Microsoft has been attempting to increase Xbox to a number of units for greater than 5 years now, and now it’s launching a advertising marketing campaign to make it very clear that it thinks each display is an Xbox now. A brand new “That is an Xbox” marketing campaign is launching right this moment to place the Xbox model as a technique to play video games throughout a number of units, as a substitute of simply an Xbox console.
“This Is an Xbox invitations individuals to play with Xbox throughout a number of units and screens,” explains Craig McNary, senior director of Xbox advertising. “It showcases the evolution of Xbox as a platform that extends throughout units, with daring, iconic, enjoyable visuals and a light-hearted tone.”
Microsoft has created a sequence of advertisements that can seem on-line, on digital billboards, and even on the edges of buses which might be designed to make it clear that laptops, TVs, handheld gaming PCs, and even VR headsets can now be thought of an Xbox.
It’s the most recent step in Microsoft’s ongoing gaming technique to succeed in gamers past the Xbox console — one thing that began with the introduction of Xbox Cloud Gaming greater than six years in the past.
