What to Include in an Influencer Gifting Note (Examples + Samples)

Influencer gifting is a robust method to have interaction creators and construct word-of-mouth.

As a result of everybody loves reward, proper? Creators aren’t any exception!

At a look, gifting campaigns are all about getting merchandise into the arms of influencers.

However earlier than sending a single bundle, you need to take into consideration your influencer gifting observe.

Notes may also help you stand out in a sea of collab requests by making a primary impression price posting about. Nevertheless, your notes should be extra inventive than a typical greeting card.

Beneath we break down easy methods to write influencer gifting notes that delight your creators.

Why You Ought to Write Gifting & Thank You Notes to Influencers

Given all that goes into influencer campaigns, a thank-you observe would possibly look like a small element.

The truth, although? Gifting notes are about greater than widespread courtesy. Right here’s why:

• A considerate gifting observe exhibits your appreciation for an influencer’s work. That is your alternative to let creators understand how a lot you worth your partnership.
• Influencers go the additional mile for manufacturers that assist them. Sending a observe might look like a small gesture. Nonetheless, this could encourage creators to place extra effort into their content material. 
• Considerate gifting notes assist your model stand out. Ask your self: what makes your model’s influencer bundle distinctive? Take into consideration how one can present creators your human facet and a focus to element. Influencer gifting notes do each.

Suppose that influencers ignore or overlook gifting notes? You’d be shocked. Influencers virtually all the time exit of their method to shout out manufacturers that ship handwritten notes. 

Supply: @justpromisebakare

Private notes assure that your product gifting campaigns begin off on the best foot. They seem to be a low-hanging alternative to make an enduring impression in your model companions, particularly should you’re already placing within the effort in-house to ship merchandise to creators.

Examples of Influencer Gifting Notes

Gifting notes are something however one-size-fits-all. That is excellent news as you possibly can flex your inventive muscle groups and decide a message that works on your model and bandwidth.

For instance, many manufacturers will embody brief however candy thank-you notes of their PR packages. 

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Whereas these tremendous brief messages could appear low-effort, they nonetheless get the job accomplished of delighting creators. The truth that so many influencers shout out some of these notes is telling. in spite of everything, any kind of handwritten observe instantly offers your PR packages a private contact 

Nevertheless, some manufacturers actually go above and past with full-blown letters to influencers. These kinds of gifting notes are sometimes reserved on your finest influencer companions and ambassadors.

The gifting observe instance above highlights how manufacturers can stand out from the gang by prioritizing a one-of-a-kind creator expertise when it issues most.

Take into consideration even the “small particulars” of your influencer gifting kits and the way they’ll have a constructive impression in your creators and their content material. Lengthy or brief, writing gifting notes can enhance your posting price and the standard of UGC you earn from creators. 

The way to Write an Influencer Gifting Notice Value Posting About

Now, onto the great things! Beneath are our tricks to take your thanks notes to the following degree.

We’ll additionally spotlight a number of extra influencer gifting observe examples by way of our tricks to encourage you.

Tip #1: Personalize Your Notes (and Make Them Pop!)

Let’s be actual: influencers obtain gifted merchandise on a regular basis. Standing out from competing manufacturers means going the additional mile your self to get their consideration.

Reality: 90% of individuals declare to react positively to private, hand-written letters and playing cards. 

That’s why it’s so essential to personalize your gifting notes. Every observe must be tailor-made to particular person influencers. This makes your messages actually one-of-a-kind. 

A couple of methods to personalize your gifting notes embody:

• Addressing influencers by title. This immediately establishes a connection between you and your creators. Bonus factors should you signal your gifting notes with your personal title! Remind influencers of the individuals behind your model (however embody your social handles, too).
• Making a particular reference to your creator’s content material. This would possibly embody a previous interplay on a put up or a time they @tagged you. What should you’re reaching out to the creator chilly, although? Present them that you just’ve accomplished your homework. For instance, praise their model or reference a current remark they made.
• Handwriting your message. That is the final word method to personalize an influencer gifting observe. Should you can’t keep in mind the final time you handwrote a letter, we gained’t choose you! Whereas this might sound time-consuming, writing notes by hand is well worth the effort.

Examples of Personalised Gifting Notes

Keep in mind: these notes are your likelihood to make your creators really feel like valued members of your influencer neighborhood. Should you’re not satisfied that they work, take a look at the examples beneath.

Right here’s a easy however efficient gifting observe pattern from Gymshark:

Supply: @vea2511 

Peek the caption: “The observe means extra to me than the reward.”

The influencer’s constructive response speaks for itself. This message additionally highlights the way you don’t want to put in writing a novel to make your observe impactful.

Personalised messages make influencers really feel like 1,000,000 bucks. Handwritten influencer gifting notes are a nice shock, particularly for creators who spend all day sifting by way of emails.

Try the glowing response on this gifting observe instance from Quickly Skincare:

Supply: @prettybyrdsmiles 

Past personalization, contemplate methods to make your gifting observe pop. This would possibly embody: 

• Utilizing stationary that matches your branding or options your brand
• Select a card with brilliant colours (or higher but your model’s colours)
• Sneaking a small freebie inside your observe

This gifting observe from Cheekbone Magnificence is next-level. Their influencer thanks card accommodates plantable seeds. You possibly can actually plant the observe into the bottom. How wild is that?

 Supply: @sparklemomm.weblog

This can be a shining instance of easy methods to make your gifting notes pop. Doing so is likewise an superior method to encourage creators to put up UGC and shout you out.

Notice: a typed gifting observe is best than no observe in any respect. Should you’re solely sending merchandise to a handful of influencers, taking the time to handwrite your message is price it. 

Tip #2: Share Insights to Assist Creators Take pleasure in Your Merchandise

Let’s say you’re sending a novel product or an merchandise your creators are utilizing for the primary time.

Take into account how your gifting observe can assure they use your merchandise as supposed. For haircare manufacturers, easy directions like “apply to damp hair” or “depart in for additional shine” may also help. These particulars additionally information influencers to create the type of content material you’re on the lookout for.

Notes can present essential context as to why you despatched creators the merchandise that you just did. Tailoring your product packages to particular person influencers is a good way to personalize the gifting expertise. For instance, a sweet model would possibly ship dairy-free merchandise to a vegan influencer. 

You don’t want to put in writing a novel’s price of particulars. If there’s something particular about your product, you possibly can reinforce it in a sentence or two in your gifting observe.

The extra knowledgeable your influencers are, the higher.

Since influencers typically divide their time between a number of manufacturers, offering product particulars is a giant assist for them. This implies they don’t must do analysis or second-guess how your product works. This highlights how influencer gifting notes encourage higher content material.

Notice: Once more, don’t attempt to cram an instruction handbook onto your cardstock! If you wish to complement your gifting observe with a “suggestions” sheet or a visible “how-to” one-pager, go for it. 

Tip #3: Thank Your Influencers for Their Time and Effort!

It goes with out saying however your gifting notes ought to present legit appreciation and say “thanks.”

Certain, you’re technically the one offering the gifting right here. 

However do not forget that your influencers are actually those doing you a favor. As famous earlier, a considerate thanks letter encourages superior content material. 

Influencers perceive the association in relation to product seeding. They shouldn’t really feel like your reward is only a advertising ploy, although.

Influencers additionally discover when manufacturers “copy-and-paste” their PR packages. 

That’s why you need to do your finest to point out you care by making each phrase depend.

A honest “thanks” could make your influencer relationship really feel extra private and fewer suit-and-tie. Don’t put stress on them by thanking from for content material they haven’t posted but. As an alternative,  you possibly can thank them for…

• The superior content material they’ve already created.

• Their time. In any case, an influencer’s time is extremely beneficial.

• Their assist. This assumes you’re gifting merchandise to a previous buyer (see beneath).

Supply: @a_sprinkle_of_jo

Take a look at the influencer’s gratitude within the caption. That’s the ability of a handwritten message!

Influencer Gifting Notice Pattern Template

Now that you recognize what to incorporate in your messages, it’s time to determine easy methods to really write a gifting observe. If you don’t contemplate your self a lot of a author, don’t panic! 

Simply because you could personalize thanks notes to influencers doesn’t imply you need to begin each from scratch. Your time is effective, too!

That’s why we put collectively the pattern template beneath. We’ve got extra observe concepts should you want them!

The way to Delight Influencers with Personalised Influencer Gifting

Making a robust impression is vital to any profitable influencer advertising marketing campaign. That is why the stakes are excessive in relation to what you place in your PR packages.

Certain, writing customized gifting notes is a good way to stands out from the gang. 

However there is no denying that the method is extremely time-consuming.

Should you’re scuffling with in-house gifting campaigns or just do not get posts out of your influencer containers, Statusphere’s software program may also help.

Our product gifting platform matches manufacturers with micro-influencers from our vetted creator neighborhood for ongoing collabs.  Not like in-house gifting campaigns the place manufacturers typically get ghosted, our software program is constructed manufacturers get assured, genuine content material at scale.

Suppose a whole lot of posts, not a handful.

We will additionally assist pure seeding campaigns with assured supply.

Most significantly, Statusphere’s platform prioritizes a creator-first expertise.  To not point out we are able to create customized messages in your behalf as a part of our achievement course of. Our achievement expertise retains creators within the loop and ships merchandise inside 48 hours, too.

Need to study extra about how our gifting platform works? Get in contact with one in every of our consultants to see how we are able to scale your influencer advertising efforts in a fraction of the time.

This text was first revealed in March 2019. It was final up to date September 27, 2024.