YouTube is increasing its pilot of a brand new Premium Lite subscription plan to the US, the corporate introduced right this moment. Priced at $7.99 per thirty days in comparison with the $13.99 cost for normal YouTube Premium, the cheaper tier affords “most” movies with out advertisements — together with “gaming, style, magnificence, information, and extra.” The key exception is music. For ad-free music movies, you’ll nonetheless must step as much as the usual Premium plan, which additionally provides you offline downloads and background playback.
Premium Lite doesn’t embrace these perks: it’s actually nearly eradicating advertisements out of your YouTube expertise. And as somebody who let his YouTube Premium subscription lapse a number of months in the past, let me let you know: there are a ton of advert breaks today.
“Within the coming weeks, we’ll additionally make Premium Lite out there to all customers in our present pilot international locations — Thailand, Germany, and Australia,” the corporate added in its weblog submit, noting that YouTube Music and Premium attain over 125 million subscribers globally (while you embrace trial customers). Premium Lite will develop to extra international locations later this 12 months.
YouTube has been testing the plan on and off in choose markets for a number of years now, with the earliest studies relationship again to 2021. In newer checks, the corporate clarified that subscribers should still see “non-interruptive advertisements while you search and browse” along with the video advertisements hooked up to music and shorts. It continues to boggle my thoughts that there’s nonetheless no YouTube TV and YouTube Premium bundle. Absolutely that may’t be far off.
