Charred stays of buildings are pictured after the Palisades fireplace within the Pacific Palisades neighborhood of Los Angeles, California, USA, January 15, 2025.
Mike Blake | Reuters
Googling and YouTube will donate $15 million to assist the Los Angeles neighborhood and content material creators affected by wildfires, YouTube CEO Neal Mohan introduced in a weblog put up on Wednesday.
The contributions will movement to native aid organizations together with Emergency Community Los Angeles, the American Crimson Cross, the Heart for Catastrophe Philanthropy and the Institute for Nonprofit Information, the weblog mentioned. When the corporate’s LA workplaces can safely reopen, affected creators can even be capable to use YouTube’s manufacturing services “to recuperate and rebuild their companies” and entry neighborhood occasions.
“To all our workers, the YouTube creator neighborhood, and everybody in LA: keep protected and know we’re right here to assist,” Google CEO Sundar Pichai wrote on X.
The transfer comes days forward of Sunday’s upcoming TikTok ban, which has already seen content material creators begin asking followers to observe them on different social platforms. YouTube Shorts, a brief video platform inside YouTube, is a competitor with TikTok Metas Instagram Reels and the fast-growing Chinese language app Rednote, often known as Xiahongshu.
“It’s moments like these that we see the ability of communities coming collectively to assist one another – and the power and resilience of the YouTube neighborhood is like no different,” Mohan wrote.
YouTube’s contributions are in keeping with many different LA firms which have pledged multi-million greenback donations to assist staff and residents affected by the LA fires. Meta introduced a $4 million donation between CEO Mark Zuckerberg and the corporate, whereas each Netflix and Comcast pledged $10 million in donations to a number of assist teams.
Disclosure: Comcast owns NBCUniversal, the guardian firm of CNBC.
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