followers must be actual people who find themselves truly within the influencer’s content material and never simply bots or pretend accounts.

You should utilize a fraud detection software to test this. For instance, NeoReach helps you to purchase credit to make use of their influencer fraud detection software program with no month-to-month dedication.

You also needs to test if the influencer engages with their viewers. Examine the remark part beneath their movies to see in the event that they reply to their followers’ feedback and if there’s a real dialog taking place.

---

Use TikTok Spark Adverts

TikTok Spark advertisements are advertisements that you simply run on natural content material somewhat than creatives particularly made for commercial. You should utilize one among your personal movies or one created by an influencer.

Since influencers put quite a lot of thought and energy into creating partaking content material, it is possible that their movies will carry out properly as Spark Adverts. When coupled with model consciousness by means of influencer content material, these advertisements can amplify your presence on the platform. If that is an excessive amount of work to do in-house, you’ll be able to companion with a TikTok Sparks advertisements company. 

---

Construct Lengthy-Time period Relationships

Each time you onboard a brand new influencer, it’s a must to undergo a complete strategy of familiarizing them together with your model and setting expectations. Lengthy-term influencer relationships forestall all this further work.

Additionally they present higher outcomes because the viewers already associates the influencer together with your model. Plus, it is cheaper in the long term as you’ll be able to negotiate higher charges. Our Influencer Advertising and marketing Benchmark Report additionally discovered that over 63% of manufacturers favor to work with the identical influencers somewhat than new ones because the former gives extra worth.

---

Handle Authorized Compliance

The identical compliance guidelines apply to TikTok Store influencer partnerships as the remainder of the platform. Draw written agreements outlining the deliverables and utilization rights of all influencer campaigns.

You also needs to embody the fee phrases within the contract. If there are any modifications, replace them often. On the influencer’s facet, they need to use hashtags like #advert or #sponsored to make sure transparency with their viewers by disclosing partnerships.

---

Observe Influencer Marketing campaign Efficiency

Monitor the efficiency of your TikTok Store influencer campaigns utilizing analytics instruments to get a transparent image of how properly they’re driving gross sales and engagement. Influencer analytics instruments like Modash and Brandwatch enable you to pinpoint what you’ll be able to enhance and what you are already doing greatest.

---

Wrapping Up

With TikTok Store turning into larger and higher, Store influencers shall be in excessive demand. If you wish to foster long-term relationships, it is best to begin quickly. You will discover these influencers by means of businesses, influencer marketplaces, or TikTok itself.

Identical to you’d with any common influencer, run influencer advertising and marketing campaigns, together with product sponsorships, contests, giveaways, product launches, and sale occasions with these creators. You may even embody them in your TikTok stay buying occasions to spice up viewership and gross sales. Nonetheless, should you select to work with TikTok Store influencers, ensure you’re monitoring marketing campaign efficiency and tweaking methods to optimize outcomes.